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Sr Manager, Sports Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Role Overview

The Sr. Manager, Sports Marketing, will lead projects to support the planning and execution of marketing various high-profile NBC Sports properties including playing a key role on the NBA on NBC and Peacock marketing team. This position will be responsible for helping to the goal of driving awareness, subscriber acquisition and viewership of sports properties across streaming, linear and digital platforms. This role will report to the Director, Consumer Engagement.

Responsibilities

  • With increasing independence, create multiple plans and then lead the execution of marketing campaigns for NBC Sports properties across streaming and linear
  • Develop workflow leading into campaign launches, run meetings and oversee tracking of progress on all asset deliverables and recapping of campaigns
  • Responsible for day-to-day management of process and timelines for assigned properties
  • Proactively collaborate cross-functionally with various NBCUniversal and NBC Sports business units, including production, programming, social, sales, digital & marketing internal teams and other key stakeholders to ensure alignment on Consumer Engagement plans and initiatives
  • Using the strategy for the property and overall Marketing teams goals as a guide, proactively new ideas and thoughts to the plan and execution of CE and larger cross company efforts.
  • Manage direct report and invest in developing team members to support NBC Sports while starting to delegate and supervise tasks
  • Oversee creation of reports and presentations around marketing efforts for property initiatives by using information from all relevant engagement sources
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs and strategies
  • Supervise RFP with agencies and ultimately oversee all aspects of execution of the plan
  • Communicate on a regular basis with appropriate level staff members at external partners
  • Communicate on a regular basis with appropriate team members and leaders

Qualifications

Basic Qualifications

  • Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or a related field
  • Minimum of six (6+) years of professional experience ideally at an advertising, marketing, branded content, or media agency
  • Experience in the NBA and in the streaming space is a plus

Eligibility Requirements

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com
  • Willingness to travel and work overtime, and on weekends with short notice
  • Must be willing to work in Stamford, CT
  • Must be willing to submit to a background investigation
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
  • It is the policy of NBCUniversal and NBCUniversal’ s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law
  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Desired Characteristics

  • Has high standards for work, excellent organizational and multi-tasking skills, attention to detail
  • Ability to effectively take direction and apply learnings to everyday responsibilities, a positive can-do attitude
  • Highly resourceful. Problem solver, with strong oral and written communication skills
  • Achieves quality work on a regular basis
  • Works well in a team, fast-paced, and deadline-driven environment. Excellent interpersonal skills and grace under pressure
  • Creative, well organized, possesses a strong work ethic with a desire to excel and willingness to learn 
  • Proven ability to partner effectively with internal partners and external agencies
  • Must be capable of managing multiple projects simultaneously  

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$105000 / YEARLY (est.)
min
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$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr Manager, Sports Marketing, NBCUniversal

At NBCUniversal, we're on the lookout for a talented Sr. Manager, Sports Marketing to join our vibrant team in Stamford, Connecticut! In this exciting role, you’ll be at the forefront of our marketing efforts, championing key projects that promote our high-profile NBC Sports properties. You'll play a significant part in our NBA on NBC and Peacock marketing initiatives, driving awareness, subscriber acquisition, and viewership across streaming, linear, and digital platforms. Get ready for a dynamic workspace where your creativity can flourish! You'll find yourself leading the execution of sophisticated marketing campaigns, collaborating with various NBCUniversal teams to ensure everything runs seamlessly. Your days will be filled with strategizing, brainstorming innovative campaign ideas, and organizing everything from meetings to presentations. With a strong focus on developing your team members, you'll also manage direct reports, fostering their growth while overseeing important aspects of our marketing execution. We're not just looking for someone to manage processes; we're after a visionary who can bring fresh ideas to the table. This position reports directly to the Director of Consumer Engagement, and you'll be an essential part of a cross-functional team dedicated to delivering outstanding content. If you're someone who thrives in fast-paced environments, loves sports, and has a penchant for creativity, NBCUniversal is the perfect place for you to take your career to the next level!

