B2B Influencer Marketing Manager

As a B2B Influencer Marketing Manager at Oxylabs, your primary responsibilities include owning the full lifecycle of the influencer and affiliate strategy, from identification to execution. You will lead affiliate partnerships aimed at driving ROAS and enhancing customer lifetime value. Analyzing the performance of key partnerships and reporting on the insights gathered is key to determining who delivers results and why. You'll also be utilizing advanced tools like SimilarWeb and GA4 to optimize your campaigns effectively.

To qualify for the B2B Influencer Marketing Manager position at Oxylabs, you should have at least 2 years of experience in digital marketing, affiliate marketing, or partnerships marketing. It's essential to be fluent in both written and spoken English, possess an analytical mindset coupled with creativity, and have a keen interest in influencer partnerships on platforms like LinkedIn and YouTube. A tech-oriented approach and confidence in managing budgets and negotiating deals are also desirable.

At Oxylabs, the success of influencer marketing campaigns is primarily measured through key performance indicators such as return on advertising spend (ROAS) and customer lifetime value (LTV). You will analyze and report on the effectiveness of partnerships, determining who is delivering tangible results and identifying areas for improvement. A/B testing of messaging and content formats also plays a crucial role in optimizing performance.

As a B2B Influencer Marketing Manager at Oxylabs, you will utilize a variety of tools such as SimilarWeb, Ahrefs, GA4, and vidIQ to analyze data trends, optimize content, and implement strategies that drive measurable impacts. Mastery of these tools will allow you to dig into data effectively and turn insights into actionable marketing efforts.

The gross salary for the B2B Influencer Marketing Manager at Oxylabs ranges from 2500 to 4000 EUR per month. This salary is open for discussion, depending on your unique skills and experience, ensuring a competitive compensation package tailored to your qualifications. Additionally, Oxylabs offers a comprehensive benefits package to support your professional growth.

When answering this question, highlight specific campaigns you managed or contributed to. Discuss the strategies you employed, the results you achieved, and what you learned from those experiences. Be sure to mention how you collaborated with influencers to align their content with your brand's goals.

In your response, emphasize the importance of genuine connections and communication. Explain how you identify the right influencers, engage with them authentically, and negotiate mutually beneficial partnerships. Mention any tools or databases you might use to research and track influencer engagement.

Your answer should detail key metrics like ROAS, customer engagement, and conversion rates. Explain how you track these metrics and adjust your strategy based on the data. Providing specific examples of past campaigns and their outcomes can effectively demonstrate your analytical approach.

Share your methods for staying updated, such as reading industry blogs, attending webinars, or following leading influencers in your sector. Highlight your proactive nature in continuously learning and adapting to industry changes to refine your strategies.

Choose a specific partnership that had difficulties and narrate the problem clearly. Explain how you approached the situation, the negotiations you conducted, and what steps you took to reach a resolution, focusing on communication and mutual understanding.

Explain your systematic approach to A/B testing. Discuss which variables you test—such as copy, visuals, and calls to action—and how you analyze the results to optimize future campaigns. Providing a specific example of a successful A/B test will strengthen your answer.

Detail the campaign from start to finish, including how you chose the influencer, the goals set, and the results achieved. Use specific KPI figures to quantify success, and don’t forget to mention any challenges faced and how you overcame them.

Discuss your process for briefing influencers, reviewing content before its release, and how you provide guidance while allowing room for their creative expression. Focusing on collaborative content development demonstrates your strategy for successful partnerships.

Emphasize your data-driven approach, describing how you leverage analytics tools to inform your marketing strategies. Discuss how data analysis shapes your campaign planning and execution, and how you use data to identify opportunities for improvement.

Your response should highlight Oxylabs’ unique value propositions, such as the focus on data-gathering solutions and partnerships with high-profile brands. Discuss how this differentiator enhances the effectiveness of influencer marketing efforts and generates substantial results.