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Dir, Affiliate Growth & Optimizations, CNBC Select

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

With CNBC in the US, CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC Digital delivers more than 55 million US multiplatform unique visitors each month. CNBC.com  provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance. CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs.

CNBC Select is the personal finance arm of CNBC Digital. At CNBC Select, we want to help you upgrade all corners of your life starting with your money habits. Our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed decisions and choose the right financial products for their lives.

We earn a commission from affiliate partners on many offers and links but we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.

Our personal finance product reviews are based on rigorous reporting by our editorial team. Navigating the world of financial products can be confusing. We aim to simplify the process by crunching the numbers, reviewing dozens of offers and providing you with all the information you need in one place without all the jargon.

Job Description

The Director of Affiliate Growth & Optimizations is an exciting role working with key stakeholders to grow the CNBC Select's affiliate business through link & network optimizations, rate negotiations and partner management in the financial product (e.g. credit cards, investing, tax, insurance, loan) and personal finance review space. The ideal candidate has experience in financial commerce at an established personal finance review site or major affiliate network. The Manager will be part of the broader NBC News Group Commerce team encompassing TODAY Show, NBC News and CNBC and will report into the VP of Commerce for the News Group.

Must be a self-starter with the ability to evaluate opportunity size, analyze affiliate revenue strategy, negotiate affiliate optimizations, manage day-to-day operations with affiliate partners, work closely with the edit, analytics, product, legal, audience development and compliance teams, monitor performance and impact, and present updates to stakeholders

  • Oversee affiliate monetization and optimization across CNBC Select
  • Manage day-to-day operations and conversations with our affiliate partners
  • Analyze financial impact of changes to affiliate strategy and provide recommendations to optimize revenue and growth; Lead discussions and provide strategic insights to key stakeholders on performance (Editorial & analytics teams)
  • Work with affiliate networks to ensure optimal rates across all links and placements
  • Evaluate & onboard new affiliate partners/networks as needed to match editorial or business initiatives
  • Build and maintain a calendar of commission updates and financial impact
  • Act as CNBC Select liaison for flagship advertising opportunities.
  • Work with compliance and product managers to implement, QA and monitor changes
  • Report to cross-functional partners monthly on progress

Additional Information: This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $115,000-$150,000. (bonus eligible) 

Qualifications

  • Minimum of five years' experience in a marketing, business or partner management role at a personal finance or commerce publisher or affiliate network
  • Bachelor's degree  or equivalent experience required
  • Advanced Excel skills required along with strong data analysis and affiliate commerce financial modeling experience
  • Partner management experience
  • Ability to collaborate across a number of functions and departments
  • Attention to detail
  • Creative-problem solving abilities and an eagerness to contribute to a fast-growing digital commerce business with an eye towards the reader and their needs
  • Strong prioritization skills with the ability to handle multiple completing deliverables
  • Possesses a high degree of emotional intelligence and can be flexible to adapt easily
  • Quick learner and problem solver who thinks outside the box to find solutions with a track record of successful results delivery
  • Established executive presence
  • Excellent verbal and written communication skills, including formal presentation skills
  • Strong business acumen, analytical and project management skills.

Additional Requirements:

  • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered.  
  • Candidates must have unrestricted work authorization to work in the United States  

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

For LA County and City Residents Only:  NBCUniversal will consider for employment
qualified applicants with criminal histories, or arrest or conviction records, in a manner
consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance
Initiative For Hiring Ordinance, the Los Angeles' County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

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Average salary estimate

$132500 / YEARLY (est.)
min
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$115000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Dir, Affiliate Growth & Optimizations, CNBC Select, NBCUniversal

Join CNBC Select as the Director of Affiliate Growth & Optimizations, where you will dive into the exciting world of financial commerce and help shape our affiliate strategy to reach new heights! Located at 30 Rockefeller Plaza in the heart of New York City, this role is perfect for someone who thrives on building partnerships and optimizing performance in the personal finance review sector. Here at CNBC, we focus on providing high-quality service journalism to our audience, and as a key player on the NBC News Group Commerce team, you will work closely with stakeholders across the board, from editorial teams to analytics specialists, ensuring our affiliate business grows through innovative link and network optimizations. Your day-to-day tasks will involve managing conversations with affiliate partners, analyzing financial impacts, negotiating rates, and onboarding new partners that align with our business goals. With at least five years of experience under your belt in marketing or partner management, your strong analytical skills and creative problem-solving abilities will be essential in evaluating opportunity sizes and implementing strategies that boost revenue and growth. As you oversee the monetization efforts for CNBC Select, you'll present key insights and updates to stakeholders, play a pivotal role in our compliance processes, and collaborate on flagship advertising opportunities. Here, we believe in inclusivity and empowering our team members, so if you’re ready to make an impact in a fast-paced digital commerce environment, we want to hear from you!

