Market Manager - MIA

The Market Manager at Odeko in Miami is responsible for driving revenue by achieving monthly sales goals through customer acquisition and existing account growth. The role includes onboarding independent coffee shops to Odeko's supply delivery service, managing customer relationships for retention and upselling, collaborating with the Operations and Support teams, and participating in local coffee events to build community connections.

To qualify for the Market Manager position at Odeko in Miami, candidates should have at least 2 years of sales, account management, or local coffee community leadership experience. Strong skills in discovering sales opportunities, building client relationships, managing a sales pipeline, and delivering client-focused solutions are essential. A passion for coffee and small businesses is crucial, and prior experience in the coffee industry is a bonus!

Odeko supports its Market Managers by providing a data-driven prospect database to identify new clients and develop partnerships. Additionally, the company encourages collaboration with the Operations and Support teams to resolve customer issues swiftly. Managers are also equipped with tools for meticulous record-keeping in Hubspot, helping enhance the customer experience and offering insights to improve the company's services.

At Odeko, Market Managers can expect a fast-paced and dynamic work environment that encourages growth and innovation. With plenty of room for career impact, employees are part of a diverse and inclusive team dedicated to supporting local businesses. Competitive compensation, healthcare benefits, and opportunities for equity further enhance the work experience.

Odeko stands out as a great workplace for Market Managers due to its mission-driven focus on supporting neighborhood cafes and fostering community connections. The company offers competitive compensation, comprehensive benefits, and a vibrant company culture that values diversity and inclusivity. Employees are empowered to make significant contributions while pursuing their passion for coffee and small business success.

When onboarding a new coffee shop, I would first establish a strong relationship with the owner, understanding their unique needs and expectations. Then, I would guide them through the onboarding process step-by-step, ensuring they feel supported and confident in using our local supply delivery service. Follow-up visits and communication would be essential to address any challenges and to upsell new products tailored to their business, thereby enhancing their experience with Odeko.

To achieve revenue goals as a Market Manager, I would implement targeted outreach strategies using data from our prospect database to identify potential clients. I’d focus on networking within the local coffee community, attending events, and leveraging social media for visibility. I would also prioritize nurturing existing accounts through regular check-ins, feedback collection, and introducing complementary services to drive upselling.

Handling a difficult customer begins with active listening to fully understand their concerns. I’d assure them that their issue is a priority and work collaboratively to find a solution while maintaining transparency throughout the process. Promptly addressing their concern and following up after resolution would be crucial to restoring their confidence in our services and reinforcing our commitment to their success.

Building strong relationships with coffee shop owners involves authenticity and regular engagement. I believe in frequent face-to-face visits to develop trust and a better understanding of their business. Additionally, providing valuable insights and support based on their needs, coupled with hosting local events, strengthens the partnership and positions Odeko as a reliable ally for their growth.

A successful sales strategy I used involved personalizing campaigns based on customer insights. For instance, by analyzing data from past interactions, I tailored my pitches to highlight the specific benefits that met their pain points. This approach resulted in increased conversion rates, as I was able to connect on a deeper level with potential clients, allowing them to see the direct value of our services.

I stay updated on specialty coffee industry trends through subscription to industry publications, attending trade shows, and participating in community events. Additionally, engaging with local coffee professionals through networks and social media allows me to gather insights and share knowledge, ensuring I’m well-informed on emerging trends that could impact our market strategy.

Data plays a vital role in my decision-making process as it provides insights into market trends, client behaviors, and performance metrics. I rely on data analytics to identify potential opportunities, track revenue growth, and measure the effectiveness of my strategies. Making data-driven decisions helps me focus efforts on activities that yield the highest return on investment.

Using Hubspot to enhance customer relationships involves thorough documentation of all customer interactions, allowing me to personalize follow-ups and communications. I would track key milestones, set reminders for check-ins, and utilize customer feedback gathered through Hubspot to adapt our offerings. This systematic approach ensures that each customer feels valued and informed, fostering long-term loyalty.

My motivation in a sales-focused environment like Odeko stems from my passion for supporting small businesses and seeing the direct impact of my work. The thrill of strategizing to win new clients and realizing how our solutions contribute to a coffee shop's success energizes me. The collaborative culture at Odeko, where I can share ideas and learn from my peers, further fuels my enthusiasm for continuous improvement.

In a fast-paced environment, prioritization is key to ensuring productivity and achieving objectives. I would first identify urgent tasks that directly impact revenue and customer satisfaction, addressing these using a task management system. Regularly reassessing my priorities based on market demands and customer feedback allows me to remain agile and responsive while maintaining focus on long-term goals.