Frequently Asked Questions (FAQs) for Sr Manager, Sports Marketing Role at NBCUniversal
What responsibilities does the Sr. Manager, Sports Marketing at NBCUniversal have?

The Sr. Manager, Sports Marketing at NBCUniversal is responsible for leading marketing campaigns for various NBC Sports properties. This includes managing the execution of campaigns across streaming and linear platforms, developing workflow for campaign launches, collaborating with cross-functional teams, and directly overseeing a team of marketing professionals.

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What qualifications are required for the Sr. Manager, Sports Marketing position at NBCUniversal?

Candidates for the Sr. Manager, Sports Marketing position at NBCUniversal must have a Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or a related field, along with a minimum of six years of professional experience in marketing or advertising. Familiarity with the NBA and the streaming industry is considered a plus.

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How does the Sr. Manager, Sports Marketing contribute to subscriber acquisition at NBCUniversal?

The Sr. Manager, Sports Marketing at NBCUniversal plays a crucial role in increasing subscriber acquisition by creating and executing marketing strategies that drive awareness of the NBC Sports properties. By optimizing campaigns for various platforms, they ensure effective outreach to potential subscribers.

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What kind of work environment can a Sr. Manager, Sports Marketing expect at NBCUniversal?

At NBCUniversal, the work environment for a Sr. Manager, Sports Marketing is collaborative and dynamic. The role requires someone who thrives in a fast-paced setting, enjoys teamwork, and can effectively juggle multiple projects while maintaining a positive attitude and high standards of work.

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What additional skills are beneficial for the Sr. Manager, Sports Marketing role at NBCUniversal?

In addition to a solid marketing background, the ideal candidate for the Sr. Manager, Sports Marketing role at NBCUniversal should possess creativity, strong organizational skills, and an ability to communicate effectively. Being resourceful and having a positive can-do attitude are also essential for success in this position.

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Common Interview Questions for Sr Manager, Sports Marketing
Can you describe your experience with marketing campaigns related to sports?

When answering this question, focus on specific examples of campaigns you have managed, highlighting your strategy, execution, and results achieved. Be sure to mention any relevant metrics that showcase your effectiveness.

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How do you handle tight deadlines while managing multiple projects?

Emphasize your organizational strategies, such as prioritizing tasks, using project management tools, and maintaining clear communication with your team. Share a specific instance where you successfully managed conflicting priorities.

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What strategies do you use to increase engagement for sports properties?

Discuss innovative marketing techniques you have implemented, such as leveraging social media, creating compelling visual content, and collaborating with influencers or sports personalities to engage audiences effectively.

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How do you measure the success of your marketing initiatives?

Detail the key performance indicators (KPIs) you track, such as subscriber growth, engagement rates, or viewership increases. Also, explain how you utilize data analysis to refine future campaigns based on previous performance.

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Could you give an example of collaboration with cross-functional teams?

Provide a specific example where you worked alongside different departments, like production and sales, to launch a successful campaign. Be sure to highlight your role in facilitating communication and ensuring alignment on the project.

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What do you think makes a successful marketing campaign in the sports industry?

Your answer should reflect an understanding of targeting audiences effectively, creating emotional connections, and utilizing multi-channel marketing approaches. Use examples of successful campaigns to illustrate your points.

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How do you stay updated with industry trends, especially in sports marketing?

Share the resources you rely on, such as industry publications, webinars, and networking within the sports marketing community. Highlight any recent trends you’ve noticed and how they could impact your strategies.

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What is your approach to working with external agencies?

Discuss the importance of clear communication and setting expectations. Mention how you build strong relationships with agencies to achieve marketing objectives effectively.

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How do you ensure that your team remains motivated and productive?

Emphasize the significance of providing constructive feedback, recognizing achievements, and facilitating professional development opportunities to keep your team engaged and driven.

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What role does creativity play in your marketing strategies?

Explain that creativity drives innovative ideas that differentiate campaigns in the competitive sports marketing landscape. Provide examples of creative campaigns you’ve spearheaded and their impact.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
April 18, 2025

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