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Digital Experience Manager - job 1 of 2

Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here

Job Description

As a Digital Experience Manager on the Web Experience Team, you’ll have the opportunity to manage and support the maintenance, operation, and development of our mission-critical websites. In this position, you will lead the day-to-day efforts of our various web experience programs including gathering functional requirements, designing, and overseeing development of new experiences, implementing ongoing website content updates, planning, and testing integrations, validating new digital tools, and making key decisions based on user data and feedback.

You will interface directly with internal and external IT/IS teams to ensure the successful development and deployment of web projects and you will partner with our different business unit teams to assist them with their web experience needs.

The ideal candidate will have 3+ years of experience in creating, building, and managing websites, using editing tools, curating content, and working knowledge of HTML, CSS, and JavaScript.

This role is remote based in the US.

What you will be doing:

  • Manage the day-to-day operations, maintenance, and administration of the Fortune Brands Innovations website portfolio.
  • Develop and implement elegant interfaces and designs to elevate our customers’ experience throughout their digital shopping journey, including wireframes, prototypes and UX designs.
  • Produce and publish new digital content in a creative way.
  • Ability to perform enhancements to existing system(s).
  • Conceive and develop new features and extend existing features of our web applications.
  • Understand all aspects of our platform including frontend and backend technologies.
  • Develop, evaluate, and oversee the implementation of A/B testing.
  • Oversee, edit and drive onsite content to improve customer engagement through content, SEO and CRO.
  • Develop and refine procedures for repeatable success.
  • Oversee website standards (i.e. images, graphics, videos and artwork).
  • Audit content to ensure accuracy and consistency across brands.
  • Collaborate with other teams and departments (e.g. agencies, product managers, creative team, IT, etc.).
  • Monitor and analyze website traffic for insights to drive customer acquisition.
  • Keep track of developments in web technology.

Qualifications

  • Minimum 3 years of experience managing websites.
  • Experience with image editing tools such as Adobe PhotoShop, XD, Figma, and/or Illustrator required- Please provide portfolio/work samples with resume.
  • Experience publishing and curating content on websites.
  • Experience with content management systems (CMS).
  • Experience in participation of defining value added platforms to support business initiatives.
  • Working knowledge of SEO, SEM, and social media acquisition tactics.
  • Working knowledge of HTML, CSS, and JavaScript.
  • Moderate to high level capability with database queries, Microsoft Excel, Microsoft Access.
  • Understand website architecture, internal website search and URL structure.
  • Working knowledge of web analytics providers such as Google Analytics.

Preferred Qualifications:

  • Bachelor’s, Associate’s, or certificate in Marketing, Communications, User Experience, or a related field a plus.
  • Attention to detail, excellent writing skills, and willingness and desire to learn new skills.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $56,000-$84,700 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.  In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

 

Average salary estimate

$70350 / YEARLY (est.)
min
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$56000K
$84700K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Experience Manager, Fortune Brands

As a Digital Experience Manager at Fortune Brands Innovations, you’ll take charge of a role that merges creativity and technology in an exciting and dynamic environment. Your primary focus will be to manage and enhance the maintenance and development of our critical web presence. This involves anything from gathering functional requirements and overseeing the development of engaging user interfaces, to implementing updates and planning integrations. You'll work closely with various internal teams and external partners, using user data and feedback to make informed decisions that elevate our online customer experiences. If you have at least 3 years of experience in creating and managing websites, alongside skills in technologies like HTML, CSS, and JavaScript, this could be the perfect fit for you. Your duties will also include content creation, enhancing existing systems, and performing A/B testing to optimize user engagement. You’ll ensure our websites align with best practices in SEO and usability, while also keeping track of the latest trends in web technologies. This position, while fully remote, offers a collaborative environment where your creative input will help shape the online journey of our customers. If you are passionate about crafting impactful digital experiences and eager to be part of a workplace that champions innovation and community, we’d love to have you on our team!

Frequently Asked Questions (FAQs) for Digital Experience Manager Role at Fortune Brands
What are the responsibilities of a Digital Experience Manager at Fortune Brands Innovations?

