Senior Google Ads Specialist (YouTube Focus)

Who We're Looking For

Are you a Senior Google Ads Specialist with a knack for YouTube-focused advertising? You’re a results-driven expert who thrives on crafting and executing high-budget campaigns that deliver exceptional ROI. Managing monthly ad spends of $100,000+ is your comfort zone, and your deep understanding of Google Ads, particularly YouTube, makes you an invaluable asset. With a strategic mindset and an analytical approach, you consistently exceed client expectations while staying ahead of industry trends.

You excel in fast-paced environments and have the ability to juggle multiple accounts with diverse objectives. Your communication and collaboration skills allow you to seamlessly integrate with creative, analytics, and account teams, ensuring campaigns are not only effective but also innovative and engaging.

What You’ll Do

Campaign Strategy and Planning

• Collaborate with account managers and strategists to understand client goals, target audiences, and key performance indicators (KPIs).
• Develop customized strategies for:
• Direct response campaigns: Drive lead generation, purchases, and bookings.
• Retargeting campaigns: Re-engage viewers and recover abandoned leads.
• Prospecting campaigns: Utilize custom intent and affinity targeting to discover new audiences.
• Video action campaigns: Employ TrueView for action, bumper ads, and responsive video ads.
• Brand awareness campaigns: Conduct brand lift studies and boost reach and engagement.
• Allocate and optimize budgets across campaigns, targeting, and creative assets to maximize performance.

Campaign Execution and Optimization

• Set up, monitor, and optimize Google Ads campaigns with a primary focus on YouTube.
• Use advanced targeting and bidding strategies to achieve client KPIs.
• Conduct A/B testing on creatives, ad formats, and CTAs to refine campaign effectiveness.
• Track and analyze key metrics such as CPV, CTR, conversion rates, and ROAS, implementing data-driven improvements.
• Scale campaigns effectively, maintaining profitability and aligning with objectives.

Sandbox Testing and Innovation

• Dedicate 10% of budgets to testing new approaches, ad formats, and audience strategies.
• Experiment with:
• Emerging ad formats (e.g., YouTube Shorts and non-skippable ads).
• Creative messaging angles and hooks.
• Advanced audience targeting methods.
• Evaluate test outcomes and integrate successful strategies into active campaigns.

Creative Collaboration

• Partner with video producers and creative teams to develop high-performing ad assets.
• Provide comprehensive creative briefs with actionable insights.
• Review and analyze video performance, offering feedback to enhance content effectiveness.

Performance Reporting and Analysis

• Create and present detailed reports on campaign performance, trends, and actionable recommendations.
• Conduct post-campaign analyses to measure success and refine strategies.
• Share updates with internal teams and clients, highlighting opportunities for optimization.

Budget Management

• Oversee and strategically manage monthly ad spends exceeding $100,000 per account.
• Ensure alignment of testing budgets with overall campaign goals.
• Forecast spending needs based on performance data and industry trends.

Collaboration and Communication

• Act as the key liaison between account managers, analytics teams, and creative departments.
• Provide regular updates on campaign progress, challenges, and optimizations.
• Partner with clients to align on strategies, deliverables, and performance insights.

Industry Expertise

• Stay up-to-date with Google Ads and YouTube platform updates, algorithm changes, and emerging tools.
• Explore new technologies and ad formats to maintain a competitive edge.
• Pursue relevant certifications and training to sharpen skills.

What You’ll Bring

Technical Expertise

• Mastery of Google Ads, with a focus on YouTube ad formats and strategies.
• Proficiency in audience segmentation, direct response techniques, and video advertising.
• Strong knowledge of Google Analytics, YouTube Analytics, and UTM tracking.

Campaign Experience

• Demonstrated success in managing high-budget, multi-account campaigns with measurable results.
• Proven ability to scale campaigns profitably while achieving KPI targets.

Creative Collaboration

• Experience working with creative teams to produce high-converting ad assets.
• Ability to offer actionable creative direction informed by performance data.

Soft Skills

• Exceptional analytical and problem-solving abilities with a results-oriented mindset.
• Strong communication and organizational skills to manage multiple priorities.
• Adaptable and innovative in fast-paced, dynamic environments.

Qualifications

• Experience: 3+ years managing Google Ads campaigns, with a focus on YouTube and budgets of $100,000+.
• Education: Bachelor’s degree in Marketing, Advertising, or a related field (preferred).
• Certifications: Google Ads Video Certification, Google Search Certification, and Google Analytics 4 Certification (preferred).

Key Performance Indicators (KPIs)

• Achievement of account-specific KPIs, such as ROAS, CPA, and CTR.
• Successful implementation and outcomes of sandbox testing strategies.
• Efficient scaling of campaigns while maintaining ROI or CPA goals.
• Improvements in creative performance and client satisfaction.

What You’ll Get

• You'll work with a dynamic team in a creative and fast-paced environment.
• You'll get a great salary and time off.
• You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)

About Landed

Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more. Ready to land your next job? Apply now!