Growth Marketing Manager (Senior Level)

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Ring, Glovo, Away Travel, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. coming together for Kamp Kustomer each year.

About the Role:

As a Growth Marketing Manager, you will play a pivotal role in supporting our demand generation initiatives, driving pipeline from visitor to opportunity. Your ability to wear many hats will be your strongest asset as you navigate a diverse range of responsibilities, including Conversion Rate Optimization (CRO) across our marketing website, managing our Pay Per Click (PPC) agency, supporting our automated signal-based marketing campaigns and collaborating closely with our content marketing agency to improve our SEO strategy.

Your responsibilities:

• Own the pipeline targets from selective demand generation channels like Paid Advertising and Organic Search.

• Design, manage and scale Kustomer’s paid search program by leveraging a combination of channels and tactics to drive profitable pipeline for our sales team.

• Accelerate our organic search traffic and lead generation to kustomer.com alongside our SEO contractors.

• Work in tandem with our outbound marketing efforts to utilize paid social, SEM and display campaigns that reach our TAM, producing qualified pipeline

• Collaborate with other departments to ensure that marketing campaigns are aligned with the overall goals of the company. This includes working with sales, consultant solutions, and customer support to ensure that marketing campaigns are aligned with the company's overall goals and objectives.

• Use data-driven insights to measure, analyze, and report on the success of growth initiatives, with a focus on generating qualified pipeline for the sales team

• Work closely with multiple agencies and consultants to ensure marketing revenue objectives and goals are achieved with digital marketing

Your Qualifications

• Minimum of 8 years of experience in a similar role, preferably in a startup environment

• Experience in B2B SaaS for the midmarket and enterprise space is required

• Strong understanding of demand gen principles and best practices. This includes a deep understanding of the different marketing channels (PPC, Outbound, Email, CRO, SEO) how to reach the right audience, and how to measure the success of marketing campaigns.

• Excellent written and verbal communication skills. This includes the ability to write clear and concise marketing materials, as well as the ability to communicate effectively with both internal and external stakeholders.

• Creativity and problem-solving skills. This includes the ability to come up with new and innovative ideas for marketing campaigns, as well as the ability to solve problems that may arise during the execution of marketing campaigns using new technologies.

• Data analysis skills. This includes the ability to collect, analyze, and interpret data to measure the success of marketing campaigns.

• Demonstrated experience in similar marketing tech-stack, including Hubspot, Clearbit, Apollo, Navattic, Salesforce, and Asana

• Runs Head First into Problems – they have the courage to tackle new challenges, create innovative paths, and learn from failures and successes alike.

• Continuous Improvement over Delayed Perfection – we value speed, practice, learning, and high-quality outcomes.

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.