PPC-Manager (SMM)

As a PPC Manager at Kyivstar.Tech, your responsibilities will include developing paid promotion strategies for the Kyivstar pages, setting up and launching advertising campaigns on Meta, creating media plans, and establishing KPIs. You'll also be involved in content production oversight, analyzing traffic data using GA4, conducting A/B tests, and collaborating with the SMM team to deliver effective advertising results.

To qualify for the PPC Manager position at Kyivstar.Tech, you need at least 2 years of experience in a similar role or as a targeted advertising specialist. Proficiency in Meta Ads, GA4, and Meta Pixel is crucial, while knowledge of Google Ads will be beneficial. Strong analytical skills and the ability to explain complex terms in simple language will help ensure your success.

Kyivstar.Tech prefers candidates with experience working with large companies or brands, as it provides a solid foundation for managing advertising on a grand scale. Familiarity with digital marketing concepts and social media algorithms is essential, ensuring you can effectively tailor campaigns to engage the target audience.

At Kyivstar.Tech, PPC Managers enjoy various development opportunities within the digital marketing team. There's a strong culture of continuous learning, accessible internal resources, and programs from partners to enhance your skills. You’ll also have the chance to work on diverse projects that apply your expertise while potentially moving up within our company.

Working as a PPC Manager at Kyivstar.Tech comes with an array of perks, including the flexibility to choose your work environment, whether it’s in the office or remote. Additional benefits include performance bonuses, health and life insurance, and a well-being program that includes access to corporate psychology services. We also cover mobile communication costs to ensure you're always connected!

Certainly! When answering this question, highlight specific campaigns where you utilized Meta Ads effectively. Discuss your familiarity with targeting, creative development, and how the data from these ads helped you achieve your KPIs. Sharing quantitative results will demonstrate your impact.

To approach setting KPIs, begin by understanding the goals of the campaign and aligning them with overall business objectives. Discuss specific metrics you focus on, such as Click-Through Rates (CTR), conversion rates, and return on ad spend. Emphasize the importance of reviewing these KPIs regularly and making adjustments based on performance data.

I utilize various tools like Google Analytics 4 to analyze traffic data effectively. When preparing your response, mention how you segment data to gain insights into user behavior. Identify key metrics you track and explain how those insights guide your PPC strategies and adjustments.

When discussing A/B testing, illustrate your thought process in developing test variations, such as ad copy or visuals. Emphasize the importance of clearly defined objectives for each test and how you measure performance to make informed decisions based on the results.

Staying updated on PPC trends is crucial for success. I regularly follow industry blogs, participate in webinars, and engage in online marketing communities. When you answer, express your commitment to continuous learning and how this knowledge influences your strategies and implementation in your role.

In response, choose a campaign that posed significant challenges, such as budget constraints or competitive markets. Discuss how you overcame these hurdles, what strategies you implemented, and the overall outcome. Highlighting lessons learned will show your problem-solving capabilities.

Effective collaboration is essential. Describe how you maintain communication with the SMM team through regular check-ins and sharing progress updates. Highlight specific tools or methodologies you use to ensure seamless collaboration on campaigns and content strategies.

Mention aspects like the ability to create impactful campaigns and see direct results from your efforts. Highlight how analyzing data to drive strategy and connect with the audience adds to the rewarding nature of the role.

Managing multiple campaigns requires excellent organization and time management skills. Discuss how you prioritize tasks, utilize project management tools, and regularly review campaign performance to ensure all efforts align with business objectives.

I rely on various tools for efficiently managing campaigns, such as Google Analytics for traffic analysis and Meta Ads Manager for campaign execution. Mention any additional reporting tools you use to present data effectively to stakeholders, showcasing your technical proficiency.