Demand Generation Manager

Ushur delivers the world’s first AI-powered Customer Experience Automation™ (CXA) platform, purpose-built to intelligently automate entire customer journeys end to end. Designed to provide delightful, hyper-personalized customer experiences through rapid issue resolution and unified, omnichannel engagement, Ushur is the first-of-its-kind system of enterprise intelligence. It combines Conversational Automation and Knowledge Work Automation in a secure, no-code, cloud-native SaaS platform to digitally transform every step of the complete enterprise customer experience, from Micro-Engagements™ to entire customer journeys. Backed by leading investors including Third Point Ventures, 8VC, Aflac Ventures and Iron Pillar, Ushur’s Customer Experience Automation solutions are currently in production at some of the leading healthcare and insurance companies across the globe, including Irish Life, Aflac, Unum, and Cigna.

For remote positions, Ushur’s U.S. hiring is open to candidates who are residents of the following states: AZ, CA, CO, FL, GA, HI, ID, IL, MD, MI, MN, MO, MA, NJ, NC, OH, PA, SC, TX, UT, VA, WA, NY.

Ushur is looking for an experienced Demand Generation Manager to oversee the strategy and implementation of effective Account Based Marketing (ABM) programs that meet the growth objectives of the business. You’ll ensure campaigns are successful and cost-effective, with a strong emphasis on driving pipeline generation exclusively from a top target account list, and accelerating existing opportunities. You will act as liaisons between Marketing and Sales teams to develop 1:1, and 1:few tactics designed penetrate targeted accounts. You will be responsible for multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments. Working closely with cross-functional teams, you'll design, plan, manage, and optimize integrated marketing campaigns to generate pipeline and increase client engagement. Digital Marketing skills pertaining to Paid Media (Linkedin, Google, etc), ABM Platform strategy, Email Nurture, and Content Syndication are strongly preferred. The ideal candidate should demonstrate exceptional organizational abilities, superb interpersonal skills, and excellent time management.

• Develop marketing plans and goals for targeted accounts and contacts, focused on acquiring new logos and accelerating existing opportunities
• Design & execute Account Based Marketing initiatives to meet pipeline requirements of varied account segments
• Execute and optimize marketing programs including email, webinars, paid acquisition programs, pipeline acceleration and nurture programs
• Identify content and campaigns needed to support Demand Gen programs engaging target ABM segments and lead the initiative to develop the material needed. For example, 1 pagers, gated content, webinars, content syndication, Ads, and more. 
• Interface with sales to determine marketing support needs for key segments, and work with product/content marketing to develop tools, programs in a box, training and content
• Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Identify opportunities to improve marketing effectiveness through better audience segmentation, measurement, marketing techniques, and processes
• Leverage engagement data to inform campaign strategy and format
• Manage campaign budgets, timelines, resources, processes and technologies
• Work with Marketing Operations to ensure successful delivery of leads into Marketing/Sales queues

• Bachelor’s Degree in Marketing (or related field)
• Experienced in 4-6 years leading account based marketing digital campaigns on a global scale 
• Strong in your understanding of attribution models, ABM digital ad and reporting platforms (e.g. Rollworks, 6Sense), and programmatic display
• Able to communicate well with sales, from leadership to AEs and SDRs
• Best in class marketing, demand generation, and channel experience within a B2B technology environment.
• Proven track record with account-based marketing programs to deliver qualified traffic and achieve demand generation objectives
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
• Experience building, launching and reporting on campaigns using Salesforce, marketing automation tools like Hubspot
• Excellent in your written and verbal communication skills with a proven ability to influence others
• Experience in project management with the ability to adhere to competing deadlines
• Heavily results-oriented; a proven ability to meet and/or exceed OKRs (Objectives & Key results)
• Excellent organizational skills 
• A team player with leadership skills
• A desire to work in a high-growth startup atmosphere

Why Join Us?

Thriving Company Culture. At Ushur, we foster a values-driven culture that prioritizes respect, inclusion, and collaboration. We empower every individual to thrive, contribute innovative ideas, and make a meaningful impact in a supportive and dynamic environment.

Bring Your Whole Self to Work. We celebrate diversity and believe that innovative ideas thrive in an inclusive environment where every team member is valued. As a dynamic start-up, we recognize that every individual makes a significant impact.

Rest and Recharge. Take advantage of unlimited PTO, wellness days (10 per year), paid holidays (10 holidays + full week off at the end of December), and more to prioritize your well-being and maintain balance.

Comprehensive Health Benefits. We’ve got you covered with health, dental, and vision plans tailored to meet the needs of you and your loved ones, plus additional offerings like life insurance, accident coverage, and more.

Invest in Your Future. We provide a 401(k) plan to support your retirement savings and stock options to give you a stake in our company’s success and growth.

Embrace Growth. One of our core values is Growth Mindset – we believe in lifelong learning. We offer opportunities to support your development, including assistance with certifications and continuing education related to your role at Ushur.

Flexible Work Options. We understand the importance of flexibility. For employees based near our HQ, we offer a hybrid work model that balances collaboration and autonomy. Fully remote roles are available for employees located outside of the HQ area, ensuring everyone can thrive in an environment that works best for them.