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Account Director Demand Platform Operations

Company at a Glance

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.


At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.


The OpenX Demand Platform Operations team manages all DSP relationships across the OpenX Ad Exchange. The Demand Platform Account Director will be responsible for ensuring customer success, technical integration health, revenue growth, and strategic opportunities with OpenX across our products and publisher clients. Reporting to the Head of Demand Platform Operations,  the Account Director will work closely with the technical, publisher, and buyer-focused teams to build valuable relationships with DSP partners and deliver overall superior service.



OpenX is seeking an individual with significant experience in the programmatic supply-side ecosystem who can drive demand partner relationships & integrations. This person will need to be highly curious, heavily analytical, and an extremely motivated self-starter who will have a customer-first approach to become a trusted advisor amongst DSP partners.  The ideal candidate will be a highly strategic thinker with a deep understanding of RTB exchange optimization, supply-side technical capabilities and opportunities, and strong analytical skills. In addition, this person will have a proven track record of driving upsells and storytelling through data and maximizing programmatic efficiency.



Responsibilities
  • Strategic Account Management: 
  • Manage day-to-day workflow, relationship, and communication between OpenX and its strategic demand clients (DSPs) while acting as a trusted advisor to key customer contacts.
  • Provide the highest level of customer satisfaction by understanding each DSP’s unique technology, core focuses, and technical requirements which enable OpenX to maximize our value to their businesses. 
  • Co-develop strategic account plans with your Platform Partnerships counterpart, focusing on technical, product, and supply optimization tactics, abilities, and initiatives which better-enable demand platforms to achieve value from OpenX.  
  • Conduct regular-cadenced meetings, as well as ad-hoc discussions, with demand platforms to align on needs, challenges, and growth opportunities across OpenX, our products, and publisher and advertiser clients. 
  • Revenue: 
  • Remain accountable for revenue targets & revenue growth across your demand platform book of business, identifying incremental revenue opportunities including private marketplace deals, exchange optimization, and bespoke strategic opportunities. 
  • Identify, track, and report out on revenue fluctuations, trends, and key drivers (positive or negative) and ensure clear visibility & accountability across the broader organization. 
  • Drive revenue by identifying client growth opportunities and technical integration needs, leveraging new product use-cases, and by monitoring key performance indicators through data analysis. 
  • Manage discrepancies, annual incentive plans, and onboarding of new real time bidding partners as needed. 
  • Technical Insights, Optimizations, and Analysis:  
  • Analyze exchange trends across demand platforms, publishers, formats, regions, or other bidstream signals in order to inform both broad tailored DSP strategies. 
  • Identify and advise partners through integration optimizations and product upsells via a deep understanding of DSPs technical integrations.
  • Partner with internal teams to drive better efficiency for DSPs while providing them with valuable insights to drive business decisions, exceed performance expectations, and derive maximum value from OpenX’s exchange. 
  • Quarterback the identification and implementation of various account-specific optimization tactics & strategies which grow revenue and improve a demand partner’s integration health & relationship with OpenX. 
  • Work with internal teams to build and/or improve reporting and exchange dashboards using Excel or Looker. 
  • Collaboration: 
  • Collaborate cross-functionally with internal stakeholders across Publisher Development, Buyer Development, Product, Marketing, and Customer Solutions Engineering in order to resolve client requests and/or drive business outcomes across demand platform clients.
  • Work side-by-side with Demand Platform Partnerships across enterprise and strategic demand platforms in order to educate on bottoms-up account strategy, including technical insights, challenges, requirements, and opportunities. 
  • Maintain strong industry and competitive knowledge as well as have expert level of knowledge in OpenX product lines and how OX is differentiated in the market. 


