Content Marketing Manager, Content Offers
POS-26555
The Marketing Manager, Content Offers, will drive the strategy and execution of premium content for key audience segments, with a focus on business professionals, entrepreneurs, and sales teams. This role will support multiple brands and media channels, ensuring high-value content aligns with the needs of core audience segments across each platform.
Core Responsibilities
- Lead Premium Content Creation: Develop and manage content offers across HubSpot’s key channels, including YouTube, newsletters, and blogs, with a focus on engaging entrepreneur, sales, and business growth audiences.
- Execute Multi-Channel Strategy: Coordinate impactful content across multiple platforms, leveraging data and analytics to track performance and refine strategies.
- Enhance Resource Value: Elevate the quality of resources by incorporating original research, creator partnerships, and new, engaging content formats that stand out.
- Align with Strategic Insights: Use data-driven editorial strategies informed by audience insights to focus on high-demand topics and trends, ensuring content resonates with target segments.
- Identify Market Gaps: Continuously assess the competitive landscape to identify unmet needs in resources, enhancing the brand’s positioning.
- Collaborate Across Teams: Work closely with writers, editors, and producers to ensure a seamless transition from editorial content to conversion-focused offers, creating a cohesive user journey.
We are looking for people who:
- Excel at communication, both written and verbal
- Are passionate about creating helpful, educational content
- Care a lot about how content looks, sounds, and feels
- Live at the intersection of creativity and strategy
- Understand the basics of lead-generation workflows
- Aren’t afraid of using data to inform creative decisions
This role plays a crucial part in converting HubSpot’s diverse audience by delivering tailored, impactful content that drives value and engagement for business builders across various media touchpoints.
Cash compensation range: 70,000-105,000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications, and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.
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As a Content Marketing Manager at HubSpot, you'll play a pivotal role in crafting high-value content aimed at business professionals, entrepreneurs, and sales teams. Working remotely from anywhere in the USA, this exciting position will have you developing and executing premium content strategies that resonate across various platforms like YouTube, newsletters, and blogs. You’ll get to flex your creative muscles and drive the narrative for multiple brands, all while ensuring that the content you create is informed by data and audience insights. Collaboration will be at the heart of your work as you partner with writers, editors, and production teams to create a seamless journey from insightful blogs to compelling conversion-focused offers. You’ll be analyzing performance, refining strategies, and identifying market gaps — all to enhance the brands you represent. If you're passionate about creating educational, engaging content and enjoy the thrill of balancing creativity with strategy, this role is a fantastic opportunity to make an impact and connect with HubSpot's diverse audience. Equip yourself with the tools to drive value and engagement that inspires business growth, and enjoy the flexibility of remote work while connecting with a vibrant team culture that supports your success.
By
HubSpot
HubSpot is an American AI-powered customer relationship management platform founded in Boston in 2016 that helps millions of businesses grow worldwide.
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