Marketing Generalist/Multidiscipline - P4

As part of the B2C Marketing team, you will manage various marketing channels end-to-end with a substantial budget across multiple countries.

Responsibilities

• Define the acquisition strategy for our target countries: budget allocation, channel selection, etc.
• Strategize and manage paid acquisition campaigns across various channels: Social Ads, Google Ads, in-app exchanges, Programmatic, and more.
• Consistently maintain high performance by monitoring campaign results and making swift, data-driven adjustments as needed.
• Leverage various data sources to identify and evaluate growth opportunities and improve campaign performance.
• Apply a test-and-learn approach to explore new acquisition sources.
• Track and monitor advertising campaigns: create and implement tagging plans, add UTMs, and test event tracking.
• Follow and improve attribution methods.

Requirements:

• Several years of experience managing campaigns on Meta, TikTok, or Google Ads.
• Strong understanding of digital marketing funnels, channels, and associated KPIs: CTR, CVR, CPM, CPA, etc.
• Familiarity with digital marketing tools, particularly mobile attribution platforms (Appsflyer, Adjust, Branch, etc.).
• High level of autonomy and an entrepreneurial mindset—you’re not afraid to dig deep to uncover growth opportunities and tackle challenges head-on.
• Experience with an app or B2C-focused company is a plus!

We Offer:

• Work in dynamic environment engaging with local and global companies.  
• Benefits & flexible working hours, hybrid work options.  
• Internal trainings will be provided together with detailed onboarding agenda.   
• Access to learning platforms 
• Staff and team events  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion