Marketing Automation Manager (Remote)

The Marketing Automation Manager at Rula is responsible for developing, managing, and optimizing automated marketing projects across multiple platforms. This includes everything from driving lead generation and customer retention to enhancing overall marketing performance. The role involves collaboration with various teams, analyzing data, and implementing strategies that align with Rula's business objectives.

To apply for the Marketing Automation Manager position at Rula, candidates should have a minimum of five years of experience in marketing, particularly in marketing automation or digital marketing. Proficiency in marketing automation platforms like HubSpot, along with strong CRM skills, is essential. A bachelor's degree in Marketing, Product Management, Communications, or a related field is also required.

The Marketing Automation Manager at Rula should be familiar with various marketing automation tools such as HubSpot, Marketo, and Pardot, as well as CRM tools like Salesforce. Understanding advanced marketing techniques, including lead scoring and customer segmentation, is also beneficial for this role.

While specific certifications in marketing automation platforms like HubSpot or Salesforce are not mandatory for the Marketing Automation Manager role at Rula, they are considered a plus. The emphasis is more on relevant experience and the ability to manage complex projects effectively.

At Rula, the Marketing Automation Manager enjoys a range of benefits, including a fully remote work environment, comprehensive health coverage, generous paid time off, and more. Our commitment to employee well-being also includes wellness events, a new hire home office stipend, and support programs for mental and physical health.

When answering this question, detail your hands-on experience with specific platforms you've used, how you've implemented their features, and the results you've achieved. Highlight any specific campaigns or projects that illustrate your skills and knowledge in successfully utilizing these tools.

A strong answer would include your strategies for prioritization, such as using project management tools, setting clear deadlines, and assessing the impact of each project on overall marketing goals. Share examples of how you've successfully managed competing deadlines in the past.

In your response, emphasize your understanding of how to leverage data to drive decisions in marketing automation. Discuss any specific metrics or KPIs you've monitored, how you've adapted strategies based on data insights, and the importance of continuous analysis to refine campaigns.

Explain your experience collaborating with other departments, such as product or engineering. Give examples that demonstrate your communication skills, adaptability, and how these collaborations resulted in successful automation projects.

Discuss your process for creating customer journey maps, including the steps you take to gather data, identify touchpoints, and visualize the customer's experience. Providing examples of how you've used this information to improve marketing strategies will strengthen your answer.

Detail any advanced tactics you’ve implemented, such as behavior-based triggers or segmentation strategies that increased engagement and conversions. Show how your approach aligns with industry best practices and mention any successful outcomes.

Provide a specific example of a campaign, outlining your goals, the strategies you used, the tools involved, and the results achieved. Highlight how your leadership and expertise in automation made a tangible impact on the campaign's success.

Explain your approach to creating engaging email campaigns, including segmentation, A/B testing, and personalization strategies. Share examples of successful campaigns you've executed that had a significant impact on metrics like open rates and conversions.

Discuss the resources you use to keep abreast of the latest trends in marketing technology, such as relevant blogs, webinars, and industry conferences. Mention any particular developments you've recently implemented based on current trends.

Identify a specific strength, such as analytical thinking or project management skills. Use concrete examples that illustrate how this strength has contributed to your success in previous roles, especially related to marketing automation efforts.