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Sales Development Representative

About Us


LoyaltyLion is a data-driven loyalty and engagement platform trusted by thousands of ecommerce brands worldwide. Merchants use LoyaltyLion when they want a loyalty program that is proven to increase customer engagement, retention and spend. Stores using LoyaltyLion typically generate at least $15 for every $1 they spend on the platform.


Today, LoyaltyLion works with over 10,000 small and medium sized retailers. Our mission is to help them succeed in the age of Amazon, where they may not be able to compete on price and logistics but can offer a better customer experience. An experience where customers feel valued, rather than just another number. 


It’s been an incredible few years for LoyaltyLion. We closed funding of $12.5m in 2021 and another $12m in 2022. We’ve built out our Leadership team, amongst other key senior hires and we continue to set our sights high, achieving spots in both the Deloitte Fast 50 and the FT1000.


Oh, and did we mention our recent successes, such as our G2 reviews, where we are the no.1 in loyalty management in the world or where we've been voted No. 8 in the Best UK Software 2024 list...


Overview:


As an SDR you will play a crucial role in the growth and success of our company. You will be part of a high-performing sales team and will be responsible for building personal relationships with prospective customers, qualifying new leads, managing your sales pipeline, and creating qualified opportunities for the Account Executive (AE) team.


You will be the first point of contact for our prospective customers, and you will be responsible for educating them about our product and value proposition.


Key Responsibilities:


- Qualify and connect with new leads via LinkedIn messaging, emails, calls and live chat

- Build and manage your own sales pipeline and hit activity targets

- Learn the product and value proposition thoroughly to educate prospective customers

- Create qualified opportunities for the Account Executive team

- Maintain accurate and up-to-date records in our CRM/Salesforce system

- Collaborate with revenue operations, marketing and other teams to improve our sales processes and outreach strategies

- Continuously develop your sales skills and product knowledge


Requirements/Skills:


- Minimum 2:1 degree qualification

- Excellent communication, interpersonal, and presentation skills

- Commercially minded with a deep understanding of the strategic value and impact of an SDR role within a business

- Ability to work independently and as part of a team in a fast-paced environment

- A growth mindset and willingness to learn and adapt quickly

- Someone who is motivated and hungry for success, with a big appetite for knowledge and numbers

- Someone with entrepreneurial drive, we're a small company so what you do matters more


If you're a driven individual who is passionate about sales and technology, and eager to join a fast-paced startup environment, we would love to hear from you!


Benefits


• Hybrid working policy, requiring at least 2 days a week in our office in Farringdon

• International Remote working (up to 30 days in each holiday year)

• 25 days holiday + bank holidays + carry 5 days holiday over into the next holiday year

• All permanent employees get equity to recognise the valuable contribution you'll make to our growth

• Company days out and events, and team socials

• Home office budget

• Cycle scheme

• Employee Assistance Program

• Private medical insurance

• Life Insurance

• Competitive learning and development budget

• The opportunity to join at a major inflection point – ecommerce is booming and with it, the demand for loyalty software like LoyaltyLion

• Macbook, magic keyboard, and any other tech or equipment you need to do a great job

LoyaltyLion Glassdoor Company Review
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LoyaltyLion DE&I Review
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CEO of LoyaltyLion
LoyaltyLion CEO photo
Charlie Casey
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What You Should Know About Sales Development Representative, LoyaltyLion

Join our dynamic team at LoyaltyLion as a Sales Development Representative based in London! We’re an innovative loyalty and engagement platform that empowers thousands of eCommerce brands worldwide. Your role will be essential in driving our growth and success as you connect with prospective customers, build personal relationships, and generate qualified opportunities for our Account Executive team. You’ll be the first point of contact for customers, providing them with insights about our product and how it can dramatically enhance their customer experience. Your day-to-day will involve qualifying leads via LinkedIn, emails, calls, and chats, while managing your own sales pipeline and achieving activity targets. We’re looking for someone with a minimum 2:1 degree, excellent communication skills, and a growth mindset who thrives in a fast-paced environment. At LoyaltyLion, we value entrepreneurial spirit and the impact each team member has on our mission. With many exciting benefits including flexibility in working arrangements and opportunities for professional development, we offer a vibrant and supportive work culture where your contributions matter. If you’re passionate about sales and technology and hungry for success, come join us at LoyaltyLion where together, we’ll help eCommerce brands flourish in this competitive landscape!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at LoyaltyLion
What are the key responsibilities of a Sales Development Representative at LoyaltyLion?

