General Manager, E-commerce

As the General Manager of E-commerce at Jiffy, your main responsibilities include developing a comprehensive business roadmap for our stickers category, driving innovation, and optimizing our product line. You will lead cross-functional teams to align efforts towards customer-centric growth and identify new category expansion opportunities, ensuring our stickers business becomes a significant revenue driver.

The ideal candidate for the General Manager, E-commerce position at Jiffy should have at least 5 years of experience in category management, digital commerce, or direct-to-consumer businesses. Proven success in scaling a product category and experience working within high-growth or startup environments is essential. Strong analytical skills, technical fluency, and a hands-on approach to problem-solving are also important for this role.

The General Manager, E-commerce will contribute significantly to Jiffy's growth by leading the development and execution of innovative sticker products and strategies aimed at attracting and retaining customers. By analyzing market trends and customer feedback, you will ensure that our stickers business not only meets consumer demands but also sets trends in the marketplace.

At Jiffy, as the General Manager, E-commerce, you can expect a dynamic and collaborative work environment. You'll work with motivated teams across marketing, product, engineering, and customer service, all focused on maximizing the potential of our stickers category. Jiffy champions innovation and values input from all team members, enabling a culture of creativity and teamwork.

As a General Manager, E-commerce at Jiffy, you can look forward to generous compensation and employer-paid benefits, which include medical, vision, and dental coverage. Additionally, you will receive an annual wellness and professional development stipend to foster personal growth and well-being, along with exciting perks like clothing allowances.

Highlight specific examples where you've successfully managed a product category from inception to growth. Discuss specific strategies you've implemented, challenges faced, and measurable results achieved, emphasizing how these experiences make you well-suited for the General Manager position at Jiffy.

Discuss your approach, emphasizing your research methods, market analysis, and customer feedback evaluation. Provide an example of a past project where you successfully built a product category from scratch, detailing the steps you took and how you overcame obstacles along the way.

Share evidence-based strategies such as personalized marketing campaigns, innovative product offerings based on customer feedback, and user-friendly digital experiences. Discuss how you would measure success through data analytics to continually improve engagement.

Employ the STAR method (Situation, Task, Action, Result) to describe the challenge clearly. Highlight your problem-solving skills, teamwork, and resilience in overcoming the obstacle. Focus on the result achieved and the lessons learned.

Discuss your framework for prioritization, such as the use of a decision matrix or data-driven approaches to assess project impact. Emphasize the importance of agile methodologies and being adaptable to the changing needs of a startup.

Explain key metrics like revenue growth, customer acquisition cost, conversion rates, and average order value. Discuss how you use these metrics to make informed decisions about product offerings and marketing strategies.

Discuss the importance of consistent messaging and visuals across all platforms. Share methods you've used to maintain brand integrity, such as regular audits and cross-departmental training on brand guidelines.

Emphasize how you integrate data analytics into your strategies. Discuss specific tools you use to gather insights, how you interpret this data to inform business decisions, and the impact of these decisions on previous projects.

Use specific examples to illustrate how teamwork led to successful outcomes. Highlight the importance of open communication and shared goals, and how your contribution facilitated effective collaboration between the teams.

Be creative and discuss potential new product offerings or marketing strategies. Emphasize your approach to market research and customer feedback to align innovation with consumer preferences.