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Director, Marketing Planning And Strategy

What you'll do atPosition Summary...What you'll do...The Walmart Connect Brand and Enterprise Sales Marketing team is looking for a Consumer and Category Insights Marketing expert to lead our Category Insights and Trends Team.WHAT WE ARE SEEKINGWalmart Connect is looking for an experienced, strategic and accomplished leader in insights-driven media and marketing strategy, storytelling, and sales enablement to partner cross-functionally, working closely with Marketing, Sales and suppliers to drive growth and excellence across verticals and accounts.The ideal candidate has innate leadership skills and a record leading high-performing teams, a proactive and consultative approach, brings deep experience in B2C media and marketing strategy, is highly analytical and exceptionally articulate in crafting insights-driven narratives and who can make many advanced WMC Solutions compelling and easy to understand. They are self-motivated and thrive in fast-paced, dynamic environments, and ready to thrive. Someone who will truly make us stand out from the pack. You will report to the Senior Director, Marketing Planning and Strategy.This isnota remote role. You would be required to spend the majority of the work week in either our Hoboken, NJ; Bentonville, AR or San Bruno, CA offices.JOB RESPONSIBILITIESThis pivotal role will be responsible for managing a team of analytic marketers who leverage data and insights on customers, categories, trends, etc. to create compelling and insightful narratives that articulate how our client and agency partners can better connect with customers-to grow their business and drive results at Walmart through WMC's media, ad product, and marketing solutions.This work includes:Leads, coaches, and motivates an ambitious and high-performing team to drive standards of excellence; to earn trust and recognition through strong strategic output, and thrive.Sets and deliver objectives and key results (OKRs) that ladder up to leadership OKRs to support the business, providing OKRs for direct reports to align to.Lead team in the development and evolution of insights and thought leadership deliverables that support the internal and external needs across media sales, marketing, client solutions and client services.Partner with cross functional leaders to build strategy and approach for supporting key growth areas, working collaboratively across enterprise marketing teams, sales, marketing and partnerships teams to ideate how to build impactful content that helps drive and inform media investment with WMC.Assess and evolve our strategy with an eye towards optimizing the number and types of content we publish with an eye towards driving incremental impact with every published pieces.Reviews, manages, and ensures the delivery of category-specific, actionable and insights driven linked to WMC's core ad product, media and marketing solutions.Ensures that all output and communication deliver a balance of analytical rigor and storytelling, conveying insights and influence with a strong and informed point of view.Identifies opportunities to design scalable sales enablement solutions that provide value across verticals, creating templates, standards of excellence and ways of working to enable the category insights leads to work efficiently to develop quality output consistently across verticals.Identify and manage third party partners, tools and data providers ensuring onboarding, knowledge and expertise is achieved within the team.Build a learning and innovation agenda, staying the course on tried and true but continually seeking to optimize and innovate.Manage a team of 16 (4 direct reports) -- leading a healthy and positive team culture and implementing plans to coach, motivate and develop individuals on the team-with clarity on personal goals and growth plans.Cultivate key relationships for crucial collaboration-- aligning multiple different internal working team members, WMC leadership and cross-functional stakeholders to deliver on Walmart Connect content marketing and messaging strategy.Minimum Requirements:Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.Requirements :10-15 years of experience specifically focused on strategy-driven media/marketing sales enablement, digital or e-commerce media, strategic planning, or performance marketing-brand, supplier, agency, and media side.A dynamic content strategy leader who can bring simplicity to complexity.More than a storyteller, possesses balance of right brain-left brain: Being highly analytical, curious by data and articulate in connecting insights to strategies that demonstrate creativity and have a compelling story arc and narrative.A strategic problem solver who can build a strong vision and strategy to guide the team through ambiguity and change.Excellent executional oversight to think ahead and anticipate all moving parts to deliver excellence in our drumbeat of content.Strong written and oral communication skills to be able to build consensus among leadership and XFN partners.An orchestrator who will cohesively partner with teammates, leaders, and internal partners in research, sales, comms, marketing, and other relevant teams.Experience in media industry.Experience in supervising others and leading cross-functional projects.Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity EmployerWalmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.Who We AreJoin Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart.Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00Bentonville, Arkansas US-09401:The annual salary range for this position is $110,000.00-$220,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing, SupervisoryMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of AmericaAbout WalmartAt Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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What You Should Know About Director, Marketing Planning And Strategy, Walmart

Are you an innovative leader with a passion for marketing strategy? If so, join Walmart Connect as the Director of Marketing Planning and Strategy in Verona, NJ, where you'll spearhead the Category Insights and Trends Team! In this role, you'll be at the forefront of insights-driven media and marketing strategy, collaborating across departments to create compelling narratives that not only resonate with our audience but also drive results. We’re looking for someone with a dynamic background who excels in analytics and has a knack for storytelling. From coaching a high-performing team to charting strategic objectives, your leadership will be key to encouraging our clients to connect with customers in impactful ways. Your expertise in B2C media will guide teams in shaping strategies for growth and excellence across various accounts. We need your enthusiasm to motivate and evolve our marketing strategies as we stay ahead in a fast-paced industry. With a focus on collaborating with leadership to maximize insights-driven solutions, you'll help to foster a vibrant working atmosphere that champions collaboration and creativity. If you're ready to tackle challenges with a fresh perspective while making a significant impact on the industry, we want to hear from you! This is a unique opportunity at Walmart Connect where your skills can shine, and your ideas can transform marketing initiatives.

