Senior Director, Programmatic Strategy - job 2 of 3

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

The Senior Director, Programmatic Strategy will report to the VP, Programmatic Strategy, owning strategy development, partnership relationship management, and business analysis for Programmatic monetization on live sports. You will also assist the Business Development team on analysis and subject matter expertise for smart TV & OTT device platforms agreements and performance.

As CTV transforms to a performance media vehicle and NBCUniversal’s advertising sales business shifts toward more automated, data-driven ways of transacting with strategic first-party audiences at its core, the opportunity to launch and scale partnerships and monetization with live sports and device partnerships is accelerating.

You will represent priorities future proofing NBCUniversal’s advertising business while maintaining distribution agreements with streaming device platforms, working closely with stakeholders across the entire Ad Sales division.

Responsibilities

• Lead the strategy and business plan for programmatic across live events (including live sports)
• Cross-functional stakeholder alignment for Programmatic live events across Product, Operations, Planning, Marketing, Sales and other relevant teams.
• Analyze programmatic performance with our DSP and SSP partners on live events.
• Set prioritization for the programmatic product roadmap to support high volume live events.
• Day-to-day contact for platform partners for both internal and external stakeholders, managing communication around performance, possible troubleshooting, and/or progress of new initiatives
• Assist in structuring partnership frameworks and deal terms alongside internal Business Development leads inclusive of revenue and product development goals.
• Manage onboarding and commercialization process of new distribution partnerships and integrations across CTV, desktop and/or mobile
• Cultivate strong relationships within the organization to identify, initiate and lead growth strategy initiatives and project manage each stage of partnership evolution.
• Clearly communicate partnership status updates to executive leadership.
• Ensure partners adhere to contractual requirements and uniformity within NBCU’s programmatic technology offering.
• Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem. 

• Bachelor’s degree or equivalent experience.
• 8+ years’ experience directly working in retail media, programmatic, or advanced advertising at a leading corporation, agency, technology platform and/or management consulting firm.
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
• Proven quantitative analytical abilities, including Excel modeling skills.
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
• Excellent organizational, time and people management skills.
• Must possess a passion for media and strong intellectual curiosity.

Desired Characteristics:

• Demonstrable business acumen with a foundational understanding of advertising sales, data clean room workflows, and the programmatic advertising marketplace.
• Proven communicator with the ability to simplify complex concepts and distill information down to concise, digestible bullets.
• Superior attention to detail in written reports, emails, and PowerPoint presentations.
• Strong organizational skills – ability to manage multiple projects simultaneously and meet deadlines.
• Passionate about the television, ad tech, and digital media space.
• Highly adaptive to change and willing to ask questions and learn.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $150,000 - $195,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].