Job details

Patient Marketing Manager

The Patient Marketing Manager will drive the execution of Nevro's patient marketing strategies across social digital, print and in-practice channels. In this role, they will help drive awareness and increase engagement from both patients, field sales reps and health care providers. They will work closely across a small team to develop a messaging and content strategy and own all aspects of production. Responsibilities include building out editorial calendars, developing campaign briefs, creating measurement frameworks, and of course, authoring content yourself. The ideal candidate can develop and create content people want to consume and measure their efforts. This position will report into the Associate Director, Patient Marketing and Digital Growth.Job Responsibilities:• Develop high impact content for both Patient and HCPs across the globe• Develop a deep understanding of our patient needs and develop content and flows that helps move patients through the funnel• Collaborate with designers, developers, and other specialists to successfully deliver your campaigns• Effectively manage marketing projects and timelines• Measure, track, and optimize performance so that we consistently achieve and exceed key growth KPIs• Partner with marketing stakeholders to ensure content and storytelling aligns with key messages and delivers a unified brand voice• Partner with Patient Experience to streamline DTC lead efforts to ensure maximum patient pull through.• Own community management on Nevro's social media channels. With the support of either an agency or a contractor, ensure all comments receive prompt responses, monitor for issues and escalate quickly, and actively engage the community by liking and/or commenting on relevant posts where Nevro brands are mentioned• Maintain and update Nevro’s physician finder database and coach tool• Create and maintain Nevro's marketing cloud email and sms nurturing journeys• Research and identify potential influencers, ambassadors, and KOLs for marketing and content partnerships. Manage communication around post timing and content delivery• Be an expert, staying up to date on digital trends and tools, and providing recommendations on executions for marketing campaigns• Educate other functions and teammates in the organization on digital marketing tactics• Other duties as assignedBachelor's degree in communications, marketing, business, and/or related field required. Equivalent years of experience may be substituted for the education requirement.• 3+ years of relevant experience in project management and marketing• A passion for creating content and a unique ability to translate complex concepts into simple, powerful stories• You're a skilled project manager with serious attention to detail• Thorough, quick to follow through and follow up• Ability to work with various teams to accomplish organizational goals• Independent self-starter and an inventive problem solver• Superb communication—you have excellent written, verbal, and visual communication skills• You can easily move between editing and authoring content yourself• Creative, open-minded, and a good eye for aesthetics• You possess a strong understanding of consumer mindset, consumer empathy, and dedication to great consumer experiences• Must be able to thrive in a fast-paced and dynamic work environment; Flexible and effective at dealing with changes in priorities• You're highly collaborative with a deep sense of ownership and accountability• Ability to speak up when important information or questions must be raised and takes action when issues must be addressed

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Kevin Thornal

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$137500 / ANNUAL (est.)

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$125K

$150K

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What You Should Know About Patient Marketing Manager, Nevro

Are you a passionate storyteller with a knack for patient engagement? If yes, Nevro is looking for a Patient Marketing Manager based in the beautiful Redwood City, CA! In this essential role, you will be the driving force behind our patient marketing strategies, utilizing a mix of social digital, print, and in-practice channels to increase participation and communication among patients and healthcare providers. Your creativity will shine as you craft compelling content that resonates with our audience, helping to inform and guide them through their journey with Nevro. From managing dynamic editorial calendars and engaging in-depth campaign briefs to tracking performance and optimizing our efforts, your work will directly impact Nevro’s success in reaching and connecting with our community. You’ll collaborate closely with a small, dedicated team as you take ownership of projects from inception to execution, fostering strong relationships across departments. If you have a sharp eye for design, excellent project management skills, and a true passion for creating content, this role at Nevro could be a fantastic fit for you! With the support of our Associate Director of Patient Marketing and Digital Growth, you'll not only create but also engage with our vibrant online community, ensuring we maintain consistent communication and a unified brand voice. Join us at Nevro, and play a crucial role in transforming patient experiences through innovative marketing strategies.

Frequently Asked Questions (FAQs) for Patient Marketing Manager Role at Nevro

What are the primary responsibilities of the Patient Marketing Manager at Nevro?

The Patient Marketing Manager at Nevro will be responsible for executing comprehensive patient marketing strategies across various channels including social digital, print, and in-practice outreach. Key responsibilities will include building editorial calendars, creating impactful campaign briefs, managing marketing projects, optimizing performance metrics, and overseeing content creation. This role aims to enhance engagement among patients, healthcare providers, and field sales reps.