Senior Marketing Specialist

The Senior Marketing Specialist at Kimley-Horn is responsible for driving growth for the firm’s local practice. This role involves identifying business opportunities, building client relationships, developing proposal strategies, and managing marketing efforts for various projects. Additionally, this position requires collaboration with project managers and the regional marketing team to strategically position the firm for current and future market opportunities.

To qualify for the Senior Marketing Specialist role at Kimley-Horn, candidates need at least 15 years of experience in the A/E/C industry, along with a Bachelor’s or Master’s degree in Communications, Marketing, Journalism, or a related field. Knowledge of Adobe Creative Suite and Microsoft Office is also preferred, along with strong communication skills and a detail-oriented mindset.

Kimley-Horn provides an exceptional benefits package for the Senior Marketing Specialist position, including a generous retirement plan with a 2-to-1 company match, comprehensive health coverage, personal leave, flexible scheduling, and performance-based bonuses. Additional benefits like tuition reimbursement and family-friendly policies show our commitment to supporting the well-being of our employees.

No, the Senior Marketing Specialist position at Kimley-Horn is based in Indianapolis, IN, and is not a remote position. This allows for better collaboration with the local team and active participation in networking events.

At Kimley-Horn, the work culture is centered around collaboration, growth, and support. Employees are viewed as pivotal to the firm's success, and our emphasis on employee development and satisfaction has contributed to our long-standing recognition as one of the best companies to work for, making it a supportive environment for the Senior Marketing Specialist role.

Discuss your previous roles where you've successfully identified business opportunities and built relationships with clients. Emphasize specific strategies or techniques you used, and any measurable outcomes that showcase your effectiveness in business development.

Explain your approach to time management, including the tools or methodologies you use to stay organized. Give examples of past experiences where you've successfully managed competing priorities, focusing on your ability to remain calm and productive under pressure.

Share your methods for gathering insights from project managers and stakeholders. Highlight how you tailor proposals to meet client needs, using your knowledge of the market and past successes to create compelling arguments for why clients should choose your firm.

Describe how you prepare for networking events, the techniques you use to initiate discussions, and how you build rapport with potential clients. Include specific examples of successful connections you've made at such events and their impact on business development.

Discuss the importance of collaboration with colleagues, project managers, and the marketing team. Provide examples of how teamwork has led to successful marketing campaigns or client relationships in your past roles.

Share a specific project that presented difficulties, outlining your approach to overcoming those challenges. Focus on the lessons you learned and how you adapted your strategies to achieve a successful outcome.

List the marketing software tools you are familiar with, emphasizing any experience with Adobe Creative Suite and Microsoft Office, as relevant to the position. Include examples of how you've effectively used these tools in past campaigns or projects.

Discuss your approach to setting measurable goals and analyzing KPIs for marketing initiatives. Provide specific examples of how you’ve tracked and evaluated the success of past campaigns to iterate and improve future efforts.

Share your passion for the A/E/C industry and what drives your interest in marketing within this field. Highlight any personal experiences or observations that have shaped your motivation and commitment to this area of specialization.

Explain your perspective on feedback as an essential part of growth. Share how you typically respond to criticism, including specific instances where feedback led to positive changes in your work or marketing strategies.