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Partner Marketing Manager (Remote)

Who We Are

Having surpassed $200M ARR and continuing to grow rapidly, AuditBoard is the leading audit, risk, ESG, and InfoSec platform on the market. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: AuditBoard is top-rated on G2.com and Gartner Peer Insights.


At AuditBoard we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the fifth year in a row as ranked by Deloitte!

Why this role is exciting:

AuditBoard is seeking a Partner Marketing Manager to become a pivotal force in shaping the future of our partnerships! In this dynamic role, you will develop compelling marketing programs to grow awareness, drive new pipeline generation, and accelerate existing opportunities while leading expansion efforts across our growing ecosystem. Collaborate closely with our talented Alliances team and cross-functional marketing experts to define joint awareness and demand generation initiatives that effectively communicate the value proposition of our partnerships to customers and prospects. If you’re a self-starter passionate about building successful partnerships, your journey to making a real difference starts here!

Key Responsibilities: 

  • Partner Marketing Plan Development & Execution: Shape partner marketing strategies and develop plans in conjunction with our alliances team and the marketing teams of our partners. Execute integrated marketing campaigns to support joint go-to-market initiatives, acquire new customers, expand existing customer purchases, and deliver pipeline and revenue growth for the business.

  • Content Development: Serve as a marketing resource to support and market thought-leadership content through written pieces and joint speaking engagements. Work closely with Marketing, Sales, and Alliance teams to develop joint GTM messaging across partner-facing collateral to support execution and campaigns. 

  • Partner Enablement: Design and deploy enablement materials to support partner teams and increase partner engagement in the field. Manage partner communication strategy through partner websites, newsletters, product updates, and promotions.

  • Collaboration and Alignment: Team with key stakeholders on objectives and goal setting, also aligning strategy and plans with each partner.

  • Operations: Define methods and establish standardized processes for cross-functional collaboration at scale.

  • Analysis & Optimization: Monitor the performance of partner marketing programs and provide recommendations to improve performance. 

  • Budgeting: Plan, manage, and report on the partner marketing budget to execute with precision, and improve ROI and budget allocation.

Attributes for a Successful Candidate:

  • 5+ years in B2B enterprise software.

  • 2+ years in B2B partner marketing, preferably in enterprise software or SaaS, with experience supporting service/consulting partners (Big 4).

  • Experience in partner marketing, channel marketing, or demand generation roles with expertise in developing and managing global programs.

  • Ability to collaborate with our partners’ marketing teams, coordinate and execute  co-marketing plans, and assess effectiveness. 

  • Broad marketing knowledge and skills in lead generation and events.

  • Experience working with Marketing and Sales teams to develop content and collateral such as one-pagers, webpages, enablement materials, sales decks, newsletters, etc.

  • Strong project management skills with cross-functional departments and strong attention to detail.

  • Excellent oral and written communication skills with members across all levels of leadership.

  • Proven track record of building successful, trusted partnerships and relationships with internal and external stakeholders.

  • Self-starter and quick learner; demonstrated independence and autonomy in a high-performing work environment.

  • Data-driven, results-oriented, and comfortable in a fast-paced environment. Able to work collaboratively in a team-oriented setting, crafting metrics-driven programs.

  • Ability to work with differing priorities, multiple projects and virtual teams and partners.

  • Experience in working within Microsoft Office and Google Suite.

  • Travel and some work on weekends or after hours may be required.

Perks*

  • Launch a career at one of the fastest-growing SaaS companies in North America!

  • Live your best life (LYBL)! $200/mo for anything that enhances your life

  • Remote and hybrid work options, plus lunch in the Cerritos office

  • Comprehensive employee health coverage (all locations)

  • 401K with match (US) or pension with match (UK)

  • Competitive compensation & bonus program

  • Flexible Vacation (US exempt & CA) or 25 days (UK)

  • Time off for your birthday & volunteering

  • Employee resource groups

  • Opportunities for team and company-wide get-togethers!

*perks may vary based on eligibility/location

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including: employee data, customer data, company financials, and proprietary product information.

 

#LI-Remote

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Average salary estimate

$115000 / YEARLY (est.)
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$100000K
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What You Should Know About Partner Marketing Manager (Remote), AuditBoard

At AuditBoard, we are rapidly growing our team, and we’re on the lookout for a proactive, innovative Partner Marketing Manager to join us remotely! As a leading platform in audit, risk, ESG, and InfoSec that makes waves across North America, we're a trusted choice for many Fortune 500 companies. This role is incredibly exciting as you will be at the forefront of our partner marketing initiatives, creating and executing strategies that truly make a difference. You’ll collaborate closely with our fantastic Alliances team and engage with marketing experts across the board to develop impactful campaigns that highlight the value of our partnerships. Your creative ideas will drive awareness, generate new leads, and help accelerate business opportunities. You’ll take charge of content development, crafting compelling thought-leadership pieces and coordination efforts that resonate with both customers and prospects. Moreover, you’ll design materials to bolster partner engagement and deploy communication strategies that keep everyone informed and engaged. If you have a passion for building successful partnerships and a knack for crafting metrics-driven programs, your career journey with AuditBoard is just getting started. Come help us on our mission to deliver unmatched clarity and agility to organizations worldwide, all while enjoying the perks of flexible working arrangements and the support of a dedicated team committed to innovation and excellence!

