Senior Director of Marketing

The Senior Director of Marketing at the Denver Broncos is primarily responsible for developing fan programs to enhance engagement and grow our fan base. This includes managing brand strategy, executing marketing campaigns, and overseeing events that engage fans both in-person and digitally. This role also supports various departments, such as ticketing, corporate partnerships, and community engagement.

To apply for the Senior Director of Marketing role at the Denver Broncos, candidates should hold a Bachelor’s degree, with an MBA preferred. The ideal candidate will have 10+ years of marketing experience, including at least 8 years in a management role, particularly in the sports industry. Knowledge of brand marketing, event marketing, and analytics is essential, along with strong interpersonal skills.

Candidates for the Senior Director of Marketing position at the Denver Broncos are encouraged to have prior experience in the football industry, whether at the college or professional level. Familiarity with international marketing strategies and corporate sponsorships is also advantageous.

The Senior Director of Marketing contributes to fan engagement at the Denver Broncos by creating and executing innovative marketing campaigns and events that resonate with various fan segments. This role focuses on multicultural, youth, and women’s initiatives, aiming to deepen fan loyalty and excitement around the Broncos brand.

The work environment for the Senior Director of Marketing at the Denver Broncos is fast-paced and collaborative, with a strong focus on teamwork. The role requires flexibility to work evenings and weekends for home games and events, providing an exciting atmosphere where sports and marketing intersect.

When answering this question, share specific examples from your previous roles. Highlight key campaigns you've led, focusing on your strategic thought process and the outcomes of those initiatives. Discuss metrics that illustrate success and any challenges you overcame.

Discuss your understanding of fan engagement and provide examples of initiatives that successfully increased fan interaction. You may emphasize the importance of understanding diverse fan segments and how your strategies catered to multicultural and youth audiences.

Be prepared to share your specific experiences managing a brand's image. Highlight projects where you successfully redefined a brand, implemented new marketing strategies, or increased brand visibility. Metrics and KPIs will validate your success, so include those to strengthen your response.

Explain your approach to budget management, demonstrating your financial savvy. Talk about experiences where you successfully managed a marketing budget, the strategies you employed to optimize spending, and how you executed campaigns within the given financial constraints.

Provide a detailed account of an event you managed, explaining your role in planning and execution. Discuss factors such as audience engagement, logistical execution, and post-event analysis, emphasizing how it aligned with organizational goals.

Discuss your strategic framework for balancing long-term goals with immediate needs. Describe how you prioritize different initiatives, utilize resources effectively, and measure outcomes to ensure that both short-term and long-term objectives are met.

Focus on your experience with digital marketing by discussing specific platforms, content strategies, and audience engagement techniques you've used. Mention tracking and analytics tools that help measure the success of your campaigns.

Share your strategies for establishing and nurturing partnerships, including communication approaches and ways to align mutual goals. Highlight successful collaborations you’ve led that contributed to increased revenue or fan engagement.

Address the significance of social media as a tool for engagement and brand building in your marketing strategy. Provide examples of campaigns you’ve executed on different platforms and discuss their outcomes, especially in enhancing fan interaction.

Discuss your leadership philosophy, including how you promote a collaborative environment, set clear goals, and encourage professional growth within your team. Cite examples of how you've developed talent and driven a positive team culture in the past.