Frequently Asked Questions (FAQs) for Director, Marketing Planning And Strategy Role at Walmart
What are the main responsibilities of the Director, Marketing Planning and Strategy at Walmart Connect?

The Director, Marketing Planning and Strategy at Walmart Connect will manage a team, drive strategic insights, and develop marketing narratives. This pivotal role involves collaborating with various teams to enhance media solutions, fostering a culture of excellence, and ensuring impactful content creation that resonates with the audience.

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What qualifications do you need to apply for the Director, Marketing Planning and Strategy role at Walmart Connect?

To qualify for the Director, Marketing Planning and Strategy position at Walmart Connect, you’ll need a Bachelor’s degree in Business, Marketing, or a related field, along with extensive experience in marketing strategy—typically 10-15 years. Supervisory experience and a proven track record in insights-driven media are essential.

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How does the Director, Marketing Planning and Strategy contribute to Walmart Connect's goals?

In this role, the Director, Marketing Planning and Strategy at Walmart Connect contributes by driving growth through compelling marketing narratives and strategies that enable our clients to effectively connect with customers. This position is vital in shaping Walmart Connect's media investment and ensuring alignment with business objectives.

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What skills are essential for success as the Director, Marketing Planning and Strategy at Walmart Connect?

Successful candidates for the Director, Marketing Planning and Strategy at Walmart Connect should possess strong analytical and storytelling skills, the ability to lead and motivate teams, and insight into digital and e-commerce media. These skills help in building effective strategies that drive marketing success while navigating through a complex landscape.

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What is the team culture like for the Director, Marketing Planning and Strategy at Walmart Connect?

Walmart Connect emphasizes a healthy and positive team culture for the Director, Marketing Planning and Strategy. This role encourages collaboration, innovation, and professional development, fostering a dynamic environment where team members can thrive and contribute to overall success.

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Common Interview Questions for Director, Marketing Planning And Strategy
Can you describe your leadership style for managing a team in marketing?

When discussing your leadership style, focus on how you inspire and coach your marketing team toward achieving common goals. Share specific examples of how you've cultivated a culture of collaboration and excellence, and emphasize your commitment to professional development and enabling team members to succeed.

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How do you approach creating insights-driven marketing strategies?

In answering this question, highlight your analytical approach to gathering data and insights, followed by your process for transforming that data into actionable marketing strategies. Provide examples of past successes, and elaborate on how you involve cross-functional teams to ensure alignment with business objectives.

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What experience do you have in B2C media and marketing strategy?

Practically outline your experience in B2C media and marketing strategy, citing specific roles or projects that showcase your expertise. Discuss the outcomes of your strategies, how you connected with customers, and any innovative methods you employed to drive engagement and growth.

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How do you foster collaboration across various departments?

Talk about your commitment to building strong relationships between departments. Share specific tools or practices you rely on to ensure effective communication and collaboration, addressing any previous challenges faced, and how you overcame them to achieve cohesive project execution.

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Can you provide an example of a successful marketing campaign you've led?

Share a detailed narrative of a successful marketing campaign you led, focusing on your role in crafting the strategy, managing the team, and measuring results. Highlight the insights that informed your approach and how it successfully engaged your target audience.

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What is your process for setting and measuring OKRs for your team?

Discuss your strategic approach to setting Objectives and Key Results (OKRs), emphasizing how they align with overall business goals. Provide insight into how you measure success and adjust strategies based on the outcomes to encourage continuous improvement.

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How do you stay informed about marketing trends and insights?

Elaborate on the methods you employ to stay up-to-date with marketing trends. This can include attending industry conferences, subscribing to relevant publications, and networking with peers. Explain how you leverage this knowledge to inform your marketing strategies.

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What role do analytics play in your marketing decision-making process?

Explain the critical role of analytics in your marketing strategy, detailing how you utilize data to make informed decisions, optimize campaigns, and assess effectiveness. Highlight any specific analytics tools you prefer and how they contribute to your overall strategy.

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How do you handle conflicts within your team or between departments?

Share your approach to conflict resolution, emphasizing open communication and collaboration. Provide an example of a conflict you've navigated successfully, discussing your methods for fostering understanding and cooperation to achieve a positive outcome.

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What are your long-term career goals related to the Director position at Walmart Connect?

Discuss your long-term career aspirations, how they align with Walmart Connect's mission, and your desire to grow within the company. Emphasize your commitment to contributing to Walmart Connect's innovative strategies and making a lasting impact within the marketing field.

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"To save people money so they can live better.”

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Full-time, on-site
DATE POSTED
December 19, 2024

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