As a Sales Development Representative at LoyaltyLion, you will qualify leads through various communication channels like LinkedIn messaging, calls, and emails, while managing your own sales pipeline. You’ll create opportunities for the Account Executive team and educate potential clients about our loyalty platform, ensuring they understand the value we offer.

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What qualifications are required for the Sales Development Representative position at LoyaltyLion?

To apply for the Sales Development Representative role at LoyaltyLion, you need a minimum of a 2:1 degree qualification, alongside strong communication and presentation skills. A commercial mindset and an understanding of the sales function within a business context will also help you succeed in this position.

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What skills are essential for a Sales Development Representative at LoyaltyLion?

Essential skills for a Sales Development Representative at LoyaltyLion include excellent communication, interpersonal, and presentation abilities. Additionally, you should be commercially minded, self-motivated, and possess a growth mindset to adapt quickly in a fast-paced sales environment.

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What does a typical day look like for a Sales Development Representative at LoyaltyLion?

A typical day for a Sales Development Representative at LoyaltyLion includes qualifying leads, engaging with prospects through calls and messaging, managing your sales pipeline, and collaborating with various teams to refine outreach strategies. You'll spend your time building relationships and creating opportunities that contribute directly to our growth.

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What work culture can a Sales Development Representative expect at LoyaltyLion?

At LoyaltyLion, we foster a supportive and vibrant work culture where every team member's contribution is valued. You can expect collaboration, opportunities for learning, and a fun atmosphere with company events and team socials as part of your experience as a Sales Development Representative.

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Common Interview Questions for Sales Development Representative
How do you prioritize leads effectively as a Sales Development Representative?

In prioritizing leads, it's important to assess potential based on criteria such as their engagement level and fit with our target market. I would use tools like CRM data to categorize prospects and focus on those who demonstrate the most interest in our loyalty platform, allowing me to maximize my impact.

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Can you describe a challenging situation you've encountered while selling and how you handled it?

I once faced a situation where a prospective customer was uncertain about our product’s ROI. I addressed their concerns by sharing case studies and demonstrating how our platform has effectively increased customer retention for similar brands. This built trust and ultimately led to a sale.

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What strategies do you use to educate potential clients about your product?

I focus on understanding the unique needs of each potential client and tailoring my approach accordingly. Using a consultative style, I share relevant product features that align with their goals and challenges, providing real-life examples of how our platform can add value.

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How do you stay motivated in a sales role?

I stay motivated by setting personal goals and celebrating small wins along the way. I also find inspiration in the success stories of previous clients and the impact our software has on their business, which fuels my drive to connect with more customers.

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What is your understanding of the role of an SDR in the sales process?

An SDR serves as the first point of contact in the sales process, focusing on lead generation and qualification. They create interest and set up opportunities for Account Executives to close deals, playing a vital role in building the sales pipeline and driving company growth.

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Give an example of how you handle objections from prospects.

When I encounter objections, I listen carefully to understand the concern, address it calmly with relevant information, and reinforce the value of our solution. Turning objections into an opportunity to further explain how our product meets their needs is key.

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What does teamwork mean to you as an SDR?

Teamwork is essential in sales; it means collaborating with colleagues to share insights, strategies, and feedback to improve outcomes. I believe being a supportive team member contributes to the broader success of our sales efforts and enhances individual performance.

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How do you manage your time and tasks effectively in a sales environment?

I utilize tools like task lists and calendars to prioritize my daily tasks, ensuring I dedicate time to lead generation and follow-ups. Regular reviews of my schedule and adjustments based on current sales campaigns help me stay organized and productive.

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What role does CRM play in your sales strategy?

A CRM is crucial for tracking interactions, managing leads, and maintaining accurate records. It allows for streamlined communication with prospects and helps analyze data to refine strategies, ultimately enhancing the efficiency of my sales efforts.

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Why do you want to work as a Sales Development Representative at LoyaltyLion?

I’m excited about the opportunity at LoyaltyLion because of the company’s impressive track record in the dynamic eCommerce market. The role aligns with my passion for technology and sales, and I believe my skills can contribute to helping brands thrive through loyalty solutions.

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Full-time, hybrid
DATE POSTED
January 9, 2025

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