GTM & Commercial Lead, CX & Commerce – Americas

The GTM & Commercial Lead at Merkle is responsible for managing all aspects of the Go To Market strategy for the Experience and Commerce business. This includes driving client engagement, overseeing the P&L, assisting in new business pitches, and ensuring effective staffing across teams in the US and India. You'll collaborate with various service lines to meet client needs and lead the integration of recently acquired agencies.

To qualify for the GTM & Commercial Lead position at Merkle, candidates should have a minimum of 15 years of experience in the Experience and Commerce industry, with a proven track record of driving growth and achieving revenue targets. Strong expertise in Go To Market strategies and a solid understanding of e-commerce platforms, tools, and technologies is essential.

At Merkle, employee growth is a priority. As a GTM & Commercial Lead, you will have opportunities for mentorship and direct interaction with executive leaders. The role allows for collaboration across teams and the chance to influence business strategies while working in an empowering environment.

Essential skills for the GTM & Commercial Lead role at Merkle include excellent analytical abilities for market research, strong leadership qualities for team motivation, and a robust understanding of customer behavior. The ability to leverage data to make informed decisions and optimize strategies for customer engagement is also critical.

Yes! The GTM & Commercial Lead position is flexible with remote working options. While the role may be based in the USA, it provides opportunities for hybrid work, ensuring a balanced professional lifestyle.

The anticipated salary range for the GTM & Commercial Lead at Merkle is between $357,500 and $476,500. Actual salaries will be determined based on various factors, including relevant experience and skills.

Two of the biggest advantages of working at Merkle as a GTM & Commercial Lead include a comprehensive benefits package, which includes medical, dental, vision, 401(k) matching, paid time off, and other attractive offerings to support your well-being.

When discussing Go To Market strategies, I emphasize the importance of understanding market dynamics and customer needs. I focus on conducting thorough market research and collaborating with cross-functional teams to ensure strategies align with customer expectations and business objectives.

In my previous role, I implemented a segmented marketing approach that involved targeted campaigns for different customer personas. This resulted in a 30% increase in client engagement, ultimately boosting sales conversion rates significantly.

I have extensive experience managing P&L for various business lines, where I've developed budget plans, forecasted revenue, and made strategic decisions to optimize costs while ensuring growth. Regular assessments and adjustments based on metric tracking have been key to my success.

My leadership style is collaborative and empowering. I prioritize open communication and foster a team-oriented environment where everyone can contribute ideas. I believe in mentoring my team members to cultivate their growth and drive collective success.

To ensure customer satisfaction, I focus on maintaining open lines of communication and actively seek feedback. Regular check-ins allow me to understand their changing needs and address them effectively, ensuring that our deliverables exceed expectations.

Client retention strategies I implement include providing exceptional service, personalized engagement, and consistent value delivery. I also create opportunities for clients to share their insights, ensuring they feel valued and integral to our relationship.

In challenging scenarios, I swiftly assess the situation, communicate transparently with clients, and work collaboratively with my team to devise effective solutions. Mentoring my team on negotiation strategies allows us to navigate these challenges constructively.

Essential tools I utilize include advanced CRM software for customer insights, analytics platforms for data-driven decisions, and e-commerce management systems to streamline operations and enhance customer engagement.

I prioritize continuous learning by following industry publications, attending webinars, and participating in networking events. Engaging with thought leaders helps me stay informed about emerging trends and best practices in the e-commerce landscape.

My experience with market research involves using quantitative and qualitative methods to gather data on consumer behaviors, competitor activities, and market trends. This information allows me to identify opportunities and develop informed strategies to guide our direction.