As a Digital Experience Manager at Fortune Brands Innovations, your responsibilities will include managing the day-to-day operations of our website portfolio, designing user interfaces, producing digital content, performing website system enhancements, and developing new website features. You'll also oversee SEO and content optimization efforts to drive customer engagement.

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What qualifications do I need to become a Digital Experience Manager at Fortune Brands Innovations?

To qualify for the Digital Experience Manager role at Fortune Brands Innovations, you should have a minimum of 3 years of experience in managing websites, along with proficiency in HTML, CSS, and JavaScript. Familiarity with image editing tools and content management systems is also essential. A background in Marketing, Communications, or User Experience is preferred, but not required.

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How does the Digital Experience Manager role at Fortune Brands Innovations support web projects?

In the Digital Experience Manager role at Fortune Brands Innovations, you will interface with IT teams to oversee the development and deployment of web projects. Your ability to collect functional requirements and validate new digital tools will directly contribute to successful web integrations that meet business needs.

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What kind of tools and technologies should a Digital Experience Manager at Fortune Brands Innovations be familiar with?

A Digital Experience Manager at Fortune Brands Innovations should be familiar with content management systems, web analytics tools like Google Analytics, and image editing software such as Adobe Photoshop or Figma. A strong understanding of SEO, SEM, and various web technologies is also important for executing your job effectively.

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What is the work environment like for a Digital Experience Manager at Fortune Brands Innovations?

The work environment for a Digital Experience Manager at Fortune Brands Innovations is predominantly remote, allowing for flexibility and collaboration. The company emphasizes teamwork, integrity, and inclusivity, ensuring a supportive atmosphere where you can thrive and contribute meaningfully.

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Common Interview Questions for Digital Experience Manager
Can you describe your experience in managing websites for previous roles?

In your response, focus on specific projects where you managed website operations. Highlight how you handled content updates, user engagement strategies, and any technologies you utilized, such as HTML, CSS, or popular CMS tools.

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How do you approach designing user interfaces that enhance the customer experience?

Discuss your process for user interface design, including how you gather requirements, create wireframes or prototypes, and incorporate user feedback. Provide examples of past interfaces you've developed that increased user engagement.

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What tactics do you utilize for SEO and content optimization?

Detail your strategies for optimizing web content for search engines, including keyword research, content structuring, and analytics. Mention the tools you use to track the performance of your SEO efforts and how you adjust based on findings.

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How do you stay updated on the latest trends in web technology?

Explain your methods for researching new trends, tools, and best practices in web technology. This could include following industry leaders, participating in webinars, or engaging in professional networks to continually improve your skills.

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Can you give an example of a successful A/B test you've conducted?

Share a specific A/B testing example, explaining the hypothesis, how you set it up, what metrics you analyzed, and the impact it had on user engagement or conversion rates. Highlight any valuable insights that resulted from the process.

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How do you ensure accuracy and consistency in web content across multiple brands?

Discuss your systematic approach to auditing content, including how you maintain brand guidelines and ensure uniform messaging. Describe any tools or processes you implement for quality checks and team collaboration.

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What experience do you have with HTML, CSS, and JavaScript?

Outline your familiarity with HTML, CSS, and JavaScript, including specific projects where you've used these languages. Mention any frameworks or libraries you’ve worked with and how they contributed to your web projects.

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How would you handle collaboration with multiple teams for a web project?

Emphasize your skills in communication and project management. Share experiences where you successfully coordinated with different departments, detailing how you aligned goals and managed expectations throughout the project lifecycle.

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What strategies do you implement for improving website traffic?

Discuss approaches you've taken to drive traffic, such as content marketing, social media campaigns, and SEO optimization. Include specific examples of campaigns you've executed and their measurable outcomes.

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How do you measure the success of a digital experience?

Talk about the key metrics you consider for measuring digital experience success, such as conversion rates, user engagement times, and bounce rates. Describe how you use analytics to inform your strategies and drive continuous improvements.

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Full-time, remote
DATE POSTED
January 4, 2025

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