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Sales Director US

Salary Range: $150,000.00 - $175,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Who We Are:

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Coach, Dropbox, Kate Spade, JP Morgan Chase, Marks & Spencer, and Verizon, rely on Persado to engage customers across their journey, from acquisition communications to online cart conversion. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

What We Are Looking For:

As a Sales Director, you will deliver growth for the US business by acquiring new logos primarily in the Financial Services sector, and initiating sustainable long-term partnerships. This role is an individual contributor role (no direct reports) at this time. You will be part of the US Commercial team and should be based in New York. You will drive the sales process with Enterprise prospects, from initial engagement through to deal closure. You will develop comprehensive account strategies, create compelling value propositions, and drive complex contract negotiations to deliver business growth.

What You Will Work On:

  • Deliver new business growth with a focus on US enterprise Financial Services
  • Map out prospect organization’s stakeholders, identifying relevant decision makers and budget holders to engage
  • Understand prospect’s business strategy, goals and revenue streams
  • Build business cases with the Solutions Consulting team and compelling presentations that make Persado's products and solutions relevant to the prospect and generate new opportunities
  • Create and articulate compelling and simple stories for both technical audiences and C-level stakeholders
  • Develop approaches which create urgency with prospects to drive deals forward
  • Position yourself as a trusted advisor in leveraging Persado's EnterpriseAI as a revenue driver for enterprise companies
  • Manage contract negotiations with large, complex enterprise accounts
  • Prospect via email, phone, linkedin and partner ecosystem to develop and close business in a timely manner while maintaining a strategic, personalized approach

What You Bring:

  • 10+ years of direct B2B selling experience, with 7+ years selling to large enterprise accounts
  • 5+ years of experience selling to Financial Services / Banks at executive level
  • Proven track record of closing large, complex agreements / deals 
  • Able to transfer our services into a commercial structure, and executing a sales cycle based on that structure
  • Experience presenting complex topics simply to C-level stakeholders, as well as mid-management
  • Strong interpersonal communication (verbal and written) and team spirit
  • Self-motivated with an entrepreneurial spirit, combined with a collaborative and structured approach
  • Strong understanding of Marketing Technologies is a plus
  • Aptitude for learning and staying current with industry trends
  • Comfortable working in a fast-paced, dynamic environment
  • Understanding of the digital marketing ecosystem and its various components

This role offers an exciting opportunity to drive business growth for Persado while working with cutting-edge Generative AI technology in the enterprise space.

What We Offer:

Achieve your life goals and work goals at Persado:

  • Persado’s hybrid working model empowers both remote and in-office work equitably!
  • Competitive and equitable compensation
  • Generous benefits packages globally
  • 401k matching to prepare for your future.
  • We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources.
  • Employee Enrichment Fund to pursue a passion or upgrade your home office!
  • Structured onboarding program to ensure a confident start and long-term success for new hires!
  • Strong emphasis on career development and mobility, continuous feedback loops and performance management
  • Flexible time off to support work-life harmony (including Summer Fridays)
  • #PersadoCares! 2 paid Volunteer days per year and a charitable donation match
  • Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride and growing)!
  • Recognition, Rewards and Ideas to Action programs to recognize the contributions and impact of Persadoans across the globe!

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry, or place of origin.


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Average salary estimate

$162500 / YEARLY (est.)
min
max
$150000K
$175000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Director US, Persado

Are you ready to take the next big step in your career as a Sales Director at Persado? We’re looking for an ace to join our dynamic team and lead our growth in the US, especially in the Financial Services sector! At Persado, we specialize in Motivation AI, and our mission is to empower brands to engage their customers through personalized communication. This role, while an individual contributor position, will have a significant impact as you'll be driving new business from the ground up. Your day-to-day will involve everything from mapping out stakeholders in potential enterprise clients to developing compelling strategies and presentations that showcase our revolutionary Generative AI platforms. You’ll be negotiating contracts with large, complex accounts, and positioning yourself as a trusted advisor to decision-makers. If you bring with you over a decade of B2B sales experience and a solid track record in closing intricate enterprise deals, we want to hear from you! This role not only offers you a competitive salary between $150,000 and $175,000 but also presents an opportunity to work in a supportive environment that celebrates diversity, career growth, and work-life balance. With our hybrid working model and commitment to your professional growth, you’ll find Persado is a place where you can thrive and make your mark. So, are you ready to inspire engagement and drive real business value? Let’s talk!

