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Marketing Analyst, ATA Global Strategy - job 1 of 2

DescriptionAmazon’s Talent Acquisition (ATA) Centralized Employer Brand Marketing team is looking for a seasoned Marketing Analyst to support measuring the effectiveness of marketing campaigns and strategies to drive brand awareness and “Create Good Job” perception to drive “Earth’s Best Employer”.The Marketing Analyst will support the development of centralized marketing strategies across ATA and support cross-functional teams to analyze the metrics produced from the strategies. You are a passionate analytics person with a track record of achieving impressive results. You thrive in ambiguous situations and love to build from scratch. You love test and learn innovation. You use data to rigorously assess marketing effectiveness and prepare reports based on internal and external metrics. You think big, but also execute rapidly.Key job responsibilities• Maintain robust data pipelines to ensure accurate and timely data flow that supports critical business functions• Perform quality assurance checks to validate the integrity of data and troubleshoot any issues in data pipelines• Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions• Customize dashboard views for various lines of business and central campaigns, ensuring they are tailored to meet specific needs• Analyze and share data with vendors to improve quality of reporting and accuracy of investments• Conduct in-depth analysis to derive actionable insights from complex data sets, contributing to strategy development and business planning• Support Media planning cycle by providing insights into historical performance and build predictive models to measure future campaign ROI and evaluate efficacy• Work closely with other teams and stakeholders to gather requirements and deliver solutionsA day in the lifeOur team communicates who we are as an employer – what it’s like to be an Amazonian, why we love innovating on behalf of customers and why people should join us. Our employer brand has been guided by our Leadership Principles, our values, and most of all our people. Our job is to bring that to life.About The TeamDiverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Inclusive Team CultureHere at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.Hybrid WorkWe value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords employees options to work in the office every day or in a flexible, hybrid work model at one of our Amazon Corporate offices located in Arlington, VA; Nashville, TN; New York City, NY; or Seattle, WA.Basic Qualifications• Experience using data and metrics to drive improvements• Experience building and optimizing multiple, simultaneous marketing campaigns• Experience managing or working within cross-functional marketing and creative teams• Bachelor's degree• 5 years of relevant work experience in a role providing data for marketing, operational or business planning• Advanced skills in using MS Excel, SQL working with large datasets, and data visualization tools like TableauPreferred Qualifications• Experience in multi-territory campaign management• Experience in digital marketing and content production timelines and process• Excellent attention to detail and organizational skills• * Working knowledge of Performance Marketing• Working knowledge of digital marketing channels and metrics associated with them• Experience working with AsanaAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.Company - Amazon.com Services LLCJob ID: A2799036

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What You Should Know About Marketing Analyst, ATA Global Strategy, Amazon

If you’re a Marketing Analyst with a passion for data and analytics, consider joining Amazon.com Services LLC in Nashville, TN! In this exciting role, you’ll thrive as part of the dynamic ATA team, helping to measure the effectiveness of our innovative marketing campaigns. You’ll be diving into data pipelines, performing quality assurance checks, and developing comprehensive reports that visualize key business metrics. With your analytical skills, you’ll conduct in-depth analyses to derive actionable insights, ultimately supporting our goal of becoming 'Earth's Best Employer.' We're not just looking for someone who can crunch numbers; we want a creative problem solver who can also provide strategic recommendations. You'll play a crucial role in supporting cross-functional teams and help shape how we communicate our exceptional employer brand. Your opinions matter here, and we encourage you to think big and execute rapidly. Plus, you’ll enjoy our inclusive team culture which is focused on mentorship and continuous skill development. If you’re ready to embrace the challenge and make a difference, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Marketing Analyst, ATA Global Strategy Role at Amazon
What are the primary responsibilities of the Marketing Analyst at Amazon.com Services LLC?

As a Marketing Analyst at Amazon.com Services LLC, your main responsibilities will include maintaining accurate data pipelines, performing quality assurance checks, and developing insightful reports and dashboards that visualize key metrics. You'll analyze data to derive actionable insights, support the media planning cycle by measuring campaign ROI, and collaborate with other teams to deliver effective marketing solutions.

