Counsel - Ads, Marketing, and Product

As the Counsel - Ads, Marketing, and Product at KAYAK, your main responsibilities include reviewing and approving advertising, marketing, and PR materials, providing legal advice to product teams, managing the company’s intellectual property portfolio, and drafting various types of agreements. You'll also support the commercial team on contractual matters and monitor legal developments relevant to the travel industry.

To qualify for the Counsel - Ads, Marketing, and Product position at KAYAK, you should hold a JD from a recognized law school, be admitted to a state bar, and have approximately 5-6 years of experience in contract review and legal support, particularly in marketing, advertising, and product discussions within a tech environment. A strong understanding of intellectual property law and data privacy regulations is also essential.

In the Counsel - Ads, Marketing, and Product role at KAYAK, compliance is ensured by reviewing and approving all advertising and marketing materials based on the jurisdictional requirements. The attorney offers proactive legal advice throughout the product lifecycle and monitors relevant regulations, ensuring that all initiatives align with consumer protection laws and travel-specific regulations.

To thrive as Counsel - Ads, Marketing, and Product at KAYAK, you will need exceptional analytical and communication skills, the ability to spot potential legal issues, and a knack for assessing risks. It’s important to be detail-oriented, motivated, and proactive, with a desire to work collaboratively in a dynamic and fast-paced environment while juggling multiple priorities.

KAYAK fosters an innovative and inclusive workplace focused on career growth, employee well-being, and collaboration. As a Counsel - Ads, Marketing, and Product, you will enjoy benefits like work flexibility, company-paid wellness sessions, generous time off, and opportunities for professional development—all while contributing to cutting-edge travel technology that enhances user experiences.

When approaching this question, highlight specific examples from your past roles. Discuss how you ensured compliance with laws, identified potential risks, and guided teams with proactive advice successively. Explain the methodologies you used, including any collaboration with marketing teams to foster compliance while still achieving creative goals.

Respond by outlining your strategies which can include conducting regular audits, ensuring timely renewals, developing a monitoring system for any potential infringements, and communicating closely with your business to align IP strategies with commercial goals. Illustrate your past successes in this area to provide impact.

Discuss your approach to simplifying complex legal concepts into digestible and actionable advice that resonates with non-legal stakeholders. You can provide examples where you facilitated workshops or created guidelines that empowered teams to adhere to legal requirements.

Choose a specific example that illustrates the complexity of the issue. Detail the legal frameworks involved and how you devised a solution, including collaboration with other departments and leveraging your legal expertise to provide achievable and strategic outcomes.

Share how you actively engage in continuous learning, such as attending legal conferences, following relevant industry publications, participating in webinars, or being part of professional organizations. Highlight your methods for integrating new knowledge into your work and informing colleagues about updates.

Discuss any relevant experiences, highlighting different types of contracts you've worked on, your approach during negotiations, and how you ensure favorable terms for your company while also maintaining fair agreements for all parties involved. Providing examples of negotiations can add credibility.

Explain your collaborative approach, emphasizing building rapport, understanding the product's vision, and providing legal guidance that aligns with business goals. Describe how feedback loops were established to maintain effective communication throughout the product lifecycle.

Demonstrate your organizational skills by explaining your prioritization process, including assessing urgency and impact, using project management tools, and communicating clearly with all teams involved to set realistic expectations while delivering timely results.

Discuss your thoughts on emerging issues, such as data privacy regulations, advertising standards, or shifts in consumer behavior post-pandemic, illustrating how you would proactively address these challenges while ensuring KAYAK’s ongoing compliance and success in the market.

Reflect genuine interest in KAYAK's mission and culture; mention how your values align with the company's focus on innovation, teamwork, and customer-centric solutions. Discuss what excites you about the opportunity to contribute your legal expertise in a dynamic travel environment.