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Account Director -Media (New Business Development/Agencies) - job 1 of 2

Company Description

R24_13664

Must be in US at time of application to be considered for this role.

#LI-Remote

Job Description

About this Job

This is an exciting opportunity to play a key role in expanding NielsenIQ’s (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business.  We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.  

Responsibilities

  • Responsible for prospecting, networking, and developing new business opportunities with media agencies. 

  • Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges. 

  • Communicate effectively with clients both written and orally and provide excellent customer support. 

  • Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy. 

  • Negotiate annual or multi-year contracts and ensure maximum renewal rate. 

  • Develop insightful presentations and educate clients on current NIQ capabilities and resources. 

  • Achieving sales quota consistent with NIQ margin goals and delivery expectations.  

  • Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.  

 

Qualifications

  • Minimum 8 years of business development experience either selling to or working in a media agency.  

  • Strong understanding of audience data, measurement solutions and media buying processes within media agencies.  

  • Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients. 

  • Exceptional relationship-building, negotiation, and communication skills. 

  • Experienced in scoping and developing proposals and negotiation strategies. 

  • Analytical mindset with the ability to translate data into actionable insights. 

  • Excellent sales pipeline management skills with a track record of predictability and consistency. 

  • Ability to work independently and collaboratively in a fast-paced, dynamic environment. 

  • Proficient in Microsoft Office software. 

  • BA with a concentration in Communications, Marketing or Media a plus. 

US Benefits: 

  • Comprehensive healthcare plan (medical, Rx, dental and vision) 

  • Flexible spending accounts and Health Savings Accounts (including company contributions) 

  • Life and AD&D insurance 

  • 401(k) retirement plan including company matching contributions 

  • Disability insurance 

  • Tuition Reimbursement 

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $94,000.00 - $135,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

$114500 / YEARLY (est.)
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$94000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Account Director -Media (New Business Development/Agencies), NielsenIQ

NielsenIQ is looking for an innovative Account Director - Media to spearhead new business development with agencies in New York, NY. In this dynamic role, you will leverage your expertise in audience data and measurement solutions to forge strong relationships with media agencies. Picture yourself engaging in strategic discussions, crafting tailored proposals, and ultimately driving revenue growth for NIQ through its cutting-edge solutions. You will be responsible for identifying and pursuing new business opportunities while maintaining a healthy pipeline of prospects and leads. Your ability to understand client needs and present NIQ’s unique offerings will be key to your success. We are on the lookout for someone who thrives in a collaborative environment and has a proven track record of meeting sales targets. If you excel at negotiating contracts and are passionate about enhancing the way agencies utilize data, this could be the perfect opportunity for you. At NIQ, you’ll not only have the chance to impact our growth but also enjoy a comprehensive benefits package, a flexible working environment, and a culture that values diversity and inclusion. Join us to help shape the future of consumer intelligence while enjoying a rewarding career at one of the industry leaders!

Frequently Asked Questions (FAQs) for Account Director -Media (New Business Development/Agencies) Role at NielsenIQ
What are the primary responsibilities of the Account Director - Media at NielsenIQ?

The Account Director - Media at NielsenIQ focuses on engaging with media agencies to drive new business development. Key responsibilities include prospecting potential clients, understanding their needs, and positioning NIQ’s solutions to satisfy those needs. You'll also be responsible for generating leads, managing a sales pipeline, and ensuring maximum contract renewals, all while collaborating with internal teams to enhance client satisfaction.

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What qualifications are necessary for the Account Director - Media role at NielsenIQ?

NielsenIQ requires candidates for the Account Director - Media role to have a minimum of 8 years of experience in business development, particularly within media agencies. Additionally, a strong understanding of audience data and media buying processes, along with proven sales success, exceptional communication skills, and analytical capabilities to translate data insights into business strategies, are essential.

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How does the Account Director - Media contribute to NIQ's growth strategy?

