Job details

Brand Strategist

Vivrelle is seeking an enthusiastic Brand Strategist to play a critical role in the brand’s continued growth. This role will be reporting to our CEO & Co-founder and working within our Brand Marketing Team.

We are looking for an independent and hard working individual who can also work collaboratively with a growing team. In this role, you will help to set and maintain brand growth strategy. This person will work alongside the brand marketing and social media teams to ensure all tentpole moments are being represented cross-channels in a cohesive manner.

This person will be responsible for owning and setting the marketing calendar as well as dictating strategic changes to ensure continued growth and cohesive brand messaging across all brand touch points. In this role, you will also be helping to lead our social media team across all of our channels. You will work on achieving our growth and engagement goals across all social channels.

This person will support the creative pipeline from ideation through execution, manage the day to day team and their responsibilities & oversee and amend the content calendar. You will be responsible for owning all social channels end to end and will be responsible for overseeing and managing the social media team inclusive of seasonal interns.

Responsibilities:

Support in developing cross-channel social and web strategy across new product launches and evergreen campaigns achieving revenue goals.
Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics.
Help drive strategy across channels to maximize the most efficient CAC and ROAS without sacrificing the brand or long term growth
Stay current with emerging opportunities in the marketing world.
Set overarching brand strategy for the social media team and assist in ideating on concepts and scripts, setting and owning social media and marketing calendar.
Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals.
Increase follower growth and engagement through creative innovation within your channel mix through a combination of creative strategy, creative optimization, and new methods for optimizing engagement.
Partner with the Brand, Creative, Social and Influencer teams to develop strategies & campaigns that drive profitable sales and revenue for our retail channels.
Brainstorm creative ways to boost community engagement on social channels inclusive of new strategies and concepts for Instagram stories, email marketing, and TikTok.
Compile weekly social media recaps inclusive of updates to social following, engagement, and notable brand mentions.
Assist in research & planning for all Tiktok content.
Assist in producing content for social channels- ideate, shoot, edit, and execute Tiktok content.
Follow trends to help develop exciting, consistent, and fun messages across all platforms including Instagram, Tiktok, and Pinterest.
Manage a small team by providing mentorship and support on a daily basis.

Requirements:

5+ years of experience within brand marketing and/ or social media management
Start-up experience or experience at a high-growth company is a plus
Experience with TikTok and Instagram
Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance
Experience in managing and leading a team
Comfortable communicating to senior management
Proven track record of increasing traffic and customer conversion through targeted and accurate campaigns
Strong organization and problem-solving skills

Benefits:

Medical Benefits (Aetna and United Healthcare)
401K contribution
Competitive Stock Options
Competitive WFH and PTO Policy
Fully stocked Kitchen
Pet Friendly Office
Peloton, Citibike, Kindbody and Talkspace discounted memberships

Marketplace Incentives: 24/7 telehealth, commuter benefits and more!
Inclusive, collaborative, hard working team to partner with Incredible opportunity to redefine the way that our generation experiences fashion and luxury
Access to a new closet of accessories, because our closet is now your closet!

$140,000 - $150,000 a year

Vivrelle is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment for every person who walks through our doors. All employment is decided on the basis of qualifications, merit, and business need. Vivrelle celebrates and embraces diversity.

Average salary estimate

$145000 / YEARLY (est.)

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$140000K

$150000K

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What You Should Know About Brand Strategist, Vivrelle

Vivrelle is on the hunt for an enthusiastic Brand Strategist to play a key role in elevating our brand to new heights! Located in the bustling heart of New York, this position will allow you to collaborate closely with our visionary CEO & Co-founder and our dynamic Brand Marketing Team. If you consider yourself a hardworking individual with an independent spirit who thrives in a collaborative environment, then this role is tailor-made for you. As our Brand Strategist, you’ll take the reins on setting and maintaining our brand growth strategy, ensuring that all key moments and messages are synchronized across channels. Your day-to-day will include managing the marketing calendar, leading our vibrant social media team, and steering creative innovation that enhances follower engagement and drives revenue growth. You’ll be at the forefront of brainstorming new ways to captivate our community on Instagram, TikTok, and beyond, all while overseeing a talented team, including seasonal interns, to keep our content vibrant and engaging. With 5+ years of brand marketing and social media management experience under your belt, we’re excited for you to bring your expertise to Vivrelle. Join us and redefine how our generation interacts with luxury fashion while enjoying a competitive salary and a suite of fabulous benefits, including a pet-friendly office and stock options. Your journey toward making an impactful difference in the world of brand strategy starts here!

Frequently Asked Questions (FAQs) for Brand Strategist Role at Vivrelle

What are the responsibilities of a Brand Strategist at Vivrelle?

As a Brand Strategist at Vivrelle, your core responsibilities include developing cross-channel social and web strategy to achieve revenue goals, spearheading revenue growth through creative campaign optimizations, and managing a small team while overseeing the content and marketing calendar. You'll partner with various teams to ensure cohesive messaging and enhance community engagement across platforms like Instagram and TikTok.