Platform Health & Strategy Analyst

As a Platform Health & Strategy Analyst at Nexxen, you'll hold a crucial position in ensuring strong campaign delivery by monitoring and managing supply quality. Your tasks will include optimizing inventory, analyzing performance data, assisting with private marketplace deals, and offering strategic consulting to maximize revenue for publishers. You’ll also lead initiatives in transparency, quality assurance, and supply curation, bringing significant value to the SSP.

To qualify for the Platform Health & Strategy Analyst role at Nexxen, a BA/BS degree is required alongside at least 2 years of experience in advertising technology. Proficiency in data visualization tools like Looker or Tableau, along with SQL skills for data management, is essential. Excellent communication abilities, strong analytical skills, and problem-solving capabilities are also crucial for success in this role.

Success for a Platform Health & Strategy Analyst at Nexxen is defined by the ability to enhance the quality of inventory and improve campaign delivery. This involves effectively managing supply quality, optimizing inventory against business objectives, and providing actionable insights through data analysis. Your contribution to the overall health of the SSP will be vital in driving revenue growth and ensuring customer satisfaction.

At Nexxen, the in-office and remote work experience is designed to foster collaboration and productivity. As a Platform Health & Strategy Analyst, you will work three days a week in the office and enjoy remote flexibility for the rest of the week. This balance allows you to connect with your team while providing the autonomy to work on tasks independently from home.

Nexxen offers a comprehensive benefits package for Platform Health & Strategy Analysts that includes medical, dental, and vision insurance, along with disability coverage. Additional benefits include a 401(k) plan, employee assistance programs (EAP), parental leave, discretionary time off, and company-paid holidays, ensuring employees feel valued and supported.

Discuss your past roles in advertising technology and provide specific examples of how you've contributed to project success. Highlight your familiarity with supply-side platforms, real-time bidding, and key tools you've worked with, showcasing your technical understanding of the advertising ecosystem.

Share your approach to task prioritization, emphasizing your analytical mindset. You can mention using data to flag high-priority issues first, while also maintaining a list of ongoing tasks. Discuss any tools or systems you've used to manage priorities effectively in fast-paced environments.

Provide a specific scenario where you identified and addressed a quality assurance challenge. Outline your problem-solving steps and the final results, focusing on measurable outcomes, such as enhanced inventory performance or customer satisfaction.

Elaborate on your collaborative approach, sharing examples of successful projects where you interacted with various departments. Highlight communication strategies and how you ensured alignment on objectives among different teams.

Touch on your experience with tools like Looker or Tableau, detailing specific projects where you used these tools to communicate insights or drive decisions. Explain how you turned data into actionable insights for stakeholders.

Discuss methods you use to promote transparency, such as regular reporting and documentation of monitoring processes. Highlight how you establish trust with clients and internal teams by sharing insights on quality metrics.

Talk about your experience identifying and managing IVT, mentioning tools or methodologies you use to prevent IVT and enhance delivery quality. Emphasize the importance of proactive measures in maintaining inventory integrity.

Explain your understanding of supply path optimization and share any specific strategies you've employed in previous roles. Discuss how you have streamlined supply paths to improve efficiency in inventory delivery.

Provide a list of metrics you've analyzed, such as click-through rates, conversion rates, and inventory utilization rates. Discuss how these metrics influence your strategic decisions for future campaigns.

Share your passion for advertising technology and how you believe the Platform Health & Strategy Analyst role aligns with your skills and career goals. Highlight your enthusiasm for being part of a team that values innovation and collaboration.