Trade & Shopper Marketing Manager (Beauty)

The Trade & Shopper Marketing Manager (Beauty) at Philips is responsible for driving growth in key product categories, developing tailored channel strategies based on shopper insights and market data, and leading trade activation plans for various sales channels. Additionally, the manager will monitor Philips’ in-store performance, assess trade activities for optimization, and effectively partner with key account managers to enhance relationships with retailers.

To be successful as a Trade & Shopper Marketing Manager (Beauty) at Philips, candidates should possess at least a Bachelor’s or Master’s degree, along with a minimum of six years of professional experience in trade marketing. Strong analytical, planning, and organizational skills are crucial, as are excellent communication and interpersonal abilities. Fluency in English and a valid driving license are also required.

Philips is committed to the ongoing professional development of its employees. As a Trade & Shopper Marketing Manager (Beauty), you will have access to a wide variety of training and learning opportunities, aimed at enhancing your skills and knowledge. Moreover, the company also promotes a culture of teamwork and collaboration, providing a supportive environment to cultivate your career.

At Philips, the work environment for the Trade & Shopper Marketing Manager (Beauty) is dynamic and collaborative. Employees are encouraged to work in-person at the office at least three days a week to foster teamwork and creativity. The company also recognizes the importance of work-life balance, offering hybrid work options to accommodate various preferences.

The benefits for a Trade & Shopper Marketing Manager (Beauty) at Philips include an annual performance-based bonus, private medical care with the option to extend coverage to family members, a Benefit System for various perks, discounts on Philips products, and a strong emphasis on promoting a healthy lifestyle in the workplace. These benefits reflect Philips’ commitment to its employees' well-being and development.

When answering this question, highlight specific roles where you were involved in trade marketing initiatives focused on beauty products. Discuss any results you achieved, such as increased sales or enhanced brand visibility, and mention your approach to using data and analytics to drive decisions.

In your response, outline your method for identifying key insights about each market segment. Discuss the importance of understanding shopper behavior, market trends, and competitive dynamics. Emphasize how tailoring a strategy based on these factors has led to successful outcomes in your past roles.

Provide details about the analytics tools and methods you are familiar with. Discuss how you track KPIs and ROI from trade activities, what metrics you prioritize, and how you modify strategies based on your findings to improve future performance.

Share a concrete example of a trade activation you executed. Explain your role in the project, the objectives you set, and the outcomes achieved. Discuss any challenges faced and how you overcame them, emphasizing teamwork and collaboration where applicable.

Speak to your communication and relationship-building skills. Explain how you proactively support Key Account Managers by understanding their needs and aligning your marketing strategies with their business objectives, ensuring that everyone is working toward shared goals.

Elaborate on how data informs your strategies, from understanding customer trends to evaluating the success of trade promotions. Highlight your comfort with interpreting data and making strategic recommendations based on analytical insights.

Discuss the metrics you use to gauge the success of marketing plans, such as sales performance, customer feedback, and market penetration rates. Highlight any specific tools or software you utilize to track these metrics and how you apply this data to refine your plans.

Showcase your organizational skills by providing a scenario in which you successfully balanced multiple projects. Discuss your method for prioritizing tasks, managing your time effectively, and any tools you used to stay on track.

Discuss the importance of regular communication and follow-ups. Share examples of how you’ve built and maintained strong relationships with retailers through trust, transparency, and delivering on promises, while being responsive to their needs.

Express your alignment with Philips’ values and mission, highlighting your passion for health technology and the beauty industry. Mention specific aspects of the company culture, challenges in the industry you're excited to tackle, and how your skills and experience can contribute to Philips’ success.