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Product Marketing Manager

Join the revolution at Leonardo.Ai

Leonardo.Ai is an Australian tech startup. Our mission is to unleash the world's creativity with its groundbreaking AI-powered platform. Two years after our software launched, we've quickly grown to over 30 million users worldwide.

The role:

We seek a strategic and results-driven Product Marketing Manager to expand our presence in the generative AI market. This role is critical in developing effective go-to-market strategies, messaging, and positioning for our generative AI product offerings to meet the evolving needs of our consumer and B2B markets.

What you'll do:

  • Develop and execute go-to-market strategies for existing products to drive growth in our key market segments.

  • Support the development and execution of go-to-market strategies for new products in partnership with other PMMs and marketing team leads.

  • Define API and Teams product positioning and messaging that differentiates Leonardo.Ai in the market.

  • Conduct market research, customer insights, and competitive analysis to inform product strategy.

  • Collaborate across the marketing, product management and business development teams to create compelling content, BD enablement tools, and marketing campaigns.

  • Work with CRM, creative & content, and demand generation teams to create marketing collateral, case studies, and thought leadership content.

  • Monitor and analyse product performance, market trends, and customer feedback to optimise marketing strategies.

  • Collaborate with the BD team on key messaging, value propositions, and competitive positioning.

  • Establish key metrics to measure success and optimise marketing performance.

  • Work in close partnership with other PMMs and marketing team leads to develop processes that suit an AI-first business that is scaling fast.

Skills we like:

  • Commercial experience in product marketing, preferably in AI, SaaS, and Technological industries

  • Strong understanding of go-to-market strategies, product positioning, and messaging.

  • Excellent communication, storytelling, and presentation skills.

  • Proven experience in working cross-functionally across marketing, product & sales teams

  • Ability to analyse data, generate insights, and drive data-informed decisions.

  • Strong project management skills and ability to multitask in a fast-paced environment.

  • Experience with CRM strategy and analytics tools preferred

Our culture:

  • Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and are essential to our success.

  • Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.

  • Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You’ll be encouraged to grow and excel in your career at Leonardo AI.

  • Impactful Work: Join us in shaping the future of AI. You'll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.

What's in it for you?

A range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer:

  • Impact the future of AI

  • 20 days annual leave

  • Reward package including equity - we want our success to be yours too

  • Inclusive parental leave policy that supports all parents & carers with 18 weeks of paid leave

  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more 

  • Flexible leave options that empower you to be a force for good take time to recharge and support you personally, including remote working abroad

  • Support with your professional development

  • Fun and engaging company events, both virtual and in-person

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What You Should Know About Product Marketing Manager, Leonardo.Ai

At Leonardo.Ai, we're on a mission to unleash the world’s creativity with our revolutionary AI-powered platform, and we are looking for a dynamic Product Marketing Manager to help us expand our presence in the generative AI market. You’ll be at the forefront of developing effective go-to-market strategies that not only drive growth for our existing products but also set the stage for exciting new launches. The ideal candidate will have hands-on experience in the AI or SaaS industries, paired with a strong understanding of product positioning and messaging. Day-to-day, you will collaborate with our talented teams—marketing, product management, and business development—to craft compelling content and marketing campaigns that resonate with both B2B and consumer markets. You’ll conduct market research to gather insights that inform our product strategy while also monitoring performance and customer feedback to refine our strategies. At Leonardo.Ai, we're excited to have you take part in shaping the future of AI while working in an inclusive and flexible environment that values your personal growth and well-being. Come join us and make an impact in a role that truly matters!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Leonardo.Ai
What are the key responsibilities of the Product Marketing Manager at Leonardo.Ai?

The Product Marketing Manager at Leonardo.Ai is responsible for developing and executing go-to-market strategies, defining product positioning and messaging, and collaborating with cross-functional teams to create impactful marketing materials. This role emphasizes market research and competitive analysis to align our AI product offerings with the needs of our consumers and B2B clients.

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What qualifications are required for the Product Marketing Manager position at Leonardo.Ai?

Candidates for the Product Marketing Manager role at Leonardo.Ai should have commercial experience in product marketing, particularly in AI and SaaS industries. Strong communication and project management skills are essential, along with a solid grasp of go-to-market strategies and the ability to analyze data for informed decision-making.

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How does the Product Marketing Manager collaborate with other teams at Leonardo.Ai?

The Product Marketing Manager at Leonardo.Ai collaborates closely with marketing, product management, and business development teams. This includes creating compelling content, developing BD enablement tools, and driving marketing campaigns to ensure alignment across all departments and maximize the impact of our AI products in the market.

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What makes working in the Product Marketing Manager role at Leonardo.Ai unique?

Working as a Product Marketing Manager at Leonardo.Ai offers a unique opportunity to impact the future of AI directly. With a focus on creativity and innovation, you'll engage in meaningful projects that not only showcase your skills but also contribute to shaping advancements in generative AI technology.

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What type of work environment can a Product Marketing Manager expect at Leonardo.Ai?

At Leonardo.Ai, we cultivate an inclusive culture that values diversity and fosters a flexible work environment. As a Product Marketing Manager, you can work remotely or from our vibrant offices, ensuring a work-life balance that allows you to thrive both personally and professionally.

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Common Interview Questions for Product Marketing Manager
Can you explain your experience with go-to-market strategies for tech products?

Discuss specific examples of successful go-to-market strategies you've led. Highlight how you analyzed market needs, defined product positioning, and collaborated with teams to launch products effectively.

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How do you approach market research and competitive analysis?

Explain your methodology for conducting market research, including the tools and techniques you use. Provide examples of how insights gathered have influenced product strategies in past positions.

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What role do storytelling and messaging play in product marketing?

Share your perspective on the importance of crafting a compelling narrative around products. Discuss how strong messaging differentiates products in the crowded AI market and resonates with target audiences.

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How do you measure the success of a product marketing campaign?

Talk about key performance indicators (KPIs) you typically focus on, such as customer engagement, conversion rates, or brand awareness. Include examples of how data-driven insights led to optimizing campaigns.

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Give an example of a challenging project you managed. How did you handle it?

Describe the project's specifics and the challenges you encountered. Highlight your project management skills and how effective communication helped drive the project toward successful completion.

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How do you prioritize tasks in a fast-paced environment?

Discuss your time management techniques and how you strategically prioritize activities to meet deadlines. Offer examples of tools you use to keep track of multiple projects.

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What is your experience in collaborating with sales and product management teams?

Provide insight into your collaboration style, emphasizing the importance of cross-functional teamwork. Share examples of how this collaboration has led to successful product launches or increased sales.

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How do you stay updated on the latest trends in AI and product marketing?

Share the resources, publications, or professional networks you engage with to keep your knowledge current. Highlight how this information influences your marketing strategies.

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What soft skills do you believe are most important for a Product Marketing Manager?

Discuss the vital soft skills such as communication, adaptability, and empathy. Provide examples of how these skills have helped you build strong relationships within teams and with customers.

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Why do you want to work at Leonardo.Ai as a Product Marketing Manager?

Convey your enthusiasm for the company's mission and how your values align with its culture. Mention specific aspects of Leonardo.Ai's innovative approach and vision that resonate with you personally.

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Full-time, remote
DATE POSTED
March 14, 2025

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