Google Ads Manager - Freelance

As a Google Ads Manager at Twine, you will develop and implement effective Google Ads strategies in alignment with the business objectives of a prestigious bridal fashion retailer. You will manage daily campaign operations, oversee budgets, optimize bids, create new campaigns across search, display, and shopping channels, and perform keyword research and competitor analysis. Regular monitoring and analysis of campaign performance metrics are also key responsibilities that contribute to driving qualified traffic and improving conversion rates in this luxury retail environment.

To qualify for the Google Ads Manager role at Twine, you should have an extensive background in managing Google Ads campaigns, especially in e-commerce, along with a successful track record in luxury retail. Advanced knowledge of the Google Ads platform, including expertise in Search, Display, and Shopping campaigns is essential. Familiarity with Google Analytics and Google Tag Manager, strong data analysis skills, and a solid understanding of conversion rate optimization are crucial for thriving in this role.

While not strictly required, experience in the luxury or bridal industry is preferred for the Google Ads Manager at Twine. This background can significantly enhance your understanding of the unique market dynamics and customer expectations within this niche, ultimately helping you tailor effective advertising strategies that resonate with the target audience. Your familiarity with the luxury retail sector can be an important asset in driving campaign efficacy.

Yes! The Google Ads Manager position at Twine is a freelance, part-time contract that offers the flexibility of working remotely. This arrangement allows you to manage your workload effectively while contributing your expertise to a high-profile brand in the bridal fashion industry, ensuring that you can achieve a work-life balance while pursuing impactful projects.

At Twine, we empower our freelancers, including the Google Ads Manager, by providing access to a vibrant community of top-tier talent and opportunities with prestigious companies. You'll have the chance to work on high-impact projects that not only enhance your portfolio but also contribute to real business outcomes. Our platform connects you with the resources and tools necessary to excel in your role while fostering collaboration, innovation, and a supportive network.

When answering this question, detail the specific e-commerce campaigns you’ve managed, highlighting successful strategies, optimizations, and results achieved. Discuss your familiarity with various ad formats and how you track metrics and key performance indicators (KPIs). This illustrates your practical knowledge and showcases your ability to drive results in an e-commerce context.

Describe your methodology for conducting keyword research. Discuss the tools you use, your process for identifying high-value keywords, and how you assess keyword performance. Emphasize the importance of continuously refining your approach based on campaign data, competitor analysis, and trends you observe in the bridal fashion industry.

Share your strategies for budget management and optimizing bids. Discuss the principles of bid adjustments, daily budget pacing, and how you react to performance trends. Highlight your experience with automated bidding strategies and your philosophy regarding budget allocation between different campaigns for maximum ROI.

Be ready to discuss a specific campaign in detail, focusing on the goals set, strategies implemented, and results achieved. Mention the creative aspects of the ads, target audience considerations, and how your approach was tailored to the luxury retail market. This helps illustrate your capability to craft campaigns that elicit strong results in a competitive space.

Talk about the tools and metrics you regularly analyze to inform your advertising strategies. Discuss how you utilize Google Analytics and other platforms to draw insights about customer behavior and campaign performance. Describe an instance where your data-driven decisions led to improved campaign outcomes.

Share specific challenges, such as fluctuations in performance, budget constraints, or increasing competition. Discuss strategies for problem-solving, whether adapting campaigns based on performance data or performing A/B testing to see what works best. This shows your analytical mindset and problem-solving abilities.

Mention various channels through which you keep informed, such as Google Ads forums, industry blogs, and webinars. Discuss your commitment to continuous learning and how staying updated allows you to implement best practices in your campaigns and avoid falling behind in a rapidly changing field.

Explain how you use Google Analytics to monitor user behavior and track conversions. Discuss how integrating Google Analytics with your Google Ads campaigns helps refine strategies and produce better results. Mention specific metrics or reports you regularly analyze to improve campaign performance.

Highlight the importance of optimizing conversion rates and how it directly affects campaign ROI. Discuss techniques you use to enhance landing pages, adjust call-to-action strategies, and track user experiences. Provide examples of how your efforts to optimize conversion rates have led to successful outcomes in previous campaigns.

Detail the KPIs and metrics you focus on, such as click-through rates, conversion rates, and return on ad spend. Discuss how analyzing these metrics helps you identify areas for improvement and informs future campaign strategies. Providing specific examples of how you have measured success in past roles can be very impactful.