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Community and Brand Engagement Manager

About Journey

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

  • Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company. 
  • Intuition, Then Data. We’re a data-driven company. We start with our instincts and then use data to validate our decisions and improve.
  • Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
  • Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better. 
  • Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
  • Ownership & Accountability, Together: We embody a culture of extreme ownership, accountability, and teamwork. We count on every team member to take responsibility for their work, embrace a proactive mindset to overcome challenges and work together to achieve our collective success.

About The Role

We’re seeking a Community and Brand Engagement Manager to build a vibrant community of Benefits and Wellbeing leaders and consultants. In this role, you’ll drive Journey’s thought leadership strategy, elevate the CEO’s presence as a founder-led influencer, and maintain an engaging social and digital presence. You’ll also manage our website’s front-end content and ensure our PR efforts resonate with our target audiences. This role is perfect for a highly creative, relationship-driven professional passionate about building communities and amplifying brand influence. As a key member of our lean team, you will report directly to the Head of Growth and collaborate closely with the Demand Generation Director to drive our mission forward.

In this job, you will: 

  • Community Building and Management: Develop and execute strategies to cultivate a robust community of Benefits and Wellbeing professionals through regular engagement, events, and value-driven initiatives. Facilitate discussions, share insights, and foster relationships within the community to enhance engagement and value.
  • Digital Presence and Content Management: Maintain and update the front-end of Journey’s website, ensuring content and messaging are current, relevant, and engaging. Manage social media accounts, crafting and scheduling posts that resonate with our audience and reflect our brand values.
  • Event Planning and Execution: Plan, coordinate, and host virtual and in-person events, including webinars, workshops, and conferences, to engage our community and showcase Journey’s expertise. Collaborate with internal teams and external partners to ensure successful event execution.
  • Thought Leadership and PR: Collaborate with the CEO to enhance their presence as a thought leader and influencer, crafting speeches, articles, and LinkedIn posts aligned with a founder-led growth strategy. Implement PR strategies to enhance Journey’s visibility and reputation in the industry.
  • Collaboration and Cross-Functional Support: Partner with the Head of Growth and Demand Generation Director to align community engagement efforts with broader marketing and sales objectives. Partner with Sales and Account Executives around events communication and support. 
  • Provide Insights: insights and feedback from the community to inform product development and marketing strategies.

Requirements (What makes you a great fit for this role): 

  •  Bachelor’s degree in Marketing, Communications, or a related field.
  • 5+ years of experience in community management, event marketing, or a similar role, preferably within the health and wellness or HR industry.
  • Proven track record of building and engaging professional communities both online and offline.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Excellent written and verbal communication skills, with experience in content creation and public relations.
  • Proficiency in website content management systems (e.g., WordPress), social media platforms, and event management tools.
  • Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams.

Benefits

  • Culture Focused. We prioritize building a high-performance culture of top talent. At Journey, you’ll work with a team of smart, motivated and happy people who like to have fun. 
  • Remote First. We are a remote company. Where you live is where we are located. 
  • Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey. 
  • Medical, Dental & Vision Insurance. Journey contributes 100% of the medical insurance premium for the employee, provided through Aetna. 
  • Unlimited PTO. We trust you to do what is necessary to get your job done while maintaining a healthy work/life harmony. We offer unlimited time off and encourage you to take it. 
  • Parental Leave. 10 weeks of fully paid parental leave for birthing, non-birthing, and adoptive parents is available after one year of employment. Journey also offers paid leave for pregnancy loss as well as travel reimbursement for safe and legal abortion access.
  • Wisdom Money. Team members receive $1,000 per year to spend on personal development activities, such as meditation classes and retreats, as they see fit.
  • Productivity Stipend. Team members receive $1,000 to spend on co-working spaces, a new desk chair, or whatever they need to make their work environment more comfortable.
  • Learning and Development. Journey is invested in your continuous growth. Each year, team members are eligible for up to $500 to spend on professional development opportunities of their choosing.
  • Journey’s Proactive Employee Assistance Program. Of course, team members and their loved ones have access to Journey Proactive EAP, our proactive mental health solution to stay happy, healthy, and mentally and emotionally fit
  • Compensation. The salary range $70,000 - $100,000 plus bonus, and equity. Compensation may vary based on skills, experience, and location.

—-

Equal Opportunity Employer

At Journey, we aim to foster a workplace free from discrimination. We believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our people and a better product for our clients.  Journey is an equal-opportunity employer and encourages all applicants from every background and life experience to apply. 

Average salary estimate

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What You Should Know About Community and Brand Engagement Manager, Journey

Hey there! Are you an innovative thinker with a passion for building strong communities? Journey is on the lookout for a Community and Brand Engagement Manager who is ready to dive into the dynamic world of mental health solutions. We pride ourselves on being a leading proactive mental health solution aimed at helping everyone live happier and healthier lives. In this role, you will be instrumental in creating and nurturing a vibrant community of Benefits and Wellbeing leaders, all while enhancing the visibility of our founder through tailored thought leadership actions. Your creativity will be crucial as you'll manage our social media presence and website content, ensuring our messaging hits home with our audience. Planning engaging events and collaborating with our cross-functional team will become a part of your daily rhythm, making sure we share our expertise with the community. If you have over five years of experience in community management and a knack for relationship building, this could be the perfect fit. Not only will you be part of a remote-first, culture-focused team, but you’ll also have the chance to leave a lasting impact on mental health in the business landscape. So if you’re excited by the prospect of partnering with passionate professionals, we’d love to hear from you and discuss how you can influence our mission!

Frequently Asked Questions (FAQs) for Community and Brand Engagement Manager Role at Journey
What are the main responsibilities of a Community and Brand Engagement Manager at Journey?

As the Community and Brand Engagement Manager at Journey, your primary responsibilities will include community building and management, digital content management, event planning and execution, enhancing thought leadership initiatives, and collaborating with cross-functional teams. You'll spearhead engagement strategies for Benefits and Wellbeing professionals, manage our social media presence, organize impactful events, and partner closely with our executives to amplify our brand influence.

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What qualifications are needed for the Community and Brand Engagement Manager position at Journey?

To be a great fit for the Community and Brand Engagement Manager role at Journey, candidates should ideally hold a Bachelor's degree in Marketing, Communications, or a related field. Furthermore, having 5+ years of experience in community management or event marketing is essential. Experience within the health and wellness or HR industry will also place you in a strong position, along with excellent communication abilities and proficiency with content management systems and social media platforms.

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How does the Community and Brand Engagement Manager at Journey contribute to thought leadership?

In your role as Community and Brand Engagement Manager at Journey, you'll closely collaborate with the CEO to enhance their presence as a thought leader. This will involve crafting influential content like speeches and articles, which aligns with our founder-led growth strategy, positioning Journey as an authoritative figure within the industry and demonstrating our commitment to mental health and wellbeing.

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What kind of expertise is important for a Community and Brand Engagement Manager at Journey?

A successful Community and Brand Engagement Manager at Journey should have a proven track record in building and managing professional communities both online and offline. It’s essential to possess strong project management skills, allowing you to juggle multiple initiatives simultaneously while demonstrating creativity and relationship-building expertise that fosters community engagement.

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What benefits can the Community and Brand Engagement Manager expect at Journey?

As a Community and Brand Engagement Manager at Journey, you'll enjoy several benefits, including a remote-first work environment, unlimited PTO, stock options, and comprehensive medical insurance. Additionally, you'll have access to a personal development stipend and other perks aimed at promoting a healthy work/life balance, emphasizing our commitment to employee wellbeing.

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Common Interview Questions for Community and Brand Engagement Manager
Can you describe your experience in community management and how it relates to the role at Journey?

Your answer should highlight specific examples from your past where you successfully built or engaged communities. Discuss the strategies you used, the challenges faced, and how your experiences align with Journey’s mission to foster a supportive community for Benefits and Wellbeing professionals.

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How would you measure the success of community engagement efforts?

Discuss key performance indicators (KPIs) such as engagement rates, event attendance, community growth metrics, and feedback from community members. Provide insights on how to evaluate these metrics in alignment with Journey’s goals of enhancing community engagement around mental health and wellbeing.

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What strategies would you implement to enhance Journey's brand visibility?

Focus on content creation, leveraging social media, and hosting engaging events as critical strategies. Share your ideas on how to leverage the CEO's thought leadership to amplify the brand's message while ensuring consistent and relatable engagement across all channels.

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How do you stay current with trends in community management and mental health?

Explain your strategies for professional development, such as following relevant thought leaders, participating in webinars, or joining professional associations. This shows your commitment to continual growth and understanding of community needs in the mental health space.

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Describe a successful event you organized and what made it impactful.

Be prepared to detail the event planning process, your role in the organization, and how the event goals were achieved. Emphasize follow-up metrics, feedback, and lessons learned, portraying your ability to run effective events that resonate with the community.

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What tools and platforms are you familiar with for managing community engagement?

List tools you've used, such as social media management tools, content management systems, and event coordination software. Highlight any specific experiences that demonstrate how these tools contributed to successful community engagement.

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How do you envision working collaboratively with the Head of Growth and other team members?

Discuss the importance of teamwork, communication, and alignment on common goals. Give examples of how collaboration has led to successful community initiatives in your previous roles.

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What do you believe is the most important aspect of community engagement?

Articulate your view on building authentic relationships, providing value to members, and creating a safe space for discussions. Relate this back to Journey's mission and how such engagement can foster a thriving community.

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How would you handle negative feedback from the community?

Addressing negative feedback is crucial. Discuss your approach to listening, empathizing, and providing solutions. Emphasize the importance of transparency and open communication in maintaining a healthy community atmosphere.

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Why do you appreciate Journey's mission, and how does it resonate with you?

This is an opportunity to show your passion for mental health. Share personal anecdotes or values that align with Journey's focus on creating happier and healthier lives, which will underscore your motivation to contribute to the team.

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Full-time, remote
DATE POSTED
January 10, 2025

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