Senior Associate, Content Development

As a Senior Associate, Content Development at Per Scholas, your main responsibilities will include collaborating across various departments to create engaging and on-brand content, managing a database of learner narratives and testimonials, and producing impactful videos and reports. Additionally, you will ensure all content aligns with our branding guidelines and supports the organization’s objectives.

To succeed as a Senior Associate, Content Development at Per Scholas, you need a Bachelor’s Degree in Communications, Marketing, Journalism, or a related field. Candidates should have 2-3 years of experience in communications, marketing, or social media, along with exceptional writing and editing skills. Familiarity with digital marketing principles and CMS is advantageous, while experience with CRM tools will set you apart.

In the role of Senior Associate, Content Development, you will directly contribute to Per Scholas' mission by crafting compelling narratives and engaging content that showcases the impact of our programs. Your work will help to uplift communities and communicate our mission effectively to prospective learners, funders, and partners, thereby creating equity and opportunity in the tech landscape.

Essential skills for the Senior Associate, Content Development role at Per Scholas include excellent storytelling abilities, strong attention to detail, project management, and organizational skills. A basic understanding of SEO, proficiency in content creation tools like Canva, and the ability to engage with diverse audiences across various social media platforms are also crucial for this position.

Working at Per Scholas as a Senior Associate, Content Development provides you with valuable real-world experience in content marketing and digital strategy. You will collaborate with a passionate team dedicated to your professional growth, contribute to meaningful projects, and see your ideas come to life, all while having a direct impact on empowering our learners.

Highlight specific projects where you created content strategies or developed engaging narratives. Talk about your process for researching, drafting, and refining content, and how you collaborated with different departments to ensure consistency in branding.

Discuss your familiarity with content creation tools like Canva, Adobe InDesign, and video editing software. Be sure to mention any relevant projects and how these tools helped you achieve your content goals.

Explain your approach to understanding brand guidelines and how you adapt your writing style accordingly. Provide examples of how you have previously ensured alignment between content and organizational goals.

Share a specific instance where you developed a content marketing strategy, including the goals, the implementation process, and how you measured its success. Highlight what you learned from this experience.

Discuss your project management approach, including any tools or methodologies you use to stay organized. Provide an example of a time you successfully managed competing deadlines to deliver high-quality content.

Emphasize the importance of analytics in guiding content creation. Discuss how you've used data to refine content strategies or make decisions that improved engagement or aligned content with audience interests.

Illustrate your ability to accept feedback positively and adapt your content. Share a specific example where the feedback led to an improved outcome or informed your future projects.

Explain your research methodology, including how you ensure the credibility of sources and the techniques you utilize to gather insights. Provide an example of a narrative that was particularly compelling due to your research efforts.

Discuss how you leverage different social media platforms for content distribution and audience engagement. Mention any successful campaigns that demonstrate your ability to create platform-specific content.

Share specific techniques you utilize when scripting or planning video content. Discuss any examples of videos you’ve created that successfully engaged viewers and fulfilled your content objectives.