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Head of Marketing & Growth at VoyceMe

About VoyceMe:

VoyceMe is a pioneering consumer tech company on a mission to revolutionize the creation and consumption of manga, anime, and webtoons. We’re not just a platform—we’re a creative movement built by creators, for creators. As one of the fastest-growing studios in North America, we’re dedicated to empowering artists, engaging vibrant communities, and pushing the boundaries of digital storytelling.

Our commitment to innovation and inclusivity is evident through our proprietary ethical GenAI tool, developed with VoyceMe's exclusive dataset. This tool supports manga artists by reducing burnout, fighting against data scraping, and helping creators monetize, empowering both seasoned professionals and aspiring artists to create manga more efficiently and creatively. Imagine if you could create and pitch the next main character of your favorite anime

Supported by top-tier investors such as Redpoint Ventures, Torch Capital, Red Sea Ventures, Clara Vista, M13, Bessemer Venture Partners, and RiverPark Ventures, VoyceMe is making a transformative impact in the digital entertainment landscape. Join us in shaping the future of manga and anime, making it more accessible, engaging, and sustainable for fans and creators alike.

Position Overview:

As the Head of Marketing & Growth, you will play a pivotal role in driving user growth, engagement, retention, creating a brand, and making strategic decisions based on data for VoyceMe. Your role will be critical in creating all growth KPIs, making strategic decisions based on evaluating content data, developing marketing campaigns, creating VoyceMe’s branding, building an all star team, and coordinating with all departments. This role requires a creative thinker, a data driven strategic planner, and effective communicator who can collaborate with cross-functional teams to achieve our marketing objectives. You will be the head of VoyceMe’s growth and engagement. This position demands a proactive leader with a deep understanding of the consumer/media platforms, particularly manga, webtoons, and anime, creative ideas to bring anime to new people, and the ability to drive growth and change. We are looking for someone who wants to build the ultimate weeb experience!

Key Responsibilities:

  • Strategic Leadership & KPI Ownership:
    Develop and execute comprehensive growth and marketing strategies that align with VoyceMe’s vision and ambitious goals. Own the creation of KPIs and define the channels, activities, and detailed plans to drive user acquisition, engagement, and retention across digital channels.


  • Campaign Ideation, Execution, & Performance Analysis:

    Conceptualize and launch innovative marketing campaigns across various channels—including social media, email, influencer partnerships, and more. Implement robust tracking systems and dashboards to measure campaign effectiveness and provide actionable insights for continuous optimization.


  • Product Marketing & Go-to-Market Strategy:

    Lead product marketing efforts for new product lines, identifying key go-to-market opportunities and strategies to scale products. Ensure that product launches are supported by well-defined marketing plans that drive adoption and long-term success.


  • Team Leadership & Cross-Functional Collaboration:

    Build, mentor, and manage a high-performing marketing and growth team, including social media, digital marketing, and community managers. Collaborate closely with product, design, and engineering teams to ensure marketing efforts are seamlessly integrated with product updates and overall brand strategy.


  • Brand Building & Community Engagement:

    Cultivate a strong brand presence and narrative that resonates with creators, fans, and industry partners. Serve as a brand advocate by leading influencer and community marketing initiatives, ensuring consistent messaging and an authentic brand voice across all touchpoints.


  • Digital Marketing & Market Research:

    Oversee performance marketing campaigns to maximize ROI, and work with the product team to integrate marketing feedback into platform enhancements. Stay ahead of industry trends, competitor strategies, and emerging technologies to identify new growth opportunities and maintain a competitive edge.


  • IP Marketing & Content Differentiation:

    Develop and execute targeted strategies to showcase our unique intellectual property across all channels. Leverage the distinctiveness of our content to position VoyceMe as a market leader. Collaborate with creative and product teams to craft compelling narratives that highlight what sets our IP apart, and use tailored campaigns to maximize growth and brand awareness.

Qualifications:

  • Strategic Vision & KPI Management: Proven experience in developing comprehensive growth strategies and establishing clear KPIs to drive user acquisition, engagement, and retention.


  • Innovative Campaign Leadership:
    Expertise in conceptualizing, launching, and analyzing multi-channel marketing campaigns, using robust tracking systems to optimize performance. You have past experience in “innovation”, creating out-side of the box, scrappy, marketing campaigns to lead significant growth.

  • Product Marketing & GTM Expertise: Demonstrated success in leading product marketing initiatives, identifying go-to-market opportunities, and scaling new product lines through strategic and well defined marketing plans.

  • Team Building & Cross-Functional Collaboration: Ability to build, mentor, and manage high-performing marketing teams while collaborating effectively with product, design, and engineering departments.


  • IP & Content Differentiation:
    Skilled in creating targeted strategies to showcase unique intellectual property and crafting compelling narratives that position the company as a market leader.

This position offers an exciting opportunity to create & lead a talented marketing team and drive tremendous growth for VoyceMe's online publishing platform. If you're a results-driven marketer with a passion for storytelling and creativity, we'd love to hear from you. Join us in shaping the future of English original manga publishing and reading. Apply now!

