Senior Manager, Public Affairs, UK & Ireland

As a Senior Manager, Public Affairs at Lime, your primary responsibilities will include building and managing relationships with key stakeholders like politicians and transport authorities, executing local campaigning efforts to benefit our business goals, and collaborating with various teams to create a cohesive strategy for growth. You'll focus on expanding our e-bike and e-scooter services across the UK & Ireland and identifying new growth opportunities while navigating potential policy challenges.

To qualify for the Senior Manager, Public Affairs role at Lime, you should have at least 5 years of experience in government affairs, political campaigns, or business development within a government-related environment. You should also possess excellent communication skills, a strong understanding of UK politics, and the ability to design effective public affairs strategies. Prior relationships with transport and advocacy sectors in the UK are highly beneficial.

Lime emphasizes professional growth for its employees, including the Senior Manager, Public Affairs role, with opportunities such as quarterly learning days, access to top-tier tools, and potential management opportunities as the company expands. You’ll be part of a community that promotes cultural awareness and DEI training, which helps create a nurturing environment for personal and career development.

The working environment at Lime is designed to foster collaboration and innovation. As a Senior Manager, Public Affairs, you'll experience a flexible working policy, allowing you to choose your base between our London office and several other UK service cities. Our culture promotes belonging through Employee Resource Groups, recognizing great work with meaningful rewards and career advancements.

For the Senior Manager, Public Affairs position at Lime, you should be prepared for some travel across the UK and Ireland. This travel will be necessary to visit existing markets and explore opportunities for new schemes, which is critical to effectively manage relationships with local stakeholders and ensure our services' successful expansion.

To build relationships with key policymakers, I would prioritize understanding their priorities and objectives. I would initiate contact by attending local events and engaging with them on social platforms. It's important to be transparent about Lime's mission and how our services align with community goals. Active listening and demonstrating commitment to mutual interests will help foster trust and collaboration.

Certainly! In my previous role, I spearheaded a campaign to promote an eco-friendly transportation initiative. By collaborating with local advocacy groups and leveraging media partnerships, we were able to increase community awareness and engagement significantly. The campaign resulted in a 30% increase in program participation and strengthened our relationships with local stakeholders, showcasing the benefits of shared mobility solutions.

To navigate potential policy challenges, I would focus on proactive engagement with policymakers and stakeholders. Conducting thorough research to understand the political landscape is critical. Creating clear communication channels wherein stakeholders can voice their concerns and collaborating on finding mutually beneficial solutions is key. Flexibility in our approach, while remaining aligned with Lime’s mission, will help tackle obstacles.

Community engagement is absolutely crucial in public affairs. It helps ensure that any initiatives resonate with local audiences and align with their needs. Engaging communities fosters trust and can yield valuable insights into prevailing sentiments. For Lime, this means actively partnering with local organizations to both understand and advocate for the shared mobility solutions that benefit everyone.

Communication is a cornerstone of any public affairs strategy. It is vital to relay our message effectively while being receptive to feedback from stakeholders. Having a consistent and transparent narrative helps to build credibility and support for initiatives. My strategy involves a mix of direct communication with key influencers, social media engagement, and community outreach to ensure broad understanding and support for Lime's objectives.

When managing multiple projects, I prioritize by assessing urgency and potential impact. Utilizing project management tools helps me track progress and deadlines. I'm a big believer in regular check-ins and clear communication with team members to ensure alignment and timely adjustments to our strategies based on ongoing developments. Flexibility and an organized mindset are essential to successful multi-project management.

Partnerships in public affairs are invaluable. Collaborating with organizations that share similar goals amplifies our voice and extends our reach. By aligning with community groups, local businesses, and advocacy organizations, we can work together to solve issues and promote shared interests, which is vital for successful public affairs initiatives at Lime.

To ensure alignment between public affairs strategy and business goals, I regularly engage with cross-functional teams to understand broader company objectives. Conducting analysis on how public policy initiatives impact our business is critical. By developing clear metrics for success and aligning all activities back to Lime's mission, we're able to ensure coherence in our efforts.

I have leveraged data extensively to influence public policy by showcasing trends and demonstrating the impact of our initiatives. By presenting compelling data-based arguments to policymakers and stakeholders, I can highlight the benefits of our services. Utilizing real-world data improves our credibility and can often lead to stronger advocacy efforts.

The key to effective public affairs lies in building authentic relationships and maintaining a deep understanding of the political landscape. A successful public affairs strategy must also involve transparent communication and active community engagement. By being proactive and adaptable to changing circumstances, a public affairs professional can effectively advocate for policies that support the organization's goals.