Required Skills and Qualifications
  • At least  7-10 years in managing accounts; account management or sales experience in digital advertising, monetization and yield management
  • A thorough understanding of programmatic buying techniques and real time bidding
  • Experience working directly with Ad Exchanges, DSPs/SSPs, or Ad Networks
  • Experience building strategic relationships, overcoming challenging technical issues, and interacting effectively with all levels (particularly c-level) within partners’ businesses, as well as within OpenX
  • Strong storytelling skills: ability to convey ideas and data in an appealing way to a multitude of stakeholders
  • Proven success in upselling current clients, using data to drive performance and hitting revenue goals.
  • Strong ability to think strategically across book of business to uncover primary revenue drivers, short & long term opportunities, and paths to achieve unique and differenatited partnerships with clients. 
  • Effective problem solver and self-starter with attention to detail who thrives on innovation and driving ideas forward. 
  • Results / Performance driven and able to identify and execute on new business opportunities or new process efficiencies.
  • Excellent communication and presentation skills – Ability to discuss complex technology in a simple way.
  • Highly skilled in Excel, PowerPoint, and Google Workspace
  • BA / BS degree or equivalent work experience required
  • Travel required


$120,000 - $140,000 a year
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, New York Fair Chance Act, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. 

OpenX is committed to fair and equitable compensation practices. For applicants in New York, New Jersey, California, and Colorado, the base salary range is $120,000- $140,000 per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states.

A summary of our benefits, which include medical, dental, vision, 401k, equity and more, can be viewed here: https://www.openx.com/company/careers/ A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  

OpenX VALUES

Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.


WE ARE ONE

We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture


WE ARE CUSTOMER CENTRIC

We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.


OPENX IS OURS

We are all owners of OpenX

We all have a voice to improve OpenX

We stake our personal and professional reputations on the excellence of our work

We are not interested in just "doing our jobs"; we take ownership to drive results


WE ARE AN OPEN BOOK

We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally. 


WE EVOLVE FAST

We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.


OpenX TRAITS

Our three traits capture what makes a great team member at OpenX.


HUMBLE

Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning.


DRIVEN

Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.


SMART

Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.


OpenX is committed to equal employment opportunities.

It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.


OpenX Applicant Privacy Policy

Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.


Effective Date: November 21, 2024

OpenX Glassdoor Company Review
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What You Should Know About Account Director Demand Platform Operations, OpenX

Are you ready to step into a pivotal role in the world of digital advertising? OpenX is on the lookout for an Account Director for Demand Platform Operations to join our incredible US remote team! In this dynamic position, you'll be at the forefront of managing relationships with demand-side platforms (DSPs) across our ad exchange. Your expertise will help ensure customer success and drive revenue growth while seamlessly integrating our solutions with advertising partners. You'll collaborate with various technical, publisher, and buyer-focused teams, positioning yourself as a trusted advisor while crafting strategic plans tailored to meet the unique needs of our DSP partners. With your strong analytical skills and a knack for storytelling through data, you'll identify new revenue opportunities through private marketplace deals and drive performance enhancements. This is your chance to be part of a team that thrives on innovation and operational excellence. If you're a strategic thinker with extensive experience in programmatic buying and real-time bidding, this might just be the opportunity you've been searching for! Join us at OpenX, where your passion for digital media can unfold into a fulfilling career that shapes the future of advertising.

Frequently Asked Questions (FAQs) for Account Director Demand Platform Operations Role at OpenX
What are the key responsibilities of the Account Director Demand Platform Operations at OpenX?

The Account Director for Demand Platform Operations at OpenX is responsible for managing DSP relationships, ensuring customer success, driving revenue growth, and providing strategic insights across our products. You'll serve as the primary contact for DSP partners, co-develop strategic account plans, and leverage analytical skills to identify growth opportunities while handling discrepancies and optimizing integration health.

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What qualifications are needed for the Account Director position at OpenX?

To excel as an Account Director for Demand Platform Operations at OpenX, candidates should have 7-10 years of experience in account management or sales within digital advertising, particularly with a focus on programmatic buying and real-time bidding. Strong analytical capabilities, storytelling skills, a customer-first approach, and excellent communication abilities are crucial for success in this role.

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How does the Account Director at OpenX contribute to revenue growth?

In the Account Director role at OpenX, you will be accountable for achieving revenue targets and identifying incremental opportunities. You'll leverage data analysis to identify trends, track revenue fluctuations, and implement strategic tactics to drive revenue growth through private marketplace deals, optimizing exchange performance, and enhancing DSP integrations.