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What qualifications are needed to become a Marketing Analyst at Amazon.com Services LLC?

To qualify for the Marketing Analyst position at Amazon.com Services LLC, candidates should have a Bachelor’s degree and at least 5 years of relevant work experience in providing data for marketing and operational planning. Proficiency in MS Excel, SQL, and data visualization tools like Tableau is also crucial. A background in digital marketing and multi-territory campaign management is preferred but not mandatory.

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How does Amazon.com Services LLC promote teamwork for the Marketing Analyst role?

At Amazon.com Services LLC, teamwork is central to the success of the Marketing Analyst role. You'll work closely with cross-functional teams and stakeholders, ensuring that everyone’s requirements are gathered and solutions delivered. Moreover, our inclusive culture promotes open communication and collaboration, making it easier to thrive in a diverse environment.

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What tools will a Marketing Analyst at Amazon.com Services LLC use daily?

As a Marketing Analyst at Amazon.com Services LLC, you will frequently use tools like MS Excel for data analysis, SQL for data management, and Tableau for data visualization. Additionally, familiarity with Asana for project management and performance marketing tools would be beneficial in streamlining your workflow and enhancing productivity.

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Is work-life balance encouraged for the Marketing Analyst position at Amazon.com Services LLC?

Absolutely! Amazon.com Services LLC values work-life harmony, recognizing that success at work should not require sacrifices at home. Flexible work options are offered, allowing you to balance your professional responsibilities with personal life, creating an environment where you can flourish both at work and at home.

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Common Interview Questions for Marketing Analyst, ATA Global Strategy
How do you ensure data integrity in your analyses as a Marketing Analyst?

To ensure data integrity, it's crucial to perform quality assurance checks regularly. Checking for inconsistencies or errors in data pipelines before final analysis helps maintain accuracy. It's also important to document your procedures and be vigilant about tracking changes in the data over time.

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Can you describe your experience with building and optimizing marketing campaigns?

In discussing your experience, highlight specific campaigns you've worked on, the metrics you used to track their success, and any innovations you implemented to optimize performance. Be sure to mention your analytical approach and any adjustments you made based on campaign results.

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What data visualization tools have you used, and how have they impacted your reporting?

Discuss your experience with tools like Tableau or similar software. Explain how these tools help you create clear and impactful dashboards and reports that make complex data easy to understand for stakeholders, enabling them to make informed decisions.

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How do you tailor reports for different stakeholders?

When tailoring reports, it's essential to understand the specific needs and objectives of each stakeholder. Discuss the importance of customizing dashboard views and adjusting the level of detail based on the audience to ensure the information presented aligns with their goals and decision-making processes.

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Describe a challenging project you've worked on as a Marketing Analyst.

Make sure to convey the specific challenges faced, your thought process for tackling them, and the outcomes. This highlights your problem-solving skills and ability to thrive in ambiguous situations, which is crucial for the Marketing Analyst role.

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What is your process for conducting a performance analysis on a marketing campaign?

Outline your systematic approach, from defining metrics and KPIs, gathering data, analyzing results, to presenting recommendations. Emphasize the importance of using data-driven insights to inform future strategies and campaign cycles.

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How do you prioritize multiple projects at once?

Discuss your project management techniques, such as utilizing tools like Asana to track progress. Explain how you determine priorities based on deadlines, business objectives, and the potential impact of each project.

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What steps do you take to ensure collaboration in cross-functional teams?

Emphasize your communication skills, proactive approach in gathering all requirements, and how fostering an inclusive atmosphere helps to bridge gaps between team members to collaboratively drive the project forward.

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Can you share an example of how you've utilized data to drive marketing improvements?

Provide a specific example where your data analysis led to a significant improvement in campaign performance, discussing the metrics you tracked and the changes made based on your findings.

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Why do you want to join Amazon.com Services LLC as a Marketing Analyst?

Articulate your genuine interest in Amazon's culture of innovation and their mission to be 'Earth's Best Employer.' Touch on how your skills align with their needs and how you see yourself contributing to the exceptional employer branding efforts.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 19, 2024

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