Media Analyst - HIREFITRO2479
The Opportunity:
Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.
Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.
We are looking for an innovative and curious Media Analyst to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.
Reporting to the Media Hub Director, the Media Analyst is responsible for producing high-quality insights from data and trends and turning these into actionable steps and recommendations for our Global Wealth and Asset Management and Insurance media team across APAC. We expect you to provide both quantitative and qualitative research that provides rich and meaningful insights into media performance across various platforms, competitor activity, consumer insights etc. You will lead a number of different analysis initiatives and ensure quality deliverables that suit our business needs. For this role, you will need to have a good understanding of the key digital media and web analytics tools such as Google Marketing Platform, Meta, Google Ads, web analytics, and Business Intelligence visualization tools. Based on your extensive experience and in-depth knowledge of relevant media metrics you will be able to cut through the clutter and provide insights that are relevant to the issues at hand.
We are looking for someone with:
- 3-5 years relevant experience in a similar role preferably with a B2B background.
- Demonstrated technical aptitude (i.e., use of software tools, coding experience, Excel, etc.)
- Experience with Business Intelligence data visualization tools (Tableau, Domo, Power BI, etc.)
- Basic understanding of database management and SQL is preferred.
- Experience with digital media and web analytics tools such as Google Analytics, Adobe Analytics and Media Platforms (Google Marketing Platform, Meta, LinkedIn etc.)
- Experience with digital marketing campaign analysis.
- Understand the nuances between the different channels and media platforms to ask the right questions.
- Experience in investment / asset management would be highly beneficial.
On the job you will:
- Work with senior stakeholders to study vast datasets across multiple sources, identify the patterns and trends, present insights and make recommendations to support the media team on key business decisions.
- Develop knowledge of the various media and analytics tools and platforms to be able to extract relevant data for a business problem at hand or required analysis.
- Conduct frequent competitor analysis across multiple media platforms to understand competitor activity and provide recommendations to the media team based on these findings.
- Work closely with the media teams to ensure that all the deliverables and tasks are of the highest quality and are well within the set deadlines.
- Proactively identify and lead analysis initiatives and projects that are relevant to the business needs
Working Arrangement: Hybrid
What motivates you?
- You obsess about customers, listen, engage and act for their benefit
- You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
- You thrive in teams, and enjoy getting things done together
- You take ownership and build solutions, focusing on what matters
- You do what is right, work with integrity and speak up
- You share your humanity, helping us build a diverse and inclusive work environment for everyone
Our commitment to you:
- Our mission; to be a part of making Decisions Easier and Lives Better
- A leadership team dedicated to your growth and success
- A bold ambition and set of goals to be a leader in driving transformation in our industry
- Our best. Every day.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.
Working Arrangement
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Join Manulife as a Media Analyst and take your career to the next level! Located in vibrant Makati City, this exciting role offers the chance to be part of a supportive and dynamic team that is committed to making a positive impact every day. As a Media Analyst, you'll be instrumental in Manulife's ambitious digital transformation journey. You'll leverage your analytical skills to produce high-quality insights from a variety of data sources, helping our Global Wealth and Asset Management and Insurance media team excel. You'll collaborate with senior stakeholders, performing in-depth analyses that inform key business decisions. Your familiarity with digital media and web analytics tools like Google Marketing Platform and Tableau will be key in developing strategic recommendations based on rich media performance insights. If you bring 3-5 years of relevant experience from a B2B background, a knack for problem-solving, and an innovative mindset, then we want to hear from you. In this hybrid role, you’ll be working closely with a team that values integrity, curiosity, and collaboration. This is not just a job; it's an opportunity to thrive in a company that values its employees and aims to empower you to achieve extraordinary results while making decisions easier and lives better. If this resonates with you, let's chat about making an impact together at Manulife!
Decisions made easier. Lives made better. We are on a transformational journey. We want to remove complexity from the financial services industry, to make people’s lives better by helping to make their decisions easier. Being part of this transfo...
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