Frequently Asked Questions (FAQs) for Sales Director US Role at Persado
What are the primary responsibilities of the Sales Director US at Persado?

As a Sales Director US at Persado, your main responsibilities will include driving new business growth with a focus on enterprise clients within the Financial Services sector. You will be actively engaging in the sales process, from identifying decision-makers in target organizations to finalizing contract negotiations.

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What qualifications are needed for the Sales Director US role at Persado?

To qualify for the Sales Director US position at Persado, applicants should have over 10 years of B2B sales experience, with a minimum of 7 years focused on large enterprise accounts. Moreover, at least 5 years of experience selling to Financial Services clients at an executive level is essential.

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What is Persado's company culture like for a Sales Director US?

Persado fosters an inclusive and dynamic company culture where every team member's unique perspective is valued. As a Sales Director, you will work in a collaborative environment that emphasizes diversity, innovation, and professional growth, ensuring that you can make a significant impact.

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Is the Sales Director US position remote or in-office at Persado?

The Sales Director US position at Persado supports a hybrid working model, allowing for both remote and in-office work. This flexibility promotes a balanced work-life environment while equipping you for success in this role.

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What kind of career development opportunities can a Sales Director US expect at Persado?

Persado provides various career development opportunities for Sales Directors, including structured onboarding programs, resources for professional training, and encouragement for internal mobility. The company puts a strong emphasis on continuous personal growth and providing feedback.

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Common Interview Questions for Sales Director US
Can you explain your approach to mapping out a prospect's organization?

In preparing your answer, focus on discussing your method for researching target organizations, identifying key decision-makers, and creating an engagement strategy that showcases how your solutions can meet their specific needs.

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How do you create urgency in your sales process?

Your answer should detail specific tactics you've used, such as setting deadlines, utilizing competitor insights, or highlighting the risks of inaction. Be sure to express how these methods lead to quicker deal closures.

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Describe a time you successfully closed a complex deal.

Use the STAR method to outline the Situation, Task, Action, and Result of the deal. Highlight challenges faced during the negotiation process and how your strategic approach led to a successful closure.

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What strategies do you use to build strong relationships with C-level stakeholders?

Focus on discussing your ability to listen actively, understand their business needs, and how you present information in a clear, concise manner. Provide examples of how these relationships have benefited your sales efforts.

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How do you keep up with industry trends and marketing technologies?

Discuss your commitment to continuous learning through reading industry publications, attending conferences, and participating in webinars. Mention specific resources or communities you engage with for insights.

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What is your experience with account strategy development?

Share your structured approach to developing account strategies, outlining how you assess client needs, align solutions, and establish measurable objectives to drive account growth.

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Can you give an example of a compelling value proposition you created?

Prepare to discuss a specific instance where your value proposition resonated with a client. Explain how you tailored it to align with their goals, resulting in positive engagement and a successful outcome.

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What role does data play in your sales approach?

Emphasize the importance of data in assessing market trends, crafting personalized communication, and driving decision-making. Discuss tools you use to analyze data for improving sales strategies.

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How do you handle rejection in sales?

Share techniques you use to maintain resilience, such as reflection, seeking feedback, and focusing on learning rather than personalizing the rejection. This shows your ability to stay motivated and move forward.

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What motivates you as a Sales Director?

Describe intrinsic and extrinsic motivators, such as achieving sales goals, building relationships with clients, and contributing to team success. This reflects both your personal drive and professional commitment.

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Founded in 2012 and headquartered in New York City, New York, Persado sells a marketing language cloud base software.

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Full-time, hybrid
DATE POSTED
December 12, 2024

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