Data Analyst

As a Data Analyst at Lago, you'll transform data into actionable insights, master SQL for data manipulation, create compelling visualizations to communicate trends, and collaborate closely with marketing and operations teams to optimize campaigns. Your role is essential in driving key business decisions through data.

The ideal candidate for the Data Analyst role at Lago holds a degree in data science, business analytics, or a related field. Proficiency in SQL and experience with data visualization tools like Domo or Tableau are highly preferred. Additionally, experience in marketing analytics can enhance your candidacy.

At Lago, we believe in empowering our team members. As a Data Analyst, you’ll have opportunities to shape your role, engage in innovative projects, and grow within a collaborative environment. The experience and skills you gain will be invaluable for your career development.

Lago embraces a global remote work culture, allowing Data Analysts to work from anywhere. This approach values work-life balance while providing you with the flexibility to contribute effectively to the team’s goals without geographical limitations.

Data visualization is crucial for a Data Analyst at Lago as it allows you to transform complex data sets into intuitive, actionable visual narratives. This skill not only enhances decision-making across teams but also ensures that insights are accessible to stakeholders, driving better business outcomes.

In your response, detail specific projects where you've utilized SQL to manipulate and analyze complex data sets. Highlight any challenges you faced and how you overcame them, showcasing your ability to draw meaningful insights from data.

Discuss your preferred data visualization tools, such as Tableau, Domo, or Google Data Studio, and explain your process for creating visualizations. Emphasize your attention to detail and ability to transform raw data into clear, compelling visuals that drive understanding.

Share your methods for verifying data integrity, such as conducting data quality checks and cross-referencing data sources. Your answer should reflect your commitment to delivering accurate insights that inform key business decisions.

Explain your strategy for prioritizing projects, stressing the importance of communication with stakeholders and understanding business needs. Mention any tools you use for project management and how you stay organized under pressure.

Share a specific instance where your data analysis directly impacted business decisions or performance. Highlight the insights gained, the actions taken based on your recommendations, and the resulting outcomes to illustrate your analytical skills.

Discuss key performance indicators (KPIs) relevant to marketing, such as conversion rates, return on investment (ROI), or customer acquisition costs. Explain how your analysis of these metrics can inform and enhance marketing strategies.

Mention resources you use, such as industry blogs, online courses, webinars, and community forums. Your dedication to continuous learning and professional development shows your commitment to keeping your skills sharp.

Reflect on specific challenges, such as dealing with incomplete data or stakeholder resistance to data-driven insights. Explain the problem-solving techniques you employed and the lessons learned from these experiences.

Explain how you tailor your communication style and visualizations to suit different audiences. Highlight your ability to convey complex data insights in a straightforward manner, ensuring stakeholders understand and can act on your recommendations.

Share your approach to collaboration by discussing how you engage with cross-functional teams, gather requirements, and integrate feedback. Emphasize the importance of teamwork in driving successful data initiatives.