Compensation Range: $160K - $190K

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Average salary estimate

$175000 / YEARLY (est.)
min
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$160000K
$190000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Marketing & Growth at VoyceMe, M13

Are you a creative genius with a knack for marketing? At VoyceMe, we're on the lookout for a passionate Head of Marketing & Growth to join our dynamic team in New York City! As a pioneering consumer tech company, our mission is to revolutionize the creation and consumption of manga, anime, and webtoons. In this pivotal role, you'll lead our marketing strategy, drive user growth, and enhance community engagement all while developing compelling campaigns that resonate with both creators and fans. Your savvy understanding of digital media platforms will set the stage for innovative user acquisition and retention strategies. You'll take ownership of all growth KPIs, ensuring that your data-driven decisions elevate our brand image and outreach efforts. With the potential to build and mentor an outstanding marketing team, you'll collaborate cross-functionally to ensure that our marketing efforts align seamlessly with product updates and branding. Your expertise in creating targeted marketing campaigns will showcase our unique intellectual property, helping to position VoyceMe as the market leader in this vibrant digital landscape. If you're ready to craft the ultimate experience for anime enthusiasts while advancing the future of manga publishing, we want to hear from you!

Frequently Asked Questions (FAQs) for Head of Marketing & Growth at VoyceMe Role at M13
What are the key responsibilities of the Head of Marketing & Growth at VoyceMe?

The Head of Marketing & Growth at VoyceMe has a variety of responsibilities including strategic leadership and KPI ownership, where you will develop and execute comprehensive marketing strategies. You will oversee campaign ideation and execution, product marketing, team leadership, brand building, and community engagement. Additionally, you'll conduct market research to maximize marketing effectiveness and drive user engagement.

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What qualifications are needed for the Head of Marketing & Growth position at VoyceMe?

Ideal candidates for the Head of Marketing & Growth role at VoyceMe should have a proven track record in strategic vision, campaign leadership, product marketing, and cross-functional collaboration. Skills in building high-performing teams and showcasing unique intellectual property are also essential to ensure the company remains a market leader.

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How does VoyceMe support its marketing initiatives under the Head of Marketing & Growth?

VoyceMe supports its marketing initiatives by providing an environment that encourages creativity and innovation. As the Head of Marketing & Growth, you will have the resources and backing to implement multi-channel campaigns, conduct performance analysis, and leverage data to inform strategies. This ensures that marketing efforts are aligned with the company’s vision for growth.

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What is the salary range for the Head of Marketing & Growth at VoyceMe?

The compensation range for the Head of Marketing & Growth position at VoyceMe is between $160K and $190K, reflecting the importance of this role in driving growth and engagement within the company.

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How can I excel as the Head of Marketing & Growth at VoyceMe?

To excel as the Head of Marketing & Growth at VoyceMe, focus on developing innovative and strategic marketing campaigns that resonate with the target audience. Building a strong, collaborative team and understanding industry trends can also enhance your impact within the company. Your passion for storytelling and creativity will be key drivers of your success.

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Common Interview Questions for Head of Marketing & Growth at VoyceMe
What strategies would you implement to drive user acquisition for VoyceMe?

Discuss the importance of data analysis in identifying target demographics and utilizing successful channels such as social media and influencer partnerships to attract users. Share specific campaigns you envision that connect deeply with manga and anime enthusiasts.

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Can you describe a successful multi-channel marketing campaign you led?

Provide a detailed overview of a campaign, including its goals, channels utilized, and how you measured success. Highlight any creative aspects that were instrumental in engaging the audience.

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How do you prioritize and manage multiple marketing initiatives simultaneously?

Explain your approach to setting priorities based on business goals, resource availability, and timelines. You could mention specific tools or methodologies you've used, such as Agile or Kanban.

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What role does market research play in your marketing strategy?

Emphasize how market research guides your decision-making processes, helping you identify opportunities and trends that influence campaign development. Offer examples of how you've applied research in previous roles.

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How would you cultivate a strong brand identity for VoyceMe?

Discuss your vision for brand storytelling tailored to both creators and consumers. Mention how community engagement initiatives can strengthen brand loyalty and recognition.

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What metrics do you consider most important for evaluating marketing success?

Highlight the importance of KPIs such as user engagement rates, conversion rates, Cost-Per-Acquisition (CPA), and Return on Investment (ROI). Explain how these metrics help inform future strategies.

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Describe your experience with product marketing and go-to-market strategies.

Share specific instances where your product marketing initiatives significantly impacted product adoption and market positioning. Discuss your methods for developing go-to-market plans.

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How do you stay current with marketing trends and industry innovations?

Highlight the importance of continuous learning through reading industry publications, attending conferences, and leveraging professional networks to stay informed about emerging marketing strategies.

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Can you give an example of how you've successfully built and managed a marketing team?

Describe your approach to mentorship and team development, sharing specific examples of how you've helped team members grow and contributed to the overall success of marketing initiatives.

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What do you believe sets VoyceMe apart from its competitors in the manga and anime space?

Articulate your understanding of VoyceMe’s unique offerings, such as its proprietary ethical GenAI tool and commitment to empowering both creators and audiences, positioning it as a leader in the industry.

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Full-time, onsite
DATE POSTED
April 16, 2025

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