Frequently Asked Questions (FAQs) for Dir, Affiliate Growth & Optimizations, CNBC Select Role at NBCUniversal
What are the main responsibilities of the Director of Affiliate Growth & Optimizations at CNBC Select?

The Director of Affiliate Growth & Optimizations at CNBC Select is responsible for overseeing affiliate monetization and optimization, managing day-to-day operations with affiliate partners, and analyzing the financial impact of affiliate strategy changes. Additionally, this role demands effective negotiation of rates and onboarding new affiliate partners that align with the company's initiatives.

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What qualifications are required for the Director of Affiliate Growth & Optimizations role at CNBC Select?

Candidates need a minimum of five years' experience in marketing, business, or partner management, preferably within a personal finance or affiliate network context. A Bachelor's degree is required, along with advanced Excel skills, strong data analysis capabilities, and excellent verbal and written communication skills.

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What skills are essential for success in the Director of Affiliate Growth & Optimizations position at CNBC Select?

To succeed as the Director of Affiliate Growth & Optimizations at CNBC Select, one must have strong analytical skills, creative problem-solving abilities, and excellent prioritization capacities to handle multiple tasks effectively. Additionally, an understanding of affiliate commerce financial modeling and the ability to collaborate across departments are crucial.

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How does the Director of Affiliate Growth & Optimizations contribute to the growth of CNBC Select?

The Director of Affiliate Growth & Optimizations contributes to CNBC Select's growth by developing and executing strategies that optimize the affiliate revenue model. This includes negotiating better rates, enhancing partner relationships, and analyzing performance metrics to recommend improvements, all crucial for maintaining a competitive edge in the financial product space.

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What type of environment can the Director of Affiliate Growth & Optimizations expect at CNBC Select?

The Director of Affiliate Growth & Optimizations at CNBC Select can expect a dynamic and inclusive environment that promotes creativity and collaboration. NBCUniversal fosters a culture where employees are encouraged to be their authentic selves, and values such as diversity, equity, and inclusion are upheld, making it an exciting place to work.

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Common Interview Questions for Dir, Affiliate Growth & Optimizations, CNBC Select
How do you approach optimizing affiliate relationships in your previous roles?

In my previous roles, I have adopted a data-driven approach to optimizing affiliate relationships by analyzing performance metrics and identifying areas for improvement. By establishing clear communication and setting mutual goals, I have been able to enhance partnerships that drive substantial revenue growth.

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Can you explain a situation where you successfully negotiated affiliate rates?

Certainly! In a previous role, I identified potential areas where our affiliate rates were not competitive. I conducted market research and presented my findings to partners, leveraging performance data that demonstrated the value we brought to their offerings. This resulted in successfully renegotiating rates that boosted our profit margins.

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What metrics do you consider essential for measuring affiliate performance?

Key metrics for evaluating affiliate performance include conversion rates, click-through rates, and overall revenue generated. Additionally, analyzing customer acquisition costs and lifetime value provides deeper insights into the profitability of affiliate partnerships.

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How do you prioritize multiple tasks when managing day-to-day operations with various affiliates?

I prioritize tasks based on urgency and impact by assessing deadlines and potential revenue implications. Utilizing project management tools helps me stay organized, and I collaborate with team members to ensure we address the most critical tasks while maintaining open communication to adapt as necessary.

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What role do you believe collaboration plays in achieving affiliate growth?

Collaboration is vital in achieving affiliate growth as it allows different stakeholders to contribute their expertise and insights. Working cross-functionally fosters innovation and ensures that all aspects of the campaign are aligned, ultimately leading to a more effective affiliate strategy and better results.

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Describe your experience with data analysis in affiliate marketing.

Data analysis has been at the core of my work in affiliate marketing. I have utilized advanced Excel skills to run algorithms on performance data, conducting comprehensive reports that inform strategy tweaks to enhance our approach based on real-time metrics.

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How do you stay updated on trends in affiliate marketing and personal finance?

To stay current on trends, I follow industry-related publications, attend webinars, and engage with professional groups online. Networking with peers in the field also provides valuable insights and helps me bring innovative strategies back to my role.

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What innovative strategies have you implemented in previous affiliate roles?

In a previous role, I introduced A/B testing for affiliate placements, which allowed us to identify the most effective ad formats and content partnerships. This led to a measurable increase in conversion rates, providing a solid return on our investment.

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How would you handle conflicts that may arise with affiliate partners?

If conflicts arise, I believe in addressing the issue directly and transparently. Open dialogue to understand the other party's concerns while focusing on our common goals helps in finding mutually beneficial solutions, preserving the relationship in the long run.

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What is your vision for the future of affiliate marketing in the financial sector?

My vision for the future of affiliate marketing in the financial sector includes leveraging advanced analytics and AI to tailor offers to consumer needs while maintaining transparency and trust. As consumers demand more personalized experiences, affiliate marketing must evolve to meet those expectations while prioritizing ethical practices.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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January 8, 2025

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