Product Marketing Manager - Industry
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
At Plaid, Product Marketing oversees the entire product lifecycle, from shaping product strategy to driving successful launches and commercialization. We develop go-to-market strategies, position products effectively in the market, and drive adoption post-launch. Our team bridges product, sales, and marketing to ensure a cohesive strategy that aligns with customer needs and business goals.
As a Product Marketing Manager, you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach customers across prioritized industries, including telco, mortgage, gaming, insurance, consumer lending, healthcare and more. Together with cross-functional leaders, you will be defining the strategy, building a strong narrative for and enabling our sales and revenue teams to effectively sell to target audiences.
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy.
- Create programs and content that speaks to our priority audiences and verticals: gaming, mortgage, et al.
- Lead the messaging and positioning for our priority industry verticals – creating the narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
- You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet business goals.
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
- Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects.
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
- Develop an approach for pricing and monetization for enterprise.
- 5+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders.
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.
- Strong presence and verbal communicator
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here.
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At Plaid, we’re on a mission to revolutionize the way people manage their finances, and we believe a key part of that journey lies in the role of our Product Marketing Manager - Industry based in New York. In this pivotal position, you’ll steer our product lifecycle from strategic conception through to successful launches. You'll collaborate across various teams to align product strategy with the needs of targeted industries like gaming, healthcare, and consumer lending. Your expertise will be crucial in crafting compelling narratives and messaging that resonates with our audiences. With your experience in product marketing, you'll design effective go-to-market strategies, launch initiatives, and drive post-launch adoption, ensuring that Plaid’s offerings meet the evolving needs of our consumers. Your work will also involve developing content that engages our priority audiences and building strong partnerships with sales and revenue teams to support their goals. Additionally, you will conduct competitive intelligence analysis that provides valuable insights as we position ourselves as leaders in the market. If you are excited about the intersection of technology and finance and thrive on cross-functional teamwork, Plaid could be the perfect place for you to shine. Join us to empower millions of people in their financial journeys!
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Plaid’s mission is to unlock financial freedom for everyone.
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