Job details

Product Marketing Manager

We're currently in the midst of the largest wealth transfer in history — an estimated $11T of baby-boomer owned businesses are set to change hands this decade.

Mainshares backs the next generation of operators transferring into the owners’ seats. We work with them to identify business opportunities, connect them with SMB investors and help them manage their acquisitions.

We’re on a mission to ensure the future of America’s small business economy. We believe in its importance for creating wealth and building prospering communities.

About the Role

This is the first full-time product marketer. We are looking for someone who can embody our core value: act like an owner. You treat your work as a core piece of your identity, have a drive to win, and are willing to pitch in on any task.

We have a broad and quickly evolving platform, that includes a mix of people, process and software. We need a talented, ambitious product marketing manager to help us tell our products’ stories and help us build a category defining company.

As our first product marketing manager, you will partner closely with product, sales, design and growth marketing to craft our messaging & positioning, conduct market research, create sales collateral, and help execute our go-to-market strategy.

Responsibilities

Partner with product and GTM to identify user research needs (interviews, surveys, user testing, market research) and translate research findings into actionable insights for product and marketing.
Craft and test compelling product messaging and positioning that aligns with Mainshares’ mission and resonates with target customers
Influence the product roadmap and GTM strategy by discovering and communicating user needs and effectively distilling feedback to cross-functional partners
Empower the sales teams with high quality collateral that effectively communicates product value (I.e sales decks, running professionalized webinars, and producing educational content)
Own product launches from start to finish, including messaging, collateral, and enablement for the sales team
Identify and execute opportunities such as conferences, partnerships, or press opportunities that help position Mainshares as the category leader

Requirements

3+ years of experience in a B2B product marketing role on an early stage product
Experience with early-stage product marketing, utilizing techniques such as user research, surveys, win/loss analysis, and early-market testing.
A strong bias for action: You have a reputation among your peers for operating with a sense of urgency and getting things done
Excellent writing skills: You’re an effective storyteller, translating data and insights into compelling messaging and well-crafted collateral that resonates with each user persona
Excellent communication and collaboration skills: You’re comfortable collaborating with partners and stakeholders across sales, marketing, product, ops and beyond
A strong design eye: You have experience creating compelling and polished sales and marketing collateral with the help of design templates and occasional design support
You are comfortable operating in ambiguous, fast-paced environments where you’re expected to balance strategic thinking with hands-on execution
You are driven by mission. You believe in the importance of small business ownership to our country.

Nice-to-Have

Past early-stage (seed to Series B) startup experience, with an understanding of the right-sized level of process and perfection to chase
Past exposure marketing products for SMBs, fintech, and/or marketplaces

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Mainshares

As a Product Marketing Manager at Mainshares in Austin, you'll step into an exciting role that combines strategy, creativity, and a strong sense of ownership. Here, you will be instrumental in shaping the way we communicate and market our innovative solutions during a historic moment in small business transitions. With an estimated $11 trillion worth of baby-boomer-owned businesses changing hands, you will partner closely with product teams, sales, design, and growth marketing to develop compelling messaging and positioning that resonates with our audience. You’ll have the autonomy to define our go-to-market strategies, conduct user research, and empower our sales teams with high-quality collateral. Your skills in storytelling will shine as you translate insights into attention-grabbing narratives that highlight our product’s value. At Mainshares, we not only value your expertise but your passion for supporting the next generation of business leaders. Whether it’s orchestrating product launches or identifying strategic opportunities for visibility through conferences and partnerships, your contributions will help solidify Mainshares as a category-defining company. Join us on this mission to ensure a robust future for America’s small business economy—your ideas and efforts here will make a lasting impact!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Mainshares

What are the primary responsibilities of the Product Marketing Manager at Mainshares?

The Product Marketing Manager at Mainshares will oversee various key responsibilities, including partnering with product and go-to-market teams, conducting market research, crafting effective product messaging, and empowering sales teams with high-quality collateral. This role requires you to be hands-on in product launches and to engage in user research to translate findings into actionable insights.