Frequently Asked Questions (FAQs) for Partner Marketing Manager (Remote) Role at AuditBoard
What are the key responsibilities of the Partner Marketing Manager at AuditBoard?

The Partner Marketing Manager at AuditBoard is responsible for developing and executing partner marketing strategies, creating integrated marketing campaigns, and driving pipeline generation. This role involves collaborating with the Alliances team and managing partner communications, as well as designing enablement materials to support partner engagement. Additionally, you'll perform analysis to optimize marketing performance and manage the partner marketing budget.

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What qualifications are required for the Partner Marketing Manager position at AuditBoard?

Candidates for the Partner Marketing Manager role at AuditBoard should possess a minimum of 5 years in B2B enterprise software and 2 years in B2B partner marketing, preferably in the SaaS sector. Strong project management abilities, excellent communication skills, and experience in co-marketing efforts with partners are also essential to thrive in this role.

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What makes the Partner Marketing Manager role at AuditBoard unique?

This position at AuditBoard is unique because it combines innovative marketing strategies with strong partnership management. You'll have the opportunity to work collaboratively with top-tier partners while being a crucial part of a fast-growing tech company that values creativity and customer satisfaction. Plus, the remote work flexibility allows for a work-life balance that so many strive for.

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How does the Partner Marketing Manager support the growth of AuditBoard’s partnerships?

The Partner Marketing Manager at AuditBoard plays a critical role in supporting the growth of partnerships by developing tailored marketing strategies, executing joint campaigns, and increasing awareness of partner offerings. By creating insightful content and robust enablement resources, you enable partners to engage effectively, leading to enhanced pipeline generation and revenue growth for both sides.

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What perks can the Partner Marketing Manager expect at AuditBoard?

AuditBoard offers a range of enticing perks for the Partner Marketing Manager role, including competitive compensation, flexible vacation policies, and comprehensive health coverage. Additional benefits like a monthly allowance to enhance personal well-being, 401K matching, and team-building opportunities are all designed to foster a supportive work environment that prioritizes your growth and satisfaction.

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Common Interview Questions for Partner Marketing Manager (Remote)
Can you explain your experience in developing B2B partner marketing strategies?

In discussing your experience, focus on specific examples where your strategies led to increased partner engagement and revenue. Talk about the types of partners you've worked with, the marketing techniques you implemented, and the results achieved, demonstrating your ability to drive successful initiatives.

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How do you measure the success of a partner marketing campaign?

To answer this, highlight key metrics you utilize, such as lead generation rates, conversion rates, and ROI. Share examples of tools or methodologies you've used for tracking campaign performance and how you've adapted strategies based on the results.

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What tools and technologies have you used for marketing campaign management?

Discuss the marketing automation platforms and analytics tools you've worked with in the past, such as HubSpot, Marketo, or Google Analytics. Emphasize your familiarity with using these tools to streamline processes and improve marketing outcomes.

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How do you collaborate with sales and partner teams?

Share specific methods you use to ensure collaboration, such as regular check-ins, joint strategy sessions, and the creation of shared goals. Discuss the importance of communication and alignment in achieving common objectives.

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What strategies have you employed to engage and enable partners?

Provide an overview of various strategies like creating enablement materials, hosting webinars, and developing partner newsletters. Illustrate how these initiatives led to improved partner engagement and effectiveness in the field.

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Describe a successful marketing campaign you managed in the past.

Choose a measurable campaign to discuss, detailing the objectives, your approach, the challenges faced, and the outcomes achieved. Be specific about the tactics used and how they contributed to the overall success of the campaign.

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How do you stay updated on industry trends and changes?

Share your methods for staying informed, such as following industry publications, participating in webinars, and engaging with online communities. Highlight how your ongoing learning benefits your role as a Partner Marketing Manager.

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What is your approach to budget management for marketing initiatives?

Outline your process for allocating resources effectively, monitoring spend, and analyzing the ROI of campaigns. Emphasize the importance of strategic planning to maximize budget effectiveness.

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How do you handle competing priorities in your work?

Discuss your prioritization strategies, such as using project management tools or setting clear deadlines. Highlight your ability to pivot and manage time effectively in a fast-paced environment.

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What attracted you to the Partner Marketing Manager role at AuditBoard?

Express your enthusiasm for AuditBoard’s mission and the dynamic nature of the role. Discuss how the company’s values align with your professional goals, and how you see yourself contributing to the growth and success of the team.

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AuditBoard transforms how audit, risk, and compliance professionals manage today’s dynamic risk landscape with a modern, connected platform that engages the front lines, surfaces the risks that matter, and drives better strategic decision-making.

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Full-time, remote
DATE POSTED
December 4, 2024

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