Director, Marketing and Growth

The Director of Marketing and Growth at Axios is responsible for developing comprehensive growth strategies to scale the audience and drive engagement. Key responsibilities include leading the creation of marketing campaigns across multiple channels, managing paid media and email marketing, overseeing audience retention strategies, and collaborating with various teams to align marketing efforts with business goals.

To be successful in the Director of Marketing and Growth position at Axios, candidates should possess over 8 years of experience in marketing, particularly with subscriptions or membership models. Proficiency in cross-channel marketing, strong analytical skills, and experience leading teams are essential qualifications for this role.

In the Director of Marketing and Growth role at Axios, you'll implement targeted lifecycle marketing initiatives that focus on onboarding, win-back strategies, and continuous engagement to enhance subscriber retention rates. This includes overseeing comprehensive email marketing programs to optimize the user experience throughout their journey.

The salary range for the Director of Marketing and Growth role at Axios is between $105,000 to $120,000, depending on various factors such as location and work experience. This demonstrates Axios’ commitment to competitive compensation while ensuring equity among remote employees across the United States.

Axios provides a robust employee benefits package for the Director of Marketing and Growth, including 401(k) plans, health insurance options, generous vacation policies, mental health days, and stipends for work-from-home setups. These perks aim to support a healthy work-life balance and enhance overall employee well-being.

In your answer, share specific examples where you utilized data analytics to inform marketing decisions. Discuss how your insights led to improvements in campaign performance or customer engagement, emphasizing your ability to interpret complex data and draw actionable conclusions.

Highlight your successful campaigns and innovative strategies employed in previous roles that led to significant audience growth. Discuss tactics like targeted advertising, partnerships, or content optimization, and quantify your successes whenever possible to demonstrate impact.

Describe your approach to prioritizing tasks, considering both immediate business goals and longer-term strategies. Explain how you utilize project management tools and facilitate team communication to ensure that deadlines are met without compromising quality.

Share specific retention marketing campaigns you have executed, detailing the strategies used for different stages of the customer journey, including onboarding and win-back efforts. Discuss how these strategies resulted in measurable improvements in user retention.

Provide a concrete example of a challenging target your team faced, outlining the strategy you implemented to mobilize resources and motivate team members. Highlight specific actions you took to foster collaboration and innovation that resulted in achieving or exceeding the goal.

Discuss the key performance indicators (KPIs) you track, and the tools or methodologies you use for campaign analysis. Emphasize your process of gathering insights from data to refine future marketing strategies and to communicate results to stakeholders.

Explain how you identify potential marketing partners and cultivate valuable relationships. Highlight any past partnership successes and the collaborative tactics utilized to expand reach and increase brand alignment.

Share the resources you utilize to stay informed, such as industry publications, webinars, or networking with peers. Discuss how this information influences your strategic planning and campaign execution.

Provide examples of innovative marketing tactics you’ve used that set a brand apart from competitors. This could include unique messaging approaches, tailored campaigns, or novel engagement strategies that resonated with your target audience.

Discuss your leadership style and specific actions you take to promote a collaborative, empowered team environment. Share how you encourage creativity, recognize team achievements, and provide development opportunities that contribute to professional growth.