Product Marketing Manager

As a Product Marketing Manager at Texthelp, you will own the development of buyer personas, define positioning and messaging strategies, and create a go-to-market approach for our Instructing vertical. Your role will involve close collaboration with marketing, demand generation, and sales teams to deliver impactful sales enablement materials, conduct market analysis, and engage with customers effectively.

Ideal candidates for the Product Marketing Manager position at Texthelp should possess strong skills in developing buyer personas, be adept at crafting messaging that resonates with customers, and have prior experience in SaaS Product Marketing. Familiarity with the education technology or accessibility tech sectors will be an added advantage, alongside a proactive approach to collaboration and strategy.

Texthelp prioritizes a collaborative environment and offers extensive resources to support its Product Marketing Manager. You will work with cross-functional teams to generate impactful content, drive customer engagement, and refine product strategies, contributing to your professional growth while leaving a significant mark on our mission to enhance learning for diverse learners.

At Texthelp, you can expect a vibrant, inclusive, and innovation-driven remote work environment. We celebrate diversity and encourage collaboration, allowing you to engage with a passionate team dedicated to transforming the education sector. Your contributions as a Product Marketing Manager will help shape our exciting journey ahead.

Texthelp is committed to employee development and growth. As a Product Marketing Manager, you will have the opportunity to hone your strategic thinking and storytelling skills while contributing to critical marketing initiatives. Our dynamic, evolving team environment fosters career growth through collaboration, mentorship, and exposure to a variety of projects within the education technology landscape.

When developing buyer personas, it's vital to conduct thorough research, gathering insights on customer needs, pain points, and motivations. I initiate this process by interviewing stakeholders, analyzing customer data, and engaging with sales teams to ensure that the personas I create reflect genuine user characteristics and behaviors.

In my past roles, I have successfully defined go-to-market strategies by collaborating with various teams such as sales, product development, and demand generation. I begin by conducting market research to identify opportunities, align product offerings with customer needs, and then create impactful messaging that resonates with target audiences.

My process for market and competitor analysis begins with gathering data from multiple sources, including industry reports, competitor websites, and customer feedback. I analyze this information to identify trends, strengths, and weaknesses within the competitive landscape, which helps inform our positioning and messaging strategies.

I believe that clear and frequent communication is key to successful collaboration. I facilitate regular check-ins and updates, utilize project management tools to track progress, and ensure that all stakeholders are aligned on objectives. This approach fosters an open environment where feedback and ideas can flow freely.

A successful project I led involved launching a new educational software platform. I coordinated a cross-functional team to create a comprehensive go-to-market plan, developed compelling marketing collateral, and executed a targeted digital campaign. The launch exceeded our adoption targets and received positive feedback from customers.

Translating technical features into compelling messaging requires a focus on the benefits these features provide to the user. I strive to understand the customer’s needs and frame the product functionalities in terms of how they solve specific problems or enhance the user experience. This storytelling approach resonates better with potential customers.

To measure the success of product marketing efforts, I track various metrics including customer engagement rates, conversion rates for marketing campaigns, product adoption rates, and customer feedback scores. Analyzing these metrics helps us refine our strategies and align with our overall business objectives.

I welcome and appreciate feedback on marketing materials. I believe that incorporating diverse perspectives enhances the quality of our content. I maintain an open dialogue with stakeholders, actively seeking input and being open to making adjustments that better align our messaging with customer needs.

In a previous role, I needed to secure buy-in for a product rebranding effort. I developed a detailed presentation showcasing market research and customer insights, clearly communicating the potential benefits of the rebranding. By focusing on data and aligning our goals, I successfully gained the stakeholder’s support.

I'm particularly excited about Texthelp's mission to empower diverse learners and the opportunity to contribute to meaningful products that make a difference in education. Joining a passionate, innovative team that embraces collaboration and fosters growth aligns perfectly with my values and career aspirations.