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Regional Marketing Manager

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Nexperia is a world-class company in semiconductor development and in-house production. We form a global network of talent, with passion and performance, perseverance and professionalism. Join TeamNexperia and become part of a leading company that supports, rewards and challenges you equally, in a dynamic environment, working for world-class results. Talk to us today and learn your true capabilities in an energetic company where you will develop and thrive, the Efficiency Company – Nexperia.

About the role

The Regional Marketing Manager is responsible and in charge of defining and driving the commercial engagement with direct customers and distribution partners, to maximise the revenue and ASP.

The Regional Marketing Manager collaborates closely with all other Marketing teams and deploys pricing (strategy and processes) into the market, together with the Sales teams. The RMM aims to capture new opportunities and defend our network share to grow Nexperia’s Sales and QSAM consistently and profitably.

The Regional Marketing Manager is a strategic thinker who balances short-term profit optimisation with long-term marketing and growth ambitions. The RMM thrives in fast-paced market environments with changing business cycles and therefore displays a high amount of self-motivation and an analytical, can-do mindset.

What you will do

Build and maintain a (Sub-) Region-specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends and Marketing Lead generation
Engage with and develop end customers to increase Nexperia’s share of wallet, regularly review and improve existing business models and increase Nexperia’s value offering by coordinating all service models.
Manage the pricing strategy and execution in the region, including quoting to distributors and end customers
Manage RFQs and plan, execute and review regular negotiations with end customers efficiently and effectively to grow our business
Create and manage the BGs sales channel strategy, including list price updates (MPP / DBC), incentive programs and influencing terms & conditions of contracts
Collect and share price insights from the market (benchmarking) to support the business creation process
Collaborate with our Sales teams to follow up on Marketing & Sales Leads, plan new business opportunities in the Marketing Forecast and convert leads to Sales.

What you will need

Hard Skills:

Strong background in Marketing, tools and methodologies (SWOT, CRM, Lead Management, Business Development)
Preferably knowledge of semiconductor markets, customers and/or supply chains
Excellent negotiation and decision-making skills
Excellent presentation and storytelling skills
Advanced knowledge of business intelligence tools, e.g. Spotfire or PowerBI or comparable
Excellent communication, presentation and negotiation skills in English
Fluent in English

Soft Skills:

Excellent analytical skills and structured work approach
Highly self-motivated, team-oriented, result-driven
Strong customer mindset and interest in global supply chains
Intercultural awareness and ability to work in international teams
Eagerness to learn, adapt and contribute in a fast-paced business environment

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D&I Statement

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.

What You Should Know About Regional Marketing Manager, Nexperia

Join Nexperia as a Regional Marketing Manager and dive into an exciting role that places you at the forefront of our commercial engagements! Based in India and working from the comfort of your home, you'll lead initiatives to drive revenue and increase average selling price (ASP) while collaborating with a dedicated team of marketing and sales professionals. Your main focus will be on defining strategies and processes tailored to our customer base, enhancing customer relationships, and optimizing our market presence amidst the ever-evolving semiconductor landscape. You will create and maintain a business development plan for your specific region, concentrating on potential end customers and industry trends. Your analytical skills will shine as you manage pricing strategies and negotiations, ensuring Nexperia's competitiveness in the market. Networking with distributors and enhancing our sales channels will be integral to your success. If you are a strategic thinker with expertise in marketing methodologies and a passion for global supply chains, this role could be your next big step. Nexperia encourages passionate individuals like you to explore your true capabilities as we create a dynamic environment that values resilience, teamwork, and positive growth. So, are you ready to take your career to the next level with Nexperia?

Frequently Asked Questions (FAQs) for Regional Marketing Manager Role at Nexperia

What are the main responsibilities of a Regional Marketing Manager at Nexperia?

As a Regional Marketing Manager at Nexperia, your primary responsibilities include defining and driving commercial engagement with customers and partners, maximizing revenue and ASP, and collaborating with marketing and sales teams. You will develop customer relationships, manage pricing strategies, execute business development plans, and create sales channel strategies. Additionally, you will analyze market trends and opportunities to enhance Nexperia’s market share.