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What types of technical skills are necessary for the Account Director Demand Platform Operations role at OpenX?

The Account Director at OpenX should be highly skilled in analyzing exchange trends and understanding DSP's technical integrations. Proficiency in Excel, PowerPoint, and Google Workspace is essential, along with the capacity to analyze data and create dashboards for reporting to enhance the decision-making process for DSP partners.

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What is the work culture like at OpenX for the Account Director Demand Platform Operations?

OpenX fosters a collaborative and inclusive work culture. As an Account Director, you'll be part of a team that values customer-centricity, ownership, and fast-paced evolution. Team members are empowered to innovate and take risks while learning from their experiences, all contributing to a fulfilling work environment for everyone involved.

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Common Interview Questions for Account Director Demand Platform Operations
How do you approach building relationships with DSP partners as an Account Director?

When building relationships with DSP partners, it’s crucial to adopt a proactive and customer-first approach. Begin by understanding each partner's specific needs and challenges. Regular communication, tailored support, and transparency are key to fostering trust. Illustrate how you have successfully managed these relationships in the past, showcasing results driven by collaboration.

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Can you explain your experience with programmatic supply-side ecosystems?

In interviews, emphasize your knowledge of programmatic advertising and real-time bidding (RTB). Discuss specific platforms and tools you've worked with and how they influenced your understanding of supply-side dynamics. Make sure to provide examples that illustrate your role in driving efficiencies and optimization within these ecosystems.

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Describe a situation where you drove revenue growth for a client.

Use the STAR method (Situation, Task, Action, Result) to outline a specific case where you identified opportunities for revenue growth. Highlight the steps you took to analyze data, develop a strategic plan, and implement actions that led to measurable success. Data-driven results will reinforce your capabilities as an effective Account Director.

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What analytics tools and metrics do you utilize to track performance?

Mention the analytics tools you are proficient in and how you've used them to extract insights from vast data sets. Explain the key metrics you focus on, such as CPM, click-through rates, or conversion rates, and how they help in refining strategies to optimize performance and achieve objectives.

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How do you handle discrepancies in advertising metrics with partners?

Handling discrepancies requires a systematic approach. Start by gathering all pertinent data, then engage in discussions with the DSP or client to identify the root cause. Use your analytical skills to present the findings clearly, aiming for resolution through transparency and collaboration to uphold trust and a strong partnership.

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How do you prioritize your tasks when managing multiple accounts?

Effective prioritization requires time management and strategic thinking. Discuss your approach for assessing account needs based on revenue potential, upcoming deadlines, or client requests. Demonstrate how you set priorities while remaining flexible to adapt to changing circumstances or urgent matters.

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What strategies do you use to upsell existing clients?

When communicating your upselling strategies, focus on understanding your client's evolving needs and how your company's solutions can add value. Provide examples where you've successfully upsold by highlighting features that align with their goals and outlining potential ROI. Tailoring the pitch to the client's specific situation is essential.

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Can you give an example of a complex technical issue you resolved?

Provide a detailed example that showcases your problem-solving skills. Describe the technical challenge, the steps you took to understand it, and the collaborative efforts with cross-functional teams to arrive at a solution. Highlight the successful outcome and any metrics that demonstrate effectiveness.

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How do you stay knowledgeable about industry trends and competitive landscape?

Staying informed about industry trends is essential in digital advertising. Discuss your habits, such as following industry publications, attending webinars, and participating in relevant forums or groups. Share how you apply this knowledge in your role to provide strategic insights to partners.

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What motivates you in your role as an Account Director?

Reflect on your passion for building relationships and delivering results. Share anecdotes that illustrate how client success drives your motivation and how seeing projects come to fruition aligns with your career aspirations. Highlight your commitment to continuous learning and growth in this ever-evolving industry.

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We create a culture of unreasonably awesome people who have the freedom and support to do the best work of our careers on challenging, meaningful projects that provide indispensable value to our partners.

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