Job details

Senior Growth Manager, Paid Acquisition

ABOUT THE ROLE

About Stepful

Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions. Stepful is backed by Y Combinator, Reach Capital and AlleyCorp and recently closed a round led by Oak HC/FT.

The Role

As our Senior Growth Manager, you’ll own the strategy and execution of data-driven paid acquisition campaigns and conversion rate optimization initiatives. Your mission will be to scale and refine paid growth channels while maximizing ROI through rigorous experimentation and testing. From improving landing page performance to optimizing the funnel for higher sign-up rates, you'll collaborate closely with cross-functional teams to drive measurable impact. Your work will directly contribute to creating seamless, high-performing experiences that empower students to succeed from discovery to sign-up—and beyond.

What You’ll Do

Drive Paid Acquisition growth and efficiency through creative testing and effective budget management.
Run experiments across the sign-up funnel to increase web page visitors to lead & lead to signup conversion rates.
Work closely with other paid channel managers to ensure overall success and growth of campaigns.
Analyze downstream metrics and report findings to broader team to increase ROI

This job is for you if:

You have 4+ years of consumer facing paid acquisition experience
A BA/BS degree in marketing/business or another relevant discipline
A track record of driving growth through paid acquisition and conversion rate optimization
You are highly analytical with strong communication skills to relay those insights
Ability to build relationships and influence decisions at various levels across all different team members
Bias to action with the ability to consider trade-offs and make decisions amongst competing priorities
You aren’t afraid to roll up your sleeves and be hands on to get the job done

Bonus points if:

You have previous startup experience especially at B2B2C or B2C EdTech/Healthcare.
Experience working with Marketing Attribution and integrating/building tools to centralize data tracking.

ABOUT THE INTERVIEW

Step 1: Intro Call with Head of Growth

Step 2: Take-home assignment

Step 3: Virtual panel interview

Step 4: Onsite interview at office in SoHo, NYC

Compensation

$120-$160k / 0.04-0.05% equity

Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Stepful Glassdoor Company Review

4.4

Stepful DE&I Review

4.0

CEO of Stepful

Unknown name

Approve of CEO

Average salary estimate

$140000 / YEARLY (est.)

min

max

$120000K

$160000K

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What You Should Know About Senior Growth Manager, Paid Acquisition , Stepful

Stepful, an innovative partner for healthcare institutions, is on the lookout for a passionate Senior Growth Manager, Paid Acquisition to join our dynamic team in New York. Your mission, should you choose to accept it, involves owning the entire strategy and execution of our data-driven paid acquisition campaigns. With a focus on conversion rate optimization, you will have the opportunity to scale and refine paid growth channels while maximizing ROI through rigorous experimentation. You’ll be collaborating with cross-functional teams to ensure our strategies translate into real-world impact, fostering a seamless experience from student discovery to sign-up and beyond. Your creativity will shine through as you test various campaign strategies and optimize landing pages to increase both visitor-to-lead and lead-to-signup rates. We’re looking for someone with at least four years of consumer-facing paid acquisition experience, exceptional analytical skills, and a knack for influencing decisions across all levels of the organization. If you’re someone who thrives in a hands-on role, loves to dive deep into metrics, and has a strong background in growth for LEAN startups, particularly in the EdTech or Healthcare sectors, then you might just be the perfect fit to help us shape the future of allied healthcare training at Stepful!

Frequently Asked Questions (FAQs) for Senior Growth Manager, Paid Acquisition Role at Stepful

What responsibilities does a Senior Growth Manager, Paid Acquisition at Stepful have?

As a Senior Growth Manager, Paid Acquisition at Stepful, your primary responsibilities include driving paid acquisition growth through effective budget management and creative testing. You will analyze data to improve landing page performance and optimize conversion rates at every stage of the sign-up funnel. Collaboration with other paid channel managers is also crucial to ensure the success of paid campaigns, enabling you to have a significant impact on our recruitment processes.