AD, Integrated Field Execution Effectiveness - NPS

The AD, Integrated Field Execution Effectiveness at Novartis is tasked with enhancing the performance of the field force by analyzing and identifying key drivers that improve effectiveness. This includes evaluating the effectiveness of field teams, implementing performance metrics, providing strategic decision-making support, and conducting competitive benchmarking to identify opportunities.

To qualify for the AD, Integrated Field Execution Effectiveness position at Novartis, applicants should possess a Bachelor’s degree in a related field, with a Master’s or an MBA preferred. A minimum of six years of experience in the pharmaceutical or healthcare industries, strong analytical skills, and proven leadership abilities are also essential.

At Novartis, the effectiveness of field teams is measured through the development and implementation of key performance indicators (KPIs). These KPIs track various aspects of team performance, including engagement strategies, adherence to internal tools, and overall impact on commercial objectives, enabling continuous improvement.

Professionals in the AD, Integrated Field Execution Effectiveness role at Novartis utilize advanced data analysis and visualization tools to extract actionable insights. These may include internal applications such as NBA (Next Best Action) decision engines and interactive visual aids to optimize field operations and strategy engagement.

A career as an AD, Integrated Field Execution Effectiveness at Novartis opens doors to various leadership roles within the pharmaceutical industry. With demonstrated success, individuals can progress to higher-level management positions, influencing broader organizational strategies and contributing to substantial business growth.

When discussing my experience with performance metrics, I focus on how I've developed and implemented KPIs to track progress and drive strategy. I emphasize specific examples where I've used data to identify performance gaps and drove necessary changes that positively impacted sales outcomes.

In situations with competing data, I prioritize a structured evaluation process, weighing the credibility of each data source and considering the context. I would discuss the importance of balancing quantitative insights with qualitative assessments to ensure well-rounded decision-making.

To effectively motivate field teams, I utilize data-driven approaches to establish clear goals and provide regular feedback. I also believe in recognizing successes and fostering open communication, which ensures team members feel valued and engaged in their objectives.

I recall a specific instance where I noticed a decline in engagement metrics within a team. I addressed this by conducting a thorough analysis of the data, leading focus group discussions to gather insights, and then collaboratively developing an action plan that included targeted training and real-time dashboards for tracking progress.

Ensuring compliance requires consistent communication and training. I emphasize the importance of internal tools during team meetings and offer ongoing support to clarify their usage. Regular check-ins and performance reviews also help to identify and address any adherence issues promptly.

Analytics should be at the core of field strategy, driving every decision from resource allocation to targeting. I would explain how leveraging analytics allows for informed decision-making that not only enhances operational efficiency but also aligns initiatives with real-time market needs.

For effective competitive benchmarking, I advocate for a multi-faceted approach that includes analyzing industry standards, consumer insights, and competitor performance. I engage in regular updates to our benchmarking processes to ensure our strategies remain relevant and competitive.

I prioritize continuous learning by attending industry conferences, subscribing to relevant publications, and networking with other professionals. This engagement keeps me informed about emerging trends and best practices that can be integrated into our work at Novartis.

One example of impactful leadership was when I initiated a cross-functional collaboration workshop, which facilitated communication between the sales and marketing teams. This led to a dramatic increase in the effectiveness of our engagement strategies, ultimately boosting our performance indicators.

I begin by analyzing existing data to understand the current engagement levels and identifying key areas for improvement. From there, I collaborate with stakeholders to create a targeted, data-driven engagement strategy that outlines specific goals, initiatives, and metrics for success.