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Vertical Growth Manager - Hair

About Mangomint

Mangomint is a fast-growing SaaS company on a mission to make every salon and spa more profitable. We are already the highest-rated salon and spa software in the US and Canada with thousands of customers and seek to become the #1 market leader in the coming years.

We’re a fully remote, fun, and ambitious team and get together every few months in person. As we grow, we’re looking to attract high-potential individuals who want to be part of a winning team. If that’s you, come join us!

About the Role

Mangomint is looking for a Vertical Growth Manager to drive the growth of one of our key customer segments - hair salons. As a Vertical Growth Manager at Mangomint, you will design the strategy and lead the execution of growth tactics that go deep into your market and resonate with the business owners and communities in your vertical.

You will be the internal voice that helps us across functions to become better at serving hair salon owners. This requires an in-depth understanding of dynamics in the vertical and the day-to-day challenges hair salon owners face.

This is a highly collaborative role where you will work closely with cross-functional teams and specialists to ensure we deliver on our growth ambitions. You’ll have a lot of autonomy to make decisions and execute growth tactics that you believe are right for your vertical.

As a Vertical Growth Manager, you’ll have the unique opportunity to shape the growth trajectory of a critical customer segment within our business. This role provides the freedom to innovate, influence, and make a tangible impact across functions, all while building relationships with a dynamic team. If you’re driven by results and eager to lead in a role that combines strategic thinking with hands-on execution, we’d love to hear from you.

In this role you can expect:

  • Profit & Loss (P&L) management: You will own the P&L for your vertical and are accountable for revenue growth and budgets.

  • Designing and leading the vertical growth strategy: You will design the activation model for acquiring new customers in the vertical. You will be responsible for setting goals, identifying key channels, and outlining tactics to reach and engage target audiences effectively.

  • Serving as the vertical advocate: You will be the voice of the vertical internally, bringing insights and feedback to influence decisions across the organization. This will include highlighting trends, needs, and opportunities ensuring all functions understand and support the needs of this segment.

  • Leading cross-functional team efforts: Although there are no direct reports for this role today, you’ll lead a multifunctional team that works across verticals to execute your growth plan.

  • Analyzing performance and identifying growth opportunities: You will analyze data and qualitative input to measure the effectiveness of growth initiatives. You will continuously adjust strategies based on insights to maximize growth and customer acquisition.

What We’re Looking For

  • Hair salon experience: You have experience from the vertical and are familiar with the challenges and trends affecting owners and operators. You intuitively connect with the people and culture of the vertical, which allows you to activate content and growth strategies that are relevant to them. 

  • Leadership and influence: Demonstrated ability to lead and motivate a multifunctional team without formal authority. You possess the drive, initiative, and interpersonal skills to influence others and keep the team focused on shared goals.

  • Well-versed in growth strategies: You have a good understanding of the full marketing mix, including partnerships, content marketing, PR, and paid media. You know how to leverage each channel effectively to drive customer acquisition and achieve growth targets.

  • Analytical skills: Proficient in data analysis, able to interpret complex data and draw actionable insights that inform growth strategies. Comfortable using both quantitative and qualitative data to make informed decisions.

  • Entrepreneurial mindset: You are resourceful and eager to drive results and get things done. You challenge established norms and playbooks to create your path. A path based on understanding your market’s needs rather than following marketing best practices.

What You'll Love About Us

  • Health, dental, vision, life & LTD insurance (US employees)

  • Generous monthly wellness budget for gym memberships, yoga, etc.

  • Premium subscription to the Calm app

  • One Medical membership (US employees)

  • Flexible and unlimited PTO (US employees)

  • 401k plan available (no matching) (US employees)

  • Employee stock option program

Mangomint is an equal opportunity employer. We do not discriminate against any employee or job applicant on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability and genetic information (including family medical history).

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What You Should Know About Vertical Growth Manager - Hair, Mangomint

Are you ready to take on an exciting challenge with Mangomint as our Vertical Growth Manager for the Hair segment? At Mangomint, we're on a mission to empower every salon and spa to maximize profitability, and we’re searching for a passionate individual to help us reach that goal! As the Vertical Growth Manager, you’ll design innovative strategies to attract and serve hair salon owners, leveraging your deep understanding of their world. Your role will involve collaborating with cross-functional teams to execute effective growth tactics, while you act as the internal advocate for our salon partners. Imagine having the autonomy to influence key decisions and shape the trajectory of a critical segment in a flourishing SaaS company—sounds exciting, doesn’t it? You’ll own the P&L for your vertical, crafting strategies for customer acquisition and analyzing performance to uncover growth opportunities. We're looking for someone who not only understands the unique challenges within the hair salon industry but also possesses exceptional leadership skills to motivate diverse teams and rally support around your ambitious goals. At Mangomint, we’re all about results and transforming insights into action. If you're a data-driven thinker with an entrepreneurial spirit eager to drive growth, we’d love to have you on board! Join us and help us make a significant impact in the salon industry while being part of a fun and dynamic fully remote team.

Frequently Asked Questions (FAQs) for Vertical Growth Manager - Hair Role at Mangomint
What are the key responsibilities of the Vertical Growth Manager at Mangomint?

The Vertical Growth Manager at Mangomint will oversee designing and executing growth strategies targeted at hair salons. Responsibilities include managing the P&L for this vertical, leading cross-functional teams, analyzing performance metrics, and serving as the voice of the hair salon industry within the organization.

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What qualifications are important for the Vertical Growth Manager position in Mangomint?

Candidates applying for the Vertical Growth Manager role at Mangomint should have experience in the hair salon industry, demonstrated leadership skills, and a strong understanding of growth strategies, including content marketing and data analysis. An entrepreneurial mindset is also essential to navigate the unique challenges of this segment.

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How does the Vertical Growth Manager contribute to team collaboration at Mangomint?

In the role of Vertical Growth Manager, you'll lead a multifunctional team, bringing together various expertise across the organization to implement growth tactics. Your ability to connect and influence different stakeholders will ensure that the salon industry's needs are met effectively.

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What support does Mangomint provide to its Vertical Growth Manager for success?

Mangomint empowers its Vertical Growth Manager with the autonomy to innovate and influence growth strategies. You'll also have access to a supportive team culture and resources that promote collaboration, enabling you to achieve your growth targets.

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What opportunities for professional development are available for the Vertical Growth Manager at Mangomint?

At Mangomint, professional development is a priority. The Vertical Growth Manager will have opportunities for continuous learning through mentorship, participation in industry events, and access to resources that foster personal and professional growth within the dynamic environment of a rapidly growing SaaS company.

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Common Interview Questions for Vertical Growth Manager - Hair
How would you approach developing a growth strategy for hair salons at Mangomint?

When developing a growth strategy for hair salons at Mangomint, I would first conduct thorough market research to assess the needs and challenges within this vertical. Collaborating with stakeholders for insights, I'd shape a multifaceted approach utilizing partnerships, content marketing, and data analysis to effectively reach our target audience.

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Can you share an example of a successful growth initiative you led in the past?

Absolutely! In my previous role, I spearheaded a campaign targeting salon owners by launching a series of educational webinars. This initiative not only boosted engagement but also significantly increased our customer acquisition, showcasing the importance of delivering relevant content.

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What metrics do you consider most important in measuring the success of growth initiatives?

Key metrics include customer acquisition cost, lifetime value of the customer, churn rate, and overall revenue growth. By focusing on these indicators, I can gain valuable insights into what’s working and adjust strategies accordingly for continuous improvement.

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How do you handle disagreements within a cross-functional team?

In dealing with disagreements, I believe in fostering open communication. I would encourage team members to express their viewpoints and work collaboratively towards a consensus, focusing on shared goals and the best outcomes for the hair salon segment.

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What tools or methodologies would you utilize to analyze data for driving growth?

For data analysis, I frequently leverage tools like Google Analytics and CRM systems to assess performance. Additionally, utilizing methodologies such as A/B testing and customer feedback loops allows me to gather actionable insights that inform our growth tactics.

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How would you ensure alignment between the hair salon segment's needs and Mangomint's overall strategy?

To ensure alignment, I would regularly share insights and feedback from the hair salon sector with other departments. By presenting data-driven findings and case studies, I could educate and influence teams to adapt their strategies in support of the unique needs of our vertical.

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What is your approach to building relationships with salon owners?

I prioritize authenticity and empathy in relationship-building with salon owners. Understanding their daily challenges allows me to create meaningful connections and tailor our solutions to fit their specific needs, ultimately fostering trust and collaboration.

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What challenges do you anticipate in growth management for hair salons?

Some anticipated challenges include navigating a competitive landscape and adapting to evolving industry trends. However, with proactive data analysis and a decentralized approach to strategy formulation, we can address these challenges effectively.

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How do you stay updated on trends within the salon industry?

I stay informed on salon industry trends by subscribing to industry publications, attending relevant conferences, and networking with industry professionals. This continuous learning approach enables me to anticipate changes and adjust our growth strategies accordingly.

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What would your first 90 days look like in the Vertical Growth Manager role at Mangomint?

In the first 90 days as Vertical Growth Manager, I would focus on understanding the current market landscape, building relationships internally and externally, assessing existing strategies, and developing a comprehensive growth plan tailored to hair salon owners' needs.

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Our mission is to make salon and spa software invisible, and our vision is to become the #1 market leader for salons and spas with 5+ service providers in all the countries we operate.

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Full-time, remote
DATE POSTED
December 3, 2024

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