The Account Director - Media significantly contributes to NIQ's growth strategy by identifying new business opportunities within the media agency landscape. By developing and executing strategic sales plans that highlight NIQ's audience data, the role aims to foster long-term client relationships, enhance client investments, and ultimately increase revenue.

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What skills are essential for success in the Account Director - Media position at NielsenIQ?

Essential skills for the Account Director - Media position at NielsenIQ include excellent relationship-building abilities, negotiation skills, and a solid understanding of audience data and measurement solutions. Candidates should also possess strong analytical skills, prowess in managing a sales pipeline, and the capability to work both independently and as part of a collaborative team.

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What benefits can one expect when working as an Account Director - Media at NielsenIQ?

Working as an Account Director - Media at NielsenIQ comes with a range of benefits including a competitive salary, comprehensive healthcare plans, retirement contributions, and flexible working arrangements. Moreover, NIQ supports employee development through tuition reimbursement and provides ample opportunities for volunteering and professional growth in a diverse and inclusive environment.

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Common Interview Questions for Account Director -Media (New Business Development/Agencies)
How would you go about prospecting new media agency clients as an Account Director?

When prospecting new media agency clients, I would begin by conducting thorough research to understand industry trends and identify potential leads. Building a robust network through industry events and online platforms would also be vital. It's important to approach prospects with tailored strategies that address their specific challenges, positioning NIQ’s solutions as the answer.

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Can you describe your experience with audience data and how it can benefit media agencies?

My experience with audience data encompasses a deep understanding of how insights can optimize targeting and measurement strategies for media agencies. I would leverage data to enable clients to reach their desired audience effectively and to measure campaign performance, ultimately driving better ROI on their advertising spend.

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What strategies would you use to maintain a healthy sales pipeline as an Account Director?

To maintain a healthy sales pipeline, I would implement a systematic approach to lead tracking and follow-ups, utilizing CRM tools to organize and analyze potential opportunities. Regularly updating clients and working on nurturing leads while also identifying upselling opportunities are crucial for keeping the pipeline flowing.

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How do you approach negotiations with clients for contract renewals?

My approach to negotiations for contract renewals is rooted in actively listening to clients' feedback and needs. I aim to establish value through our existing relationship and I come prepared with compelling data and results to reinforce NIQ’s worth. Fostering a collaborative dialogue ensures we both see the renewal as beneficial.

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Describe a time when you exceeded a sales target. What was your approach?

I recall a situation where I exceeded my sales target by 30% in a quarter. My approach involved identifying a niche market, tailoring my pitch specifically to their needs, and offering flexible solutions. Consistent follow-ups and building strong relationships with key stakeholders led to positive outcomes and client trust.

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What is your understanding of the media buying process, and how does it impact your sales strategies?

Understanding the media buying process helps me align my sales strategies with the operational challenges agencies face. By grasping key stages from media planning to execution, I ensure that my proposals are relevant and address specific pain points, thus enabling more effective selling of NIQ’s data and solutions.

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How would you leverage team collaboration in your role?

I believe in fostering strong collaboration among team members by sharing insights and strategies. Regular communication with Customer Success and Product teams allows us to align our goals and ensures that we are delivering the best possible service to our clients, thus fostering long-term relationships.

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What tools and technologies do you use for managing sales processes?

I typically utilize CRM software to manage my sales processes, tracking progress and client interactions. Additionally, data analytics tools help me analyze market trends and client behavior, enabling me to tailor my approach effectively. Staying tech-savvy allows me to optimize my sales tactics.

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What do you consider your greatest strength as an Account Director?

I consider my greatest strength to be my ability to build and maintain strong relationships with clients. This strength comes from a deep understanding of their needs and an unwavering commitment to delivering value in every interaction, further enhancing trust and collaboration.

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How do you handle rejection in sales?

Handling rejection in sales is part of the journey. I view every rejection as an opportunity to learn. By seeking feedback and asking what could have been done differently, I refine my approach. Resilience and a positive outlook enable me to keep pursuing new opportunities.

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Full-time, remote
DATE POSTED
January 11, 2025

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