Go to Market Deck Designer

As a Go to Market Deck Designer at Linqia, your primary responsibilities will include creating sales support collateral, designing proposal slides, and developing client education materials. You'll work closely with the Creative Strategy team to craft visually compelling decks and marketing materials that tell Linqia's unique story. Your creativity will be pivotal in ensuring that our brands, like Danone and Bayer, have engaging presentations that effectively communicate our influencer marketing strategies.

The ideal candidate for the Go to Market Deck Designer role at Linqia should have strong graphic design skills and proficiency in tools such as Canva, Keynote, and Adobe Photoshop. A background in sales marketing or content marketing is preferred, along with a bachelor's degree in a design-related field. Experience with creating compelling presentations and a keen interest in the advertising industry will be essential for success in this role, particularly in contributing to effective influencer marketing campaigns.

At Linqia, the work culture is vibrant, innovative, and supportive. As a Go to Market Deck Designer, you'll find a team that values collaboration and creativity in everything we do. We emphasize a customer-first mindset and believe that having fun is just as important as hard work. Our core values encourage being human, acting as an owner, and continuously learning. You'll be surrounded by passionate colleagues who are driven to excel in the influencer marketing space.

Linqia is committed to the growth and development of its employees, including those in the Go to Market Deck Designer role. We foster a culture of learning, where you'll be encouraged to seize opportunities for skill advancement and explore new areas within marketing and design. Regular feedback, mentorship, and access to professional development resources are integral parts of our employee support system to ensure you reach your career goals.

The Go to Market Deck Designer position at Linqia is based in New York City, and candidates are expected to commute to the office at least two times a week. While the role is primarily in-office to foster collaboration and creativity, Linqia also recognizes the flexibility of remote work arrangements to accommodate the needs of our employees.

When discussing your design process during the interview, focus on how you gather input from stakeholders, brainstorm concepts, and create drafts. Highlight your ability to incorporate feedback and iterate designs until they meet both creative and functional requirements. It's essential to explain how you ensure the final product aligns with the brand's messaging and storytelling.

When answering, mention specific resources you follow, such as design blogs, online courses, or social media accounts. You can emphasize your commitment to continuous learning, and how you integrate new design trends into your work. Sharing examples of how you've adapted your designs or techniques based on new trends can also strengthen your response.

In your response, briefly describe the project, the objective of the deck, and the impact it made. Detail your creative process, the tools you used, and how your design contributed to effectively conveying the marketing message, making sure to illustrate your understanding of audience engagement and design aesthetics.

Mention strategies like using high-quality visuals, concise text, storytelling elements, and cohesive branding throughout the presentation. Discuss the importance of considering the audience's perspective and how you aim to create a narrative that captivates listeners while driving home your key points.

Your answer should reflect your organizational skills and ability to prioritize tasks. Emphasize the importance of setting clear timelines, effective communication with the team, and being adaptable to changes. Provide an example from your past experiences where you successfully managed multiple projects under tight deadlines.

Discuss how you view feedback as a vital component in refining your designs. Explain how you solicit feedback from colleagues and clients, and how you implement it to improve the final output. You can also mention specific tools or methods you use to gather feedback efficiently.

Clearly convey how you review and understand brand guidelines before starting a project. Explain your process for ensuring that color schemes, fonts, and overall aesthetic match the brand’s identity while also allowing for creative expression in your designs.

In your response, describe the project, your role, and how you communicated with different teams. Highlight the importance of collaboration in driving successful outcomes and how you navigated any challenges that arose during the teamwork.

Discuss your familiarity with tools such as Canva, Keynote, and Photoshop. Explain why you prefer these tools in terms of their functionalities and how they enhance your design workflow. You can also mention how being proficient in a variety of tools enables you to adapt to different project requirements.

Your response should reflect your alignment with Linqia's values and mission. Share your enthusiasm for influencer marketing and how your skills can contribute to the company’s success. Highlight why the creative and fast-paced environment at Linqia excites you and how you see yourself growing with the team.