As the Performance Marketing Lead at ZEAL Network SE, your primary responsibilities include leading the performance marketing team across multiple channels such as paid social media, display, affiliate, SEA, and SEO. You'll develop media strategies to meet target KPIs, manage budgets efficiently, and analyze performance data to refine strategies. Collaborating with business owners and external stakeholders will also be vital to enhance business opportunities and drive growth.

For the Performance Marketing Lead role at ZEAL Network SE, candidates should have 5 to 7 years of performance marketing experience in corporate and startup environments. At least two years should be in a leadership position, with proven expertise in managing various marketing channels. Strong analytical skills, stakeholder management abilities, and proficiency in both German and English are essential to succeed in this dynamic environment.

ZEAL Network SE is committed to ongoing personal growth for our employees. As the Performance Marketing Lead, you will have access to an annual development budget of €1,500 to invest in your professional development. Our culture fosters innovation and teamwork, allowing you to collaborate with talented colleagues and expand your skills in a supportive environment.

The Performance Marketing Lead plays a pivotal role in scaling ZEAL Network SE's businesses by combining corporate expertise with startup agility. By developing and implementing effective multi-channel marketing strategies, you'll help drive new customer acquisition and optimize marketing funnels, directly contributing to the company’s ambitious growth goals and overall success.

In the Performance Marketing Lead role at ZEAL Network SE, you will lead a team of four senior managers, working collaboratively within a matrix organization. You will serve as the key communication link for new business Vice Presidents, ensuring that marketing initiatives are aligned with business objectives and that expectations are clearly managed across departments.

In answering this question, highlight specific examples of successful multi-channel campaigns you've led. Discuss how you integrated various channels such as paid social media, SEA, or SEO to achieve business objectives, emphasizing your analytical approach to optimize performance.

Showcase your decision-making process by discussing how you analyze performance data to identify high-impact channels. Explain how you assess ROI for each channel and how you balance experimentation with proven strategies to maximize overall marketing effectiveness and budget allocation.

Emphasize the importance of transparent communication and setting clear expectations. Describe how you build relationships with stakeholders, understand their objectives, and align marketing strategies to support their goals, showcasing examples of successful collaboration.

Discuss your commitment to continuous learning by mentioning specific resources such as industry blogs, webinars, conferences, or networking events. Share how you've applied new insights or trends to enhance marketing campaigns successfully.

Prepare to share a detailed case study of a campaign you spearheaded, including metrics such as customer acquisition rates or conversion improvements. Explain your strategies, the challenges faced, and how you overcame them, highlighting the impact on the business.

Here, you can discuss specific tools for analytics, ad management, or campaign tracking that you've successfully employed. Mention how these tools helped you drive performance and optimize marketing efforts, focusing on particular results attained through their use.

Provide insights into your testing methodology, including A/B testing or pilot programs. Discuss how you analyze test results to refine strategies and share any relevant experiences where your iterative approach led to significant improvements in campaign performance.

Explain your leadership philosophy, emphasizing collaboration, empowerment, and fostering an environment where team members feel encouraged to share ideas. Discuss how you support the professional growth of your team while driving campaign success.

Discuss the key performance indicators (KPIs) you focus on, such as customer acquisition costs, conversion rates, and ROI. Share specific examples of how you've tracked these measures and adjusted strategies accordingly to ensure consistent growth.

Detail your analytical approach when faced with underperforming campaigns. Describe your process for diagnosing issues and implementing corrective measures, and emphasize the importance of agility and responsiveness in your marketing strategy.