Creative Strategist - Remote (IT)

The Creative Strategist at LDX Digital is responsible for driving performance marketing outcomes through innovative advertising strategies across Google platforms. This includes conducting market research, analyzing competitors, evaluating campaign effectiveness, and developing creative briefs that align with business objectives. Collaborating with different teams and stakeholders is also essential to ensure that all projects meet the desired KPIs.

Applicants for the Creative Strategist role at LDX Digital should have a minimum of 3 years of experience in digital marketing, creative strategy, or performance advertising. A solid understanding of Google Ads, YouTube Ads, and marketing analytics is crucial, as well as excellent communication and brief-writing skills. Familiarity with tools like Figma or Adobe Creative Suite is advantageous.

At LDX Digital, the Creative Strategist analyzes live ad campaigns to determine creative effectiveness by using proprietary and third-party software to dissect engagement metrics. This data-driven approach allows the team to make informed recommendations for creative pivots and champion a test-and-learn culture that continuously seeks improvement.

Yes, experience with global brands or in a fast-paced tech environment is preferred for the Creative Strategist position at LDX Digital. This background helps in understanding diverse market dynamics and effectively storytelling across various cultures.

The work environment for the Creative Strategist at LDX Digital is remote-first, allowing for flexibility and a better work-life balance. The company prides itself on providing a supportive environment that fosters learning and creativity, and it is recognized as a leading agency in the Google and YouTube Ads space.

To effectively analyze market trends in digital advertising, I begin by monitoring key platforms such as YouTube, Instagram, and TikTok for emerging trends. I utilize tools like Google Trends and YouTube Analytics to assess audience behavior and preferences. I also perform competitive analysis to identify what strategies resonate in the industry, allowing me to translate these insights into actionable creative strategies.

When writing creative briefs, I start by gathering all pertinent data on the campaign goals, audience insights, and brand objectives. I ensure to include strategic context, tone of voice, and visual references. My goal is to create a clear and comprehensive brief that aligns everyone involved, from designers to copywriters, ensuring that the creative direction is consistent and aligned with performance goals.

I advocate for a test-and-learn culture by implementing A/B testing methods to compare various creative approaches. This involves hypothesizing potential outcomes, experimenting with different content variations, and meticulously monitoring performance metrics to derive insights and iterate on the most effective strategies based on real-time data.

To manage multiple creative projects effectively, I prioritize using project management tools like Clickup and Google Workspace to track timelines and workflows. I break down each project into specific tasks and milestones, ensuring clear communication with stakeholders at every stage. This organized approach allows me to stay on top of deadlines and deliver high-quality results.

In my previous roles, I have utilized analytics tools such as Google Analytics, Ads Data Hub, and Looker Studio to interpret marketing data. I focus on key performance indicators to assess campaign effectiveness, which allows me to make informed decisions about content strategy and audience engagement, ensuring that all creative elements are supported by robust data.

I stay informed about emerging trends by regularly consuming content from industry leaders, attending webinars, and participating in professional networking groups. Engaging with scholarly articles and market reports also helps me anticipate shifts in consumer behavior and adjust our creative strategies accordingly.

One successful campaign I worked on involved leveraging user-generated content to enhance audience engagement. By analyzing trends on social media, we crafted a campaign that invited our users to share their experiences with our product. This strategy not only increased brand visibility but also resulted in a significant boost in conversions, validating the effectiveness of our approach.

I commonly use tools such as Google Analytics, Ads Data Hub, and various social media analytics platforms to monitor campaign performance. Additionally, I rely on industry benchmarking tools to compare our results with competitors, enabling us to identify strengths and areas for improvement in our creative campaigns.

To ensure my creative strategies align with clients' business goals, I begin by deep-diving into understanding their objectives and target audience. I then translate these insights into data-driven creative briefs that are regularly revisited and adjusted based on the ongoing performance metrics to maintain alignment throughout the campaign lifespan.

For effective cross-team collaboration, I emphasize the importance of open communication from the project's initiation. I schedule regular check-ins and updates across teams, ensuring each department contributes and is aligned on the creative direction. Utilizing collaborative platforms and shared documents enhances transparency and fosters a culture of teamwork toward our common goals.