Marketing Manager - job 2 of 8

As a Marketing Manager at *shopt, you will be in charge of shaping and executing our marketing and engagement strategy. This includes setting marketing objectives, developing annual plans, and implementing marketing initiatives aimed at user acquisition and engagement. You'll collaborate closely with internal stakeholders and third-party agencies to boost brand visibility, conduct user behavior research, manage marketing budgets, and assist in event organization.

To excel in the Marketing Manager role at *shopt, candidates should possess strong analytical skills, a creative mindset, and an exceptional eye for detail. Accountability for budget management, along with excellent communication abilities to collaborate across departments, is essential. Previous experience in a marketing role focusing on user engagement will also prove invaluable.

*shopt values work-life balance and offers flexibility through hybrid working arrangements. You’ll also receive a generous holiday package of 26 days plus bank holidays, with the option to buy or sell holiday days. This ensures that you can recharge and focus on your well-being while contributing to our team.

At *shopt, our Marketing Manager role comes with attractive perks, including a competitive salary of up to £47,500 pro-rata, an annual bonus of 10%, comprehensive private healthcare options, a robust pension plan, and additional life assurance coverage. We also place a strong emphasis on corporate social responsibility, allowing you to engage in community initiatives.

*shopt promotes an inclusive and collaborative culture where diverse perspectives are valued. As a Marketing Manager, you will work in a supportive environment that encourages creativity and autonomy, enabling you to make significant contributions to both the brand and the user experience as we grow.

To prioritize marketing initiatives at *shopt, I would conduct a thorough analysis of user data and feedback first. Understanding user needs helps me align initiatives with the company’s strategic goals. Then, I would evaluate ROI potential and resource availability to allocate efforts efficiently.

In my previous role, I led a campaign that involved leveraging social media influencers to promote a product launch. This not only increased our engagement by 150% but also contributed to significant sales growth, demonstrating the importance of strategic partnerships in marketing.

I find analytics platforms like Google Analytics and social media insights indispensable for user engagement analysis. They provide valuable data on user behavior that can inform marketing strategies and help in tailoring communications to engage users effectively.

To ensure consistent brand messaging, I develop a comprehensive brand toolkit that includes guidelines for tone, visual identity, and key messaging across all platforms. Regular audits of our marketing materials help maintain alignment and ensure brand integrity.

I once managed a project with a limited marketing budget. My approach was to prioritize key initiatives that offered the highest ROI, abandoning less impactful activities. I also tracked spending closely, adjusting plans in real-time, which helped us stay within budget while still achieving our engagement goals.

I subscribe to a variety of marketing blogs, attend webinars, and participate in industry conferences to stay abreast of the latest trends. This ongoing learning helps me bring fresh ideas and innovative strategies to my role as a Marketing Manager at *shopt.

The metrics I consider crucial include user engagement rates, conversion rates, and overall ROI. These indicators provide insights not only into the success of the campaign but also into areas that may need improvement moving forward.

I would approach negative feedback as an opportunity to improve. Listening to user concerns is vital, and I would look to address the issues raised, possibly adjusting the campaign in response to valid points while communicating clearly with our users.

When developing a marketing communication plan, I'd start by identifying target audiences and key messages tailored to each group. Next, I would outline channels for communication and set timelines for campaign rollouts to ensure consistent messaging and maximum engagement.

Cross-functional teams play a critical role in my marketing approach. Collaborating with teams from product development, sales, and customer service allows me to create well-rounded campaigns that are informed by comprehensive insights from different aspects of the business. This teamwork fosters creativity and increases campaign effectiveness.