Audience Development Analyst

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is looking for an Audience Development Analyst to join the Audiences and Insights team. This role will support the team responsible for analyzing campaign and tactic performance of Peacock’s owned on and off-platform marketing channels. The successful candidate has a passion for leveraging data to deliver meaningful insights that optimize campaign performance and drive strategy.

Responsibilities:

• Pull reports from marketing platforms (Braze and Freewheel) on a scheduled basis (daily, weekly, monthly) and perform analysis on campaign performance
• Provide actionable insights and recommendations based on campaign results
• Maintain master campaign and channel performance trackers that will assist in establishing benchmarks and monitoring ongoing performance
• Support Insights team with reporting on content, platform, and audience health and surfacing relevant insights that drive strategy
• Assist in creating readout decks with data visualizations that clearly illustrate campaign, tactic, and/or channel performance
• Support ad hoc reporting requests

Basic Qualifications:

• 1-2 years of relevant marketing analytics experience
• BA/BS in Marketing or related field
• Advanced Excel skills (Pivot Tables, VLOOKUP, etc.)
• Ability to develop an understanding of multiple marketing channels and their measurement frameworks
• Strong analytical skills with ability to deliver insightful ideas and draw findings from reporting 
• Experience working in PowerPoint to create decks and organize information from reports for easy consumption by internal stakeholders 
• Excellent written and oral communication skills 
• Experience with streaming or subscriptions services is a plus 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